Olympics silver medalist PV Sindhu lands Rs 50 cr endorsement deals; richer than Saina and Sania?

September 27, 2016

New Delhi, Sep 27: Badminton player PV Sindhu, who won silver medal at the Rio Olympics, has bagged a Rs 50 crore endorsement deal for three years from various companies, according to a report in The Times of India.

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The report said the deals have been signed with Baseline Ventures, a sports marketing, entertainment and a brand licensing firm that is now managing Sindhu's brand profiling and licensing.

The company's managing director Tuhin Mishra has told the newspaper that the deal Sindhu got will be the best one a non-cricketer sports person can get.

"Even after achieving stupendous success, her humility and the value she brings to women power is remarkable," Mishra has been quoted as saying in the report.

As many as 16 companies had queued up to get Sindhu for their endrosements and finally the company has zeroed in on nine.

What is remarkable about the deal is that she has decided not to endorse brands with a 'negative' influence like cola brands, says the report.

Moreover, despite the valuable deals she is landing, Sindhu has also decided these will not affect her practice and will allocate only limited time for commercials.

Sindhu's endorsement deal win should not come as a surprise for she has shown great grit and strength of character through out her performance at the Olympics.

“She has won an Olympics medal and has shown tremendous grit while getting it,” Harish Bijoor, Chief Executive Officer of brand and business strategy firm Harish Bijoor Consults Inc, had told Firstpost earlier. According to Bijoor, she has what it takes to be a 'great' brand icon.

However, it has to be remembered that earlier Olympic medal winners such as Abhinav Bindra or Rajyavardhan Rathore met with little success when it came to bagging big-bang endorsement deals. Sindhu's deal win has to be seen in this context.

Two non-cricketer sports women, who have managed to get a good amount of endorsement deals, are badminton star Saina Nehwal, bronze medalist in 2012 Olympics, and tennis star Sania Mirza. As per the 2015 Forbes Celeb list, Saina's earnings from endorsements and BWF World Superseries stood at Rs 16.99 crore, while Sania, meanwhile, earned Rs 13.25 crore.

According to the magazine, Saina had inked a Rs 25 crore deal with IOS Sports & Entertainment for two years. It termed Sania as "India's most successful professional woman tennis player". Saina was ranked 39 and Sania 38 in the list.

If the ToI report is to be believed, Sindhu's earnings this year are likely to easily surpass that of both these sports persons, considering she has also received rewards worth about Rs 13 crore (as of 22 August) from various governments and well-wishers.

Indeed a new brand icon is in the making.

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News Network
June 25,2020

Jun 25: After asserting that the 2011 World Cup final was "sold" by "certain parties" in Sri Lanka to India, the island nation's former sports minister Mahindananda Aluthgamage has now called his claim a "suspicion" that he wants investigated.

The Lankan government has ordered an enquiry into the matter and a special Police investigation unit recorded Aluthgamage's statement on Wednesday. He told the team that he was only suspicious of fixing.

"I want my suspicion investigated," Aluthgamage told reporters.

"I gave to the Police, a copy of the complaint I lodged with the International Cricket Council (ICC) on 30 October 2011 regarding the said allegation as then Sports Minister," he said.

Aluthgamage has alleged that his country "sold" the game to India, a claim that was ridiculed by former captains Kumar Sangakkara and Mahela Jayawardene who demanded evidence from him.

Set a target of 275, India clinched the trophy thanks to the brilliance of Gautam Gambhir (97) and then skipper Mahendra Singh Dhoni (91).

"Today I am telling you that we sold the 2011 world cup, I said this when I was the sports minister," Aluthgamage, who was the sports minister at the time, had stated.

Sangakkara, the captain of Sri Lanka at that time, asked him to produce evidence for an anti-corruption probe.

"He needs to take his 'evidence' to the ICC and the Anti corruption and Security Unit so the claims can be investigated thoroughly," he tweeted.

Jayawardene, also a former captain who scored a hundred in that game, ridiculed the charge.

"Is the elections around the corner...like the circus has started...names and evidence?" he asked in a tweet.

Aluthgamage said that in his opinion no players were involved in fixing the result, "but certain parties were."

Both Aluthgamage and the then President Mahinda Rajapaksa were among the invitees at the final played at the Wankhede Stadium in Mumbai.

Following his allegations, Aravinda de Silva, the former great who was the then chairman of selectors, has urged the BCCI to conduct its own investigation.

De Silva has said he is willing to travel to India to take part in such an investigation despite the current COVID-19 threat.

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Agencies
February 5,2020

Hamilton, Feb 5: Talented Shreyas Iyer hit his maiden century while KL Rahul and skipper Virat Kohli carried on their fine form as India dished out a clinical batting effort to post 347 for four against New Zealand in the first ODI here on Wednesday.

Iyer showed why he is considered as the next big thing in Indian cricket, scoring 103 off 107 balls, his first ODI ton. Besides, Rahul continued his purple patch, smashing unbeaten 88 off 64 balls while Kohli made 51 off 63 deliveries.

Iyer's knock was laced with 11 fours and a six and together with Rahul shared 136 runs for the fourth wicket as India scored 96 runs in the last 10 overs after being sent into bat.

This was after Tom Blundell featured his maiden ODI for the Black Caps, while India gave debuts to two openers -- Prithvi Shaw and Mayank Agarwal.

It was the fourth such instance in Indian history with Rahul-Karun Nair being the last such pair in 2016 against Zimbabwe.

Shaw and Agarwal got the innings off to quick start, adding 50 off 48 balls for the opening stand.

But both Shaw and Agarwal fell in the space of five balls as India were reduced to 54 for 2.

Shaw was the first to go, nicking behind a Colin de Grandhomme (1/41) delivery, while Agarwal was caught at point by Blundell off Southee (2/85).

It brought Kohli and Iyer together, and they dominated the middle overs with a 102-run stand for the third wicket. They manoeuvred the field well and kept the scorecard ticking as India crossed 150 in the 28th over.

Kohli fell against the run of play as a wrong one from Ish Sodhi (1/27) got through his defence to clip the leg stump.

Rahul though didn't let the innings lose any momentum as he smacked six sixes along with three fours.

But the day belonged to Iyer, who, despite a scratchy start, had crossed 50 off 66 balls. Once he passed the 50-run mark, the stylish right-hander batted fluently to notch up his first century in 16 ODIs.

The centurion fell shortly afterwards, caught off Southee even as Rahul took control.

He reached his half-century off 41 balls as India eased past 300 in the 47th over.

Rahul's carnage meant that New Zealand conceded 191 runs in the last 20 overs. Kedar Jadhav remained unbeaten on 26 off 15 balls, stitching 55 off 27 balls with Rahul.

Brief Scores:

India: 347 for 4 in 50 overs (Shreyas Iyer 103, KL Rahul 88 not out, Virat Kohli 51; Tim Southee 2/85).

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News Network
January 18,2020

Hobart, Jan 18: In a dream start to her second innings after a two-year break, Sania Mirza lifted the WTA Hobart International trophy with partner Nadiia Kichenok after edging out Shaui Peng and Shuai Zhang in the final, here on Saturday.

The unseeded Indo-Ukrainian pair pipped the second seed Chinese team 6-4, 6-4 in one hour 21 minutes.

Playing her first tournament after giving birth to son Izhaan, the 33-year-old Sania has begun well in the Olympic year as she warmed up for the Australian Open in style.

It is Sania's 42nd WTA doubles title and first since Brisbane International trophy in 2007 with American partner Bethanie Mattek-Sands.

Sania did not compete on the WTA circuit in the entire 2018 and 2019 seasons to start a family with Pakistani cricketer husband Shoaib Malik.

Sania and Nadiia began by breaking the Chinese players in the very first game of the match but only to drop serve in the next.

The two pairs played close games towards the end and at 4-4, 40-all, Sania and Nadiia got the crucial break, earning the opportunity to serve out the set.

There was no twist in 10th game with Sania and Nadiia comfortably pocketing the first set.

The second set could not have started better for them as they broke the Chinese rivals to take early lead and consolidated the break with an easy hold.

The game of the Chinese was falling apart as they dropped serve again in the third but broke back immediately to repair some damage.

Sania and Nadiia were now feeling the heat at 0-30 in the sixth game but Peng and Zhang let them hold serve for a 4-2 lead. The Chinese though kept fighting and made it 4-4 with another break in the eighth game.

The Indo-Ukraine team raised its game when it mattered as it broke Peng and Zhang for one final time in the ninth and served out the match in the next game.

Sania and Nadiia split USD 13580 as prize money and eared 280 ranking points each for their winning effort.

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