Olympics silver medalist PV Sindhu lands Rs 50 cr endorsement deals; richer than Saina and Sania?

September 27, 2016

New Delhi, Sep 27: Badminton player PV Sindhu, who won silver medal at the Rio Olympics, has bagged a Rs 50 crore endorsement deal for three years from various companies, according to a report in The Times of India.

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The report said the deals have been signed with Baseline Ventures, a sports marketing, entertainment and a brand licensing firm that is now managing Sindhu's brand profiling and licensing.

The company's managing director Tuhin Mishra has told the newspaper that the deal Sindhu got will be the best one a non-cricketer sports person can get.

"Even after achieving stupendous success, her humility and the value she brings to women power is remarkable," Mishra has been quoted as saying in the report.

As many as 16 companies had queued up to get Sindhu for their endrosements and finally the company has zeroed in on nine.

What is remarkable about the deal is that she has decided not to endorse brands with a 'negative' influence like cola brands, says the report.

Moreover, despite the valuable deals she is landing, Sindhu has also decided these will not affect her practice and will allocate only limited time for commercials.

Sindhu's endorsement deal win should not come as a surprise for she has shown great grit and strength of character through out her performance at the Olympics.

“She has won an Olympics medal and has shown tremendous grit while getting it,” Harish Bijoor, Chief Executive Officer of brand and business strategy firm Harish Bijoor Consults Inc, had told Firstpost earlier. According to Bijoor, she has what it takes to be a 'great' brand icon.

However, it has to be remembered that earlier Olympic medal winners such as Abhinav Bindra or Rajyavardhan Rathore met with little success when it came to bagging big-bang endorsement deals. Sindhu's deal win has to be seen in this context.

Two non-cricketer sports women, who have managed to get a good amount of endorsement deals, are badminton star Saina Nehwal, bronze medalist in 2012 Olympics, and tennis star Sania Mirza. As per the 2015 Forbes Celeb list, Saina's earnings from endorsements and BWF World Superseries stood at Rs 16.99 crore, while Sania, meanwhile, earned Rs 13.25 crore.

According to the magazine, Saina had inked a Rs 25 crore deal with IOS Sports & Entertainment for two years. It termed Sania as "India's most successful professional woman tennis player". Saina was ranked 39 and Sania 38 in the list.

If the ToI report is to be believed, Sindhu's earnings this year are likely to easily surpass that of both these sports persons, considering she has also received rewards worth about Rs 13 crore (as of 22 August) from various governments and well-wishers.

Indeed a new brand icon is in the making.

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News Network
January 29,2020

Hamilton, Jan 29: India defeated New Zealand in the third T20 International via Super Over to take an unassailable 3-0 lead in the five-match series here on Wednesday.

India posted a competitive 179 for five at Seddon Park after being sent into bat. Opener Rohit Sharma top scored for India with a 65-run knock while skipper Virat Kohli contributed 38 runs in team's total.

Later, skipper Kane Williamson smashed a 48-ball 95 but New Zealand faltered in the final over to take the match into the Super Over.

Needing nine runs of the last over, New Zealand lost Williamson and Ross Taylor to finish at 179 for six and tie the match.

In the Super Over, New Zealand scored 17, a target which India overwhelmed in the final ball with Rohit smashing Tim Southee for two consecutive sixes.

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Agencies
June 2,2020

New Delhi, Jun 2: Expressing solidarity with the 'Black Lives Matter' campaign, star West Indies batsman Chris Gayle has alleged that he faced racist remarks during his career and cricket is not free of the menace.

Gayle did not elaborate when he faced racial remarks but hinted it might have been during his stints at global T20 leagues.

"I have travelled the globe and experienced racial remarks towards me because I am black, believe me, the list goes on," he posted on instagram on Monday night.

"Racism is not only in football, it's in cricket too. Even within teams as a black man, I get the end of the stick. Black and powerful. Black and proud," he said.

The big-hitting batsman's comments came in the backdrop of African-American George Floyd's death in the USA after a white police officer, Derek Chauvin, pressed his knee on the handcuffed man's neck as he gasped for breath.

The incident has sparked violent protests across the USA.

"Black lives matter just like any other life. Black people matter, p***k all racist people, stop taking black people for fools, even our own black people wise the p***k up and stop bringing down your own!," Gayle wrote.

Racism in cricket was drew attention most recently last year when England pacer Jofra Archer was abused by a spectator in New Zealand.

New Zealand's top players and the cricket board had offered apologies for the incident to the Englishman.

Also on Monday night, the England cricket team's official twitter handle posted a message denouncing racism.

"We stand for diversity, We stand against racism," the message read.

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Agencies
February 23,2020

Madrid, Feb 23: Lionel Messi scored four goals and Barcelona reclaimed the top spot in the La Liga as Real Madrid suffered a surprise defeat by Levante last night, a week before the Clasico.

Madrid's nightmare afternoon was made worse by another injury to Eden Hazard, who was forced off in the second half of their 1-0 defeat in Valencia and is now doubtful to face Manchester City on Wednesday in the Champions League.

"It doesn't look good," said Real coach Zinedine Zidane afterwards.

Messi, meanwhile, ridiculed talk of a goal drought by scoring four against Eibar after four games without one, while emergency signing Martin Braithwaite made two assists off the bench, teeing up Messi and then Arthur Melo in injury-time.

Their 5-0 rout, coupled with Madrid's defeat, means Barca move back to the summit of La Liga, two points ahead of Zidane's side ahead of next Saturday's showdown at the Santiago Bernabeu.

It amounts to a considerable shift in momentum, with Barcelona away at Napoli in the first leg of the Champions League last 16 on Tuesday.

Madrid host City a day later and the plan had been for Hazard to regain form and fitness in what was only his second start since returning from three months out with a broken right foot.

But the Belgian sat in the dug-out with an ice pack around the same foot after going off and Zidane suggested it was a repeat injury after the match. "It can be weak where you've had an injury," he said.

For Madrid, playing catch-up again next weekend will be a particularly heavy psychological blow, especially given the series of off-field problems engulfing Barcelona in recent weeks.

Yet on the pitch, Messi showed no sign of distraction as the 32-year-old completed the second fastest of his now 36 league hat-tricks, after less than 40 minutes at Camp Nou.

"There's nothing left to do but stand up and applaud," Eibar wrote on Twitter afterwards.

"I won't wash my kit after hugging Messi," said Braithwaite.

Braithwaite's arrival from Leganes drew criticism after Barcelona capitalised on a curious La Liga rule that allows clubs to sign outside of the transfer window if they have lost a player to serious injury.

Brilliant Messi

Messi quickly got to work, scoring a brilliant first goal in the 14th minute after collecting the ball centrally, around 30 yards out. He had three Eibar defenders in front of him but found a way through, nutmegging Anaitz Arbilla before chipping delicately into the corner.

The second came in the 37th minute as Sergio Busquets found Arturo Vidal, who feathered a flick into Messi's path. Messi surged forward, past his stumbling opponents, and fired in.

His third, three minutes later, was the simplest of the trio and arrived only after he tried to play in Antoine Griezmann. His generosity was rewarded as a sloppy Griezmann touch meant the ball cannoned back to Messi, who apologetically poked in.

Coach Quique Setien was able to take Griezmann off with 18 minutes left and introduce Braithwaite for his debut. Braithwaite's first contribution was a skewed cross but things improved immeasurably from there, as two passes across goal gave Messi his fourth and Arthur his first.

Madrid were never in control of a chaotic contest against Levante but might have taken the lead if Hazard had done better with a long ball over the top from Marcelo, which he failed to control and then scuffed into the hands of Aitor Fernandez.

He limped off and Madrid lost their way, finally punished with 11 minutes left by a straight ball through to Morales. Luka Modric, exposed on the right side of Madrid's defence, was unable to recover and Morales caught Courtois by surprise by firing early past the goalkeeper and into the top corner.

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