Olympics silver medalist PV Sindhu lands Rs 50 cr endorsement deals; richer than Saina and Sania?

September 27, 2016

New Delhi, Sep 27: Badminton player PV Sindhu, who won silver medal at the Rio Olympics, has bagged a Rs 50 crore endorsement deal for three years from various companies, according to a report in The Times of India.

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The report said the deals have been signed with Baseline Ventures, a sports marketing, entertainment and a brand licensing firm that is now managing Sindhu's brand profiling and licensing.

The company's managing director Tuhin Mishra has told the newspaper that the deal Sindhu got will be the best one a non-cricketer sports person can get.

"Even after achieving stupendous success, her humility and the value she brings to women power is remarkable," Mishra has been quoted as saying in the report.

As many as 16 companies had queued up to get Sindhu for their endrosements and finally the company has zeroed in on nine.

What is remarkable about the deal is that she has decided not to endorse brands with a 'negative' influence like cola brands, says the report.

Moreover, despite the valuable deals she is landing, Sindhu has also decided these will not affect her practice and will allocate only limited time for commercials.

Sindhu's endorsement deal win should not come as a surprise for she has shown great grit and strength of character through out her performance at the Olympics.

“She has won an Olympics medal and has shown tremendous grit while getting it,” Harish Bijoor, Chief Executive Officer of brand and business strategy firm Harish Bijoor Consults Inc, had told Firstpost earlier. According to Bijoor, she has what it takes to be a 'great' brand icon.

However, it has to be remembered that earlier Olympic medal winners such as Abhinav Bindra or Rajyavardhan Rathore met with little success when it came to bagging big-bang endorsement deals. Sindhu's deal win has to be seen in this context.

Two non-cricketer sports women, who have managed to get a good amount of endorsement deals, are badminton star Saina Nehwal, bronze medalist in 2012 Olympics, and tennis star Sania Mirza. As per the 2015 Forbes Celeb list, Saina's earnings from endorsements and BWF World Superseries stood at Rs 16.99 crore, while Sania, meanwhile, earned Rs 13.25 crore.

According to the magazine, Saina had inked a Rs 25 crore deal with IOS Sports & Entertainment for two years. It termed Sania as "India's most successful professional woman tennis player". Saina was ranked 39 and Sania 38 in the list.

If the ToI report is to be believed, Sindhu's earnings this year are likely to easily surpass that of both these sports persons, considering she has also received rewards worth about Rs 13 crore (as of 22 August) from various governments and well-wishers.

Indeed a new brand icon is in the making.

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News Network
March 13,2020

Mar 13: The start of the Indian Premier League (IPL), the world's most lucrative cricket competition, has been postponed from March 29 until April 15 over the coronavirus, the Indian cricket board said Friday.

"The Board of Control for Cricket in India has decided to suspend IPL 2020 till 15th April 2020, as a precautionary measure against the ongoing Novel Coronavirus (COVID-19) situation," the BCCI said in a statement.

The two-month Twenty20 competition is estimated to generate more than $11 billion for the Indian economy and involves cricket's top international stars.

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Agencies
June 4,2020

Bengaluru, Jun 4: Indian men's hockey team defender Harmanpreet Singh is delighted and honoured to be nominated for the Arjuna Award by Hockey India.

The Indian women's hockey team captain Rani Rampal has been nominated for the prestigious Rajiv Gandhi Khel Ratna Award while her compatriots Vandana Katariya, Monika and Harmanpreet Singh have been nominated for the Arjuna Award.

"I was extremely delighted to hear the news. It's an honour to be nominated for the Arjuna Award and I am sure the nomination will motivate me to perform even better in the upcoming years. All of us have received tremendous support from Hockey India over the years and I was extremely happy to know that Rani has been nominated for the Rajiv Gandhi Khel Ratna Award and Vandana Katariya and Monika have been nominated for the Arjuna Award. They have put up some brilliant performances in the recent past and I would like to extend my congratulations to them," Harmanpreet said.

The 24-year-old dragflick sensation stepped up his role in the team and shouldered the responsibility of vice-captain with aplomb. As a defender-dragflicker, he was instrumental in the team's winning performance in the FIH Series Finals in Odisha. At the Tokyo 2020 Olympics Test Event, he captained the team to victory in the absence of Manpreet Singh who was rested for the tournament.

Harmanpreet was also part of the Indian team that won the FIH Hockey Olympic Qualifiers against Russia last year. Harmanpreet said that he has been able to perform for the team only because of the support he has received from his teammates.

"I am very happy with the way I have been contributing to the team in the last couple of years. However, I have been able to come up with the goods only because of the way my teammates have supported me. Hockey is a team sport and all of us ensure that we are contributing to the team's cause in some way or the other. If we score a goal, then it's not only the goal scorer, who takes the credit, but the entire team is credited for a particular effort," said the defender.

Harmanpreet added that booking a place in the Tokyo Olympic Games was the biggest achievement for the team in 2019.

"It was simply amazing to qualify for the Tokyo Olympics in front of our home crowd last year. I will cherish the memory forever. The balance of our side was fantastic and everyone chipped in to make the tournament a memorable one. Now, we will give everything we can to come up with great results at the Olympics next year. It's our sole target at the moment and all of us are up for the challenge. Hopefully, we will become a much better side once we play our first match in Tokyo," he said.

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News Network
April 14,2020

Melbourne, Apr 14: As all sporting action across the world has come to a halt due to the coronavirus pandemic, Australian bowlers are pondering as to how Indian skipper Virat Kohli might play in front of no spectators.

India and Australia are scheduled to play a four-match Test series later this year, and it is being speculated that the series might end up taking place without any crowds due to the COVID-19 pandemic.

Australian spinner Nathan Lyon on Tuesday said that it would be interesting to see how Kohli goes about it if he does not get a chance to get the audience behind him.

"He is probably good enough to adapt to any scenario. But I was talking to Mitch Starc the other day and we actually said that if we are playing with no crowd, it'll be quite amazing to see Virat trying to rev up the empty seats," cricket.com.au quoted Lyon as saying.

"It is going to be a little bit different, but Virat is a superstar. He will be able to adapt to any climate that we are able to play in," he added.
During the 2018-19 series, India managed to defeat Australia in Australia for the first time in a Test series.

Australia, at that time were without the services of David Warner and Steve Smith. However, the series later this year promises to be a mouth-watering prospect.

"I am excited about the prospect of India coming out to Australia, it's up there with the biggest series alongside the Ashes. They are an absolute powerhouse of the cricket world, and to have those guys out here is going to be fantastic. Playing in front of crowds or no crowds is out of our control, we have got to follow the advice of all the amazing medical people around the world," Lyon said.

"I have not thought about no crowds or massive crowds, it is just about the opportunity of playing against India again. They had the wood over us last time they came over here but we are a much stronger Australian cricket side at the moment, and I am just unbelievably excited about playing them here at home," he added.

Lyon was slated to represent Hampshire in County Championship this year, however, his stint was called off last week due to COVID-19.
He is Australia's third-highest wicket-taker in the longest format of the game as he has total of 390 wickets in Test cricket.

Lyon was last seen in action in the Big Bash League for Sydney Sixers.

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