Olympics silver medalist PV Sindhu lands Rs 50 cr endorsement deals; richer than Saina and Sania?

September 27, 2016

New Delhi, Sep 27: Badminton player PV Sindhu, who won silver medal at the Rio Olympics, has bagged a Rs 50 crore endorsement deal for three years from various companies, according to a report in The Times of India.

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The report said the deals have been signed with Baseline Ventures, a sports marketing, entertainment and a brand licensing firm that is now managing Sindhu's brand profiling and licensing.

The company's managing director Tuhin Mishra has told the newspaper that the deal Sindhu got will be the best one a non-cricketer sports person can get.

"Even after achieving stupendous success, her humility and the value she brings to women power is remarkable," Mishra has been quoted as saying in the report.

As many as 16 companies had queued up to get Sindhu for their endrosements and finally the company has zeroed in on nine.

What is remarkable about the deal is that she has decided not to endorse brands with a 'negative' influence like cola brands, says the report.

Moreover, despite the valuable deals she is landing, Sindhu has also decided these will not affect her practice and will allocate only limited time for commercials.

Sindhu's endorsement deal win should not come as a surprise for she has shown great grit and strength of character through out her performance at the Olympics.

“She has won an Olympics medal and has shown tremendous grit while getting it,” Harish Bijoor, Chief Executive Officer of brand and business strategy firm Harish Bijoor Consults Inc, had told Firstpost earlier. According to Bijoor, she has what it takes to be a 'great' brand icon.

However, it has to be remembered that earlier Olympic medal winners such as Abhinav Bindra or Rajyavardhan Rathore met with little success when it came to bagging big-bang endorsement deals. Sindhu's deal win has to be seen in this context.

Two non-cricketer sports women, who have managed to get a good amount of endorsement deals, are badminton star Saina Nehwal, bronze medalist in 2012 Olympics, and tennis star Sania Mirza. As per the 2015 Forbes Celeb list, Saina's earnings from endorsements and BWF World Superseries stood at Rs 16.99 crore, while Sania, meanwhile, earned Rs 13.25 crore.

According to the magazine, Saina had inked a Rs 25 crore deal with IOS Sports & Entertainment for two years. It termed Sania as "India's most successful professional woman tennis player". Saina was ranked 39 and Sania 38 in the list.

If the ToI report is to be believed, Sindhu's earnings this year are likely to easily surpass that of both these sports persons, considering she has also received rewards worth about Rs 13 crore (as of 22 August) from various governments and well-wishers.

Indeed a new brand icon is in the making.

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coastaldigest.com web desk
August 3,2020

The Board of Control for Cricket in India (BCCI) will not end its partnership with Chinese companies. Vivo, the Chinese smartphone maker, is the main sponsor of the new IPL season as well. Apart from Vivo, PayTM and Dream 11 will also be at the helm of the 13th edition of the IPL. The IPL governing council meeting on Sunday decided to retain the old sponsors.

As soon as the IPL GC announced the decision of retaining the sponsors, a huge number of fans took to Twitter to slam the board for the same. #BoycottIPL started trending as the users urged others to boycott the tournament for the Chinese connection.

Earlier, the demand for exclusion of Chinese companies from the IPL was strong in the wake of the India-China border dispute. But the BCCI cannot abruptly end its collaboration with them. Because of the signed contract itself. And in this age of declining economy, it is difficult to find new sponsors quickly.

The current BCCI contract with Vivo is for five years. Vivo has invested Rs 2,199 crore to become the main sponsor of the IPL. The contract was signed in 2017. However, the BCCI’s move is paving the way for new discussions as calls are mounting across the country to boycott Chinese companies.

The BCCI announced other important decisions besides retaining sponsors. The IPL will be held from September 19 to November 10. The Indian government has given permission to the BCCI to hold the IPL in the UAE. With this, all obstacles in the way of organizing the tournament were removed.

The IPL matches will be played at 7.30 pm Indian time (6 pm UAE time). Most matches are about one match a day. There are a total of ten ‘double headers’ (two matches a day) in the tournament. Franchisees are allowed to appoint as many replacements as they want in the new season in view of the new health situation. At the same time, the maximum number of players a franchise can accommodate is 24. The BCCI is also planning to host a women’s IPL tournament.

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News Network
July 2,2020

Jul 2: Cricket Australia has decided to not use the Dukes ball from this summer's Sheffield Shield, having used it alongside Kookaburra for four seasons.

CA has confirmed that the Kookaburra ball will be used for the entire 2020-21 first-class season.

Australia has been using Dukes ball since the 2016-17 season in Shield matches with an aim to help its cricketers prepare for the hostile English conditions.

CA's Head of Cricket Operations, Peter Roach, said the decision to axe the Dukes was the right call. "The introduction of the Dukes ball has been a worthwhile exercise, particularly in the lead up to overseas Ashes series where the Dukes is used so well by our English opponents," Roach said.

"We have been happy with how the ball has performed when used in Australian conditions over the past four seasons. We do, however, feel that reverting to one ball for 2020-21 will provide the consistent examination of our players over a full season that CA and the states are presently seeking. The Kookaburra is the ball used for international cricket in Australia and many parts of the world and we see benefits this season of maximising our use of it," he added.

Roach said the ineffectiveness of spinners in first-class cricket in recent times played a role in CA's decision to do away with the Dukes. "We have noted that spin bowlers in the Sheffield Shield have been playing less of a role in recent seasons, most notably in games when the Dukes ball is in use. We need spinners bowling in first-class cricket and we need our batters facing spin. We hope that the change to one ball will have a positive benefit here," he said.

The CA official, however, didn't rule out the possibility of re-introducing it later.

"We see a definite opportunity to reintroduce the Dukes ball at some stage in the future."

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Agencies
August 7,2020

Islamabad, Aug 7: Former Pakistani fast bowler Shoaib Akhtar, known for his blistering deliveries on the cricket field, recently baffled many with a deadly off-field bouncer by claiming he is willing to eat grass if it enabled an increase in budget for his country's Army!

"If Allah ever gives me the authority, I will eat grass myself but I will increase the budget of the army," said Akhtar in an interview with ARY News.

The 'Rawalpindi Express', considered the fastest bowler in history said he does not understand why the civilian sector cannot work in collaboration with the Armed forces.

"I will ask my army chief to sit with me and make decisions. If the budget is 20 per cent, I will make it 60 per cent. If we insult each other, the loss is ours only," the once feared fast-bowler said.

Akthar had also claimed to ARY News interview that he was willing to take a bullet for his country and had turned down a county stint just because he wanted to fight the 1999 Kargil War.

Ties between India and Pakistan have been strained in the recent months over several issues, the latest being Pakistan's attempt to broach in the UNSC the issue of Kashmir on the first anniversary of the India's move to scrap the special status of Jammu and Kashmir and to split the erstwhile state into two union territories .

Pakistan also has not been in a good financial position and under prime minister Imran Khan, himself an all rounder cricketer, has added nearly USD 22 billion, that is 35 per cent to the nation's international debt pile in the last two years, according to an Asia Times report in July.

While Pakistan recently received USD 1.39 billion from the IMF to cushion the economic shocks caused due to COVID-19 outbreak, Akthar had a few months ago proposed that a joint cricket match be played between India and Pakistan to raise funds to fight the coronavirus. The suggestion that was put down by cricketers in India.

Meanwhile the 'Pindi boy' whose deadly pace and bounce was once dreaded by batsmen had recently taken to Twitter to deny former India cricketer Virender Sehwag's claim of sledging him.

Sehwag along with other Indian crickerters such as Harbhajan Singh and even Rahul Dravid had been at the receiving end of Akthar's sledging and antics during their playing days.

"Yes, totally self made story by him. Mujhe yeh bol k bach k jana kidhar tha us nay," Akthar tweeted to a report in which Sehwag claimed that he had sledged the 'Rawalpindi Express' by telling him that Sachin Tendulkar was his father.

During an awards ceremony Sehwag had recounted that fed up with Akthar's sledging and retaliated by telling him to say the same things to Tendulkar, who smashed the 'Pindi boy' for a six. Sehwag quipped that he told Akthar then that "Baap baap hota hai".

In the recent ARY interview, asked about the allegation made against him by former India cricketer Virendra Sehwag that he makes pro-India comments for greater following on social media channels, Akhtar said, "I cannot talk on the basis of hate." 

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