Olympics silver medalist PV Sindhu lands Rs 50 cr endorsement deals; richer than Saina and Sania?

September 27, 2016

New Delhi, Sep 27: Badminton player PV Sindhu, who won silver medal at the Rio Olympics, has bagged a Rs 50 crore endorsement deal for three years from various companies, according to a report in The Times of India.

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The report said the deals have been signed with Baseline Ventures, a sports marketing, entertainment and a brand licensing firm that is now managing Sindhu's brand profiling and licensing.

The company's managing director Tuhin Mishra has told the newspaper that the deal Sindhu got will be the best one a non-cricketer sports person can get.

"Even after achieving stupendous success, her humility and the value she brings to women power is remarkable," Mishra has been quoted as saying in the report.

As many as 16 companies had queued up to get Sindhu for their endrosements and finally the company has zeroed in on nine.

What is remarkable about the deal is that she has decided not to endorse brands with a 'negative' influence like cola brands, says the report.

Moreover, despite the valuable deals she is landing, Sindhu has also decided these will not affect her practice and will allocate only limited time for commercials.

Sindhu's endorsement deal win should not come as a surprise for she has shown great grit and strength of character through out her performance at the Olympics.

“She has won an Olympics medal and has shown tremendous grit while getting it,” Harish Bijoor, Chief Executive Officer of brand and business strategy firm Harish Bijoor Consults Inc, had told Firstpost earlier. According to Bijoor, she has what it takes to be a 'great' brand icon.

However, it has to be remembered that earlier Olympic medal winners such as Abhinav Bindra or Rajyavardhan Rathore met with little success when it came to bagging big-bang endorsement deals. Sindhu's deal win has to be seen in this context.

Two non-cricketer sports women, who have managed to get a good amount of endorsement deals, are badminton star Saina Nehwal, bronze medalist in 2012 Olympics, and tennis star Sania Mirza. As per the 2015 Forbes Celeb list, Saina's earnings from endorsements and BWF World Superseries stood at Rs 16.99 crore, while Sania, meanwhile, earned Rs 13.25 crore.

According to the magazine, Saina had inked a Rs 25 crore deal with IOS Sports & Entertainment for two years. It termed Sania as "India's most successful professional woman tennis player". Saina was ranked 39 and Sania 38 in the list.

If the ToI report is to be believed, Sindhu's earnings this year are likely to easily surpass that of both these sports persons, considering she has also received rewards worth about Rs 13 crore (as of 22 August) from various governments and well-wishers.

Indeed a new brand icon is in the making.

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April 21,2020

New Delhi, Apr 21: India skipper Virat Kohli on Tuesday said people seem to have become more compassionate while coping with the COVID-19 pandemic and hoped the sense of gratitude towards frontline workers like doctors and police personnel remains even after the crisis is over.

Speaking in an online class organised by "Unacademy", Kohli and his actor wife Anushka Sharma spoke at length about the challenges they faced before tasting success.

"The one positive out of this crisis that we as a society have become more compassionate. We are showing more gratitude to the frontline workers in this war, be it police personnel, doctors or nurses.

"I hope it stays this way even after we overcome this crisis," said Kohli with Sharma seated next to her.

Kohli said the pandemic has taught the world a very important lesson.

"Life is unpredictable. So, do what makes you happy and not get into comparisons all the time. People have a choice now how to come out of this phase. Life is going to be different after this," said the skipper.

For Sharma, the pandemic has forced people to care about the basics in life.

"There is a learning in all of this. Nothing happens without a reason. If the frontline workers were not there, we would not have access to basics," she said..

"This has taught us that no one is special than the other. Health is everything. We are more connected as a society now," she added.

During the session, Kohli was asked about the moment when he felt most helpless.

"I felt nothing was working for me when I was not picked for the state team initially. I cried the whole night and asked my coach 'why did I not get selected'?" he responded.

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News Network
February 9,2020

New Delhi, Feb 9: The Indian Fed Cup team will travel to Dubai for this year's competition as the ITF has named the desert city as the new venue for the matches, to be held from March 3 to 7.

The ITF named the new venue after moving out the matches from then Chinese city of Dongguan due to Coronoavirus threat. The Asia/Oceania Group I matches were originally scheduled to be played from February 4-8.

"The event will be held in the week following the ATP Dubai tournament at the same venue, and will see six nations China P.R., Chinese Taipei, India, Indonesia, Korea Rep. and Uzbekistan - compete for a place in the Fed Cup Play-offs in April," an ITF release said.

The six teams will vie for two spots in Fed Cup Play-offs.

"Being in Dubai makes no difference. But the dates give enough time to Sania for her recovery. Doubles is an important point. Ankita is playing well. The other team members will also get some tournament to play under their belt," India's Fed Cup captain Vishal Uppal told news agency.

Sania's participation was under doubt due to a calf injury she aggravated during the Australian Open, where she pulled out of the mixed doubles before retiring mid-way into her women's doubles opening round match.

"I think we have a good chance but we will have to be at our best and fight hard for every point, every game, every set, every match," Uppal added.

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News Network
March 4,2020

Sydney, Mar 4: Teenage Indian batting sensation Shafali Verma on Wednesday rose to the top spot in the ICC women's T20 International rankings, riding on her stellar run at the ongoing World Cup here.

The 16-year-old Verma takes over from New Zealand's Suzie Bates, who had been the top batter since October 2018 after wresting the spot from West Indies captain Stafanie Taylor.

However, Smriti Mandhana has slipped a couple of rungs to sixth in the latest list.

Verma and England spinner Sophie Ecclestone will go into the semifinals of the event as the top ranked batter and bowler respectively. India will take on England on Thursday.

Verma's explosive batting at the top of the order saw her score 161 runs in four innings, including knocks of 47 and 46 against Sri Lanka and New Zealand. It helped her become only the second India batter after Mithali Raj to top the women's T20I batting rankings, according to an ICC statement.

Ecclestone, who took eight wickets in four matches including a best of three for seven against the West Indies, is the first England bowler to be number one since Anya Shrubsole in April 2016 and the first England spinner at the top since Danni Hazell in August 2015.

Among the Indian bowlers, Poonam Yadav is up four places to eighth after a good run in World Cup.

Some valiant performances from Sri Lanka skipper Chamari Athapaththu have seen her move from 18th to 14th spot for batters.

England's Nat Sciver is again in the top 10 and captain Heather Knight in the top 15 for the first time.

South Africa opener Laura Wolvaardt has advanced 23 places to 44th, while Pakistan's Aliya Riaz has gained 24 places and is 48th while New Zealand's Maddy Green is in the top 100 after advancing 28 slots.

In the bowlers' list, leg-spinners Amelia Kerr of New Zealand (up two places to fourth) and Australia's George Wareham (up nine places to 10th) have made significant gains in the latest rankings update.

Other bowlers to advance include new-ball bowler Diana Baig of Pakistan (up 34 places to 13th), Shashikala Siriwardena of Sri Lanka (up seven places to 14th), Anya Shrubsole of England (up five places to 17th), Dane van Niekerk of South Africa (up 12 places to joint-22nd) and Shikha Pandey of India (up 23 places to joint-22nd).

New Zealand captain Sophie Devine is now the sole number one all-rounder after coming into the tournament as a joint number one along with Australia all-rounder Ellyse Perry.

India's Deepti Sharma has advanced nine places to seventh, the first time that she is among the top 10 in the all-rounders' list after also moving up to 53rd among batters.

Australia remain at the top of the T20I team rankings with 290 points and England in second position with 278.

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