Olympics silver medalist PV Sindhu lands Rs 50 cr endorsement deals; richer than Saina and Sania?

September 27, 2016

New Delhi, Sep 27: Badminton player PV Sindhu, who won silver medal at the Rio Olympics, has bagged a Rs 50 crore endorsement deal for three years from various companies, according to a report in The Times of India.

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The report said the deals have been signed with Baseline Ventures, a sports marketing, entertainment and a brand licensing firm that is now managing Sindhu's brand profiling and licensing.

The company's managing director Tuhin Mishra has told the newspaper that the deal Sindhu got will be the best one a non-cricketer sports person can get.

"Even after achieving stupendous success, her humility and the value she brings to women power is remarkable," Mishra has been quoted as saying in the report.

As many as 16 companies had queued up to get Sindhu for their endrosements and finally the company has zeroed in on nine.

What is remarkable about the deal is that she has decided not to endorse brands with a 'negative' influence like cola brands, says the report.

Moreover, despite the valuable deals she is landing, Sindhu has also decided these will not affect her practice and will allocate only limited time for commercials.

Sindhu's endorsement deal win should not come as a surprise for she has shown great grit and strength of character through out her performance at the Olympics.

“She has won an Olympics medal and has shown tremendous grit while getting it,” Harish Bijoor, Chief Executive Officer of brand and business strategy firm Harish Bijoor Consults Inc, had told Firstpost earlier. According to Bijoor, she has what it takes to be a 'great' brand icon.

However, it has to be remembered that earlier Olympic medal winners such as Abhinav Bindra or Rajyavardhan Rathore met with little success when it came to bagging big-bang endorsement deals. Sindhu's deal win has to be seen in this context.

Two non-cricketer sports women, who have managed to get a good amount of endorsement deals, are badminton star Saina Nehwal, bronze medalist in 2012 Olympics, and tennis star Sania Mirza. As per the 2015 Forbes Celeb list, Saina's earnings from endorsements and BWF World Superseries stood at Rs 16.99 crore, while Sania, meanwhile, earned Rs 13.25 crore.

According to the magazine, Saina had inked a Rs 25 crore deal with IOS Sports & Entertainment for two years. It termed Sania as "India's most successful professional woman tennis player". Saina was ranked 39 and Sania 38 in the list.

If the ToI report is to be believed, Sindhu's earnings this year are likely to easily surpass that of both these sports persons, considering she has also received rewards worth about Rs 13 crore (as of 22 August) from various governments and well-wishers.

Indeed a new brand icon is in the making.

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April 7,2020

London, Apr 7: Bowling coach Waqar Younis feels that it was the absence of pacers Wahab Riaz and Mohammad Amir which saw Pakistan getting whitewashed during Australia tour last year.

Amir and Riaz had quit the red-ball format ahead of the matches against Australia in 2019.

"Just before the Australia series, they ditched us and we had the only choice to pick youngsters.

We were the new management and decided to go on with taking in the younger lot and groom them. ESPNcricinfo quoted Younis as saying.

Pakistan was not able to win a single match in Australia as they got defeated both in T20Is and Test series.

"It's not like we have lost a lot, but yes they left us at the wrong time. But anyway, we don't have any grudge against them," Younis added.

"We cannot control players' choice on what they want to play, but then there should be a mechanism so we all are on board. "It's not like I am saying we could have won in Australia but we could have done better than what we have done," he opined.

Amir gave up the red ball format in July in order to manage his workload and extend his white-ball career for Pakistan as well as in T20 leagues around the world, while Riaz took an "indefinite break" from Test cricket in September last year.

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May 8,2020

New Delhi, May 8: India skipper Virat Kohli believes cricket in empty stadiums is a real possibility in post COVID-19 world and though it is unlikely to have a bearing on the intensity of players, he feels the magic would certainly go missing.

Cricket Boards across the globe are exploring the option of resuming the sport in empty stadiums. There is speculation that fans could be kept away from stadiums in a bid to salvage the T20 World Cup in Australia, which is currently under threat due to the global health crisis.

"It's quite a possible situation, it might happen, I honestly don't know how everyone is going to take that because we all are used to playing in front of so many passionate fans," Kohli said in Star Sports' show 'Cricket Connected'.

"I know it will be played at a very good intensity but that feeling of the crowd connecting with the players and the tension of the game where everyone goes through it in the stadium, those emotions are very difficult to recreate," he added.

Kohli said the many moments which are created because of the passion brought in by fans, would be missing.

"Things will still go on, but I doubt that one will feel that magic happening inside because of the atmosphere that was created.

"We will play sports how it is supposed to be played, but those magical moments will be difficult to come by," he said.

Cricketers such as Ben Stokes, Jason Roy, Jos Buttler and Pat Cummins have backed the idea of playing behind closed doors.

However, legendary Australian Allan Border has said it would defy belief to host a World Cup without spectators.

Another Australian all-rounder Glenn Maxwell and some other cricketers have also expressed similar sentiments.

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May 26,2020

Mumbai, May 26: Former Pakistan pacer Shoaib Akhtar said that if he was playing currently he and Virat Kohli would have been the best of friends off the field, but real enemies whenever they stepped on the field.

Akhtar also said that he would have liked to challenge Kohli to drive the ball.

"Virat Kohli and I would have been the best of friends as both of us are Punjabi, but on the field, we would have been the best of the enemies. I would have loved to get inside the head of Kohli. I would have told him that you cannot play a cut or pull shot against me," Akhtar told Sanjay Manjrekar in a videocast hosted by ESPNCricinfo.

"I would have gone wide of the crease and bowled a ball that would go away from him, I would have forced him to drive the ball as it is his favourite shot. So I would keep forcing him to play the drive shot at my pace," he added.

Akhtar also said that he wishes that Kohli could have played against some of the top bowlers in the game.

The Rawalpindi Express said that Kohli would have enjoyed the challenge of facing bowlers like Wasim Akram, Shane Warne, and Waqar Younis.

"I would also keep talking to him, because if I get him to lose his focus then that would have been great. The great thing about Kohli is that he gets more focused when he is challenged. But I believe Virat Kohli would have still scored the same amount of runs if I was playing," Akhtar said.

"I really wish that he had played against Wasim Akram, Waqar Younis, Shane Warne, and then Virat would have also enjoyed the challenge," he added.

Akhtar played 224 matches for Pakistan in international cricket and took 444 wickets across all formats.

Over the years, comparisons between Kohli and Sachin Tendulkar have been growing and many have picked the current Indian skipper to break the records set by Tendulkar.

Tendulkar called time on his career after registering 100 international centuries, while Kohli has 70 centuries across all formats.

Currently, Kohli is ranked at the top spot in the ICC ODI rankings while he is in second place in the Tests rankings.

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