Olympics silver medalist PV Sindhu lands Rs 50 cr endorsement deals; richer than Saina and Sania?

September 27, 2016

New Delhi, Sep 27: Badminton player PV Sindhu, who won silver medal at the Rio Olympics, has bagged a Rs 50 crore endorsement deal for three years from various companies, according to a report in The Times of India.

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The report said the deals have been signed with Baseline Ventures, a sports marketing, entertainment and a brand licensing firm that is now managing Sindhu's brand profiling and licensing.

The company's managing director Tuhin Mishra has told the newspaper that the deal Sindhu got will be the best one a non-cricketer sports person can get.

"Even after achieving stupendous success, her humility and the value she brings to women power is remarkable," Mishra has been quoted as saying in the report.

As many as 16 companies had queued up to get Sindhu for their endrosements and finally the company has zeroed in on nine.

What is remarkable about the deal is that she has decided not to endorse brands with a 'negative' influence like cola brands, says the report.

Moreover, despite the valuable deals she is landing, Sindhu has also decided these will not affect her practice and will allocate only limited time for commercials.

Sindhu's endorsement deal win should not come as a surprise for she has shown great grit and strength of character through out her performance at the Olympics.

“She has won an Olympics medal and has shown tremendous grit while getting it,” Harish Bijoor, Chief Executive Officer of brand and business strategy firm Harish Bijoor Consults Inc, had told Firstpost earlier. According to Bijoor, she has what it takes to be a 'great' brand icon.

However, it has to be remembered that earlier Olympic medal winners such as Abhinav Bindra or Rajyavardhan Rathore met with little success when it came to bagging big-bang endorsement deals. Sindhu's deal win has to be seen in this context.

Two non-cricketer sports women, who have managed to get a good amount of endorsement deals, are badminton star Saina Nehwal, bronze medalist in 2012 Olympics, and tennis star Sania Mirza. As per the 2015 Forbes Celeb list, Saina's earnings from endorsements and BWF World Superseries stood at Rs 16.99 crore, while Sania, meanwhile, earned Rs 13.25 crore.

According to the magazine, Saina had inked a Rs 25 crore deal with IOS Sports & Entertainment for two years. It termed Sania as "India's most successful professional woman tennis player". Saina was ranked 39 and Sania 38 in the list.

If the ToI report is to be believed, Sindhu's earnings this year are likely to easily surpass that of both these sports persons, considering she has also received rewards worth about Rs 13 crore (as of 22 August) from various governments and well-wishers.

Indeed a new brand icon is in the making.

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News Network
June 10,2020

Jun 10: "It is never too late to fight for the right cause," said opening batsman Chris Gayle as he came out in support of former T20 World Cup-winning skipper Darren Sammy. The debate around racism in sport has kickstarted once again after former Windies T20 World Cup-winning skipper Darren Sammy alleged racism during his stint with SunRisers Hyderabad in the 2014 Indian Premier League. Taking note of Sammy's revelation, Gayle tweeted: "It's never too late to fight for the right cause or what you've experienced over the years! So much more to your story, @darensammy88. Like I said, it's in the game".

Earlier, Gayle had also revealed that he too has been a victim of racism, and added that racism is something that has been bothering cricket as well.

On Tuesday, Sammy had released a video specifying that the racial slurs against him were used within the SunRisers camp.

"I have played all over the world and I have been loved by many people, I have embraced all dressing rooms where I have played, so I was listening to Hasan Minhaj as to how some of the people in his culture describe black people," Sammy said in a video posted on his Instagram account.

"This does not apply to all people, so after I found out a meaning of a certain word, I had said I was angry on finding out the meaning and it was degrading, instantly I remembered when I played for SunRisers Hyderabad, I was being called exactly the same word which is degrading to us black people," he added.

Sammy said that at the time when he was being called with the word, he didn't know the meaning, and his team-mates used to laugh every time after calling him by that name.

"I will be messaging those people, you guys know who you are, I must admit at that time when I was being called as that word I thought the word meant strong stallion or whatever it is, I did not know what it meant, every time I was called with that word, there was laughter at that moment, I thought teammates are laughing so it must be something funny," Sammy said.

The former Windies skipper has been a vocal supporter of the protests that are currently going on in the United States over the death of an African-American man named George Floyd.

Sammy had also made an appeal to the ICC and other cricket boards to support the fight against social injustice and racism.

Ever since the demise of Floyd, protests erupted from the demonstrations in cities from San Francisco to Boston.

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News Network
February 10,2020

Potchefstroom, Feb 10: India's under-19 cricket team manager Anil Patel says the ICC has taken a serious view of the aggressive celebrations by Bangladesh players after their World Cup triumph and will be reviewing the footage of the final game's "last few minutes".

Some Bangladeshi players got carried away while celebrating their historic three-wicket win over India in the final on Sunday. While their captain Akbar Ali apologised for the "unfortunate incident", his Indian counterpart Priyam Garg said their reaction was "dirty".

"We don't know what actually happened," Patel told 'ESPNCricinfo' on Sunday.

"Everybody was in a shock, absolutely, but we don't know what happened exactly. The ICC officials are going to watch the footage of the last few minutes and they are going to let us know," he said.

Even when the match was on, the Bangladesh players were overly aggressive while fielding and their lead pacer Shoriful Islam sledged the Indian batsmen after every delivery.

As soon as the match ended, it became tense with Bangladeshi players rushing to the ground and displaying aggressive body language. The two teams nearly came to blows before the situation was defused by the coaching staff and on-field officials.

Patel claimed that match referee Graeme Labrooy met him and expressed regret at what transpired on the field.

"The referee came to me. He was sorry about the incident. He clarified the ICC is going to take very seriously what has happened during the match and the last session. They are going to witness the footage and they will tell us in the morning (Monday)."

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Agencies
July 8,2020

New Delhi, Jul 8: After a hiatus of 116 days, international cricket will be resuming today as England and West Indies lock horns in a three-match Test series.

Since March, no international cricket has been played due to the coronavirus pandemic. Because of this virus, whole sporting action across the world came to a standstill.

Australia and New Zealand had played the last international cricket match on March 13 behind closed doors, but the remaining two ODIs of this particular series were cancelled due to COVID-19.

India and South Africa's ODI series also met the same fate due to the pandemic.
It was looking as if it will take a while for sports to come back, but slowly and steadily, all different sports have managed to get into gear and provide fans some respite in these turbulent times.

German football league Bundesliga was the first one to come back, and the organisers set the template as to how to go about conducting tournaments behind closed doors, keeping all safety protocols in check.

Soon after, La Liga, Premier League, and Serie A followed and all major football leagues came back on the television screens across the globe. Formula One kickstarted last week with the Austrian Grand Prix and now it is the time for cricket to resume.

The series between England and West Indies will be played behind closed doors and the matches will be played in Southampton and Manchester. This will be the first time in the 143-year long history of Test cricket that the matches will be played without no crowds.

The England-Windies Test series will be held at Hampshire's Ageas Bowl and Lancashire's Emirates Old Trafford, which have been chosen as bio-secure venues. After the series against West Indies, England would also lock horns with Ireland in three ODIs and Pakistan in three ODIs and as many T20Is.

However, the series against West Indies will be followed closely across the world as all other boards would be looking to see as to how cricket series can be scheduled in their own backyard with the current scenario regarding coronavirus.

The dates for three Tests against West Indies are:

First Test: July 8-12 at Ageas Bowl
Second Test: July 16-20 at Emirates Old Trafford
Third Test: July 24-28 at Emirates Old Trafford

Windies side had arrived in the UK in mid-June and the entire camp had to quarantine themselves for 14 days at Manchester.

For the entire tour, the West Indies squad will live, train and play in a 'bio-secure' environment in England as part of the comprehensive medical and operations plans to ensure player and staff safety.

The bio-secure protocols will also restrict movement in and out of the venues.
Both England and West Indies have played intra-squad practice matches to get some cricketing form back.

While England played their practice match in Southampton, Windies played theirs at Manchester.

West Indies will be led by Jason Holder, while Ben Stokes would captain England in the first Test as regular skipper Joe Root has left the bio-secure bubble to attend the birth of his second child.

England squad for the first Test: Ben Stokes (captain), James Anderson, Jofra Archer, Dom Bess, Stuart Broad, Rory Burns, Jos Buttler, Zak Crawley, Joe Denly, Ollie Pope, Dom Sibley, Chris Woakes, Mark Wood.

West Indies squad for the first Test: Jason Holder (captain), Jermaine Blackwood, Nkrumah Bonner, Kraigg Brathwaite, Shamarh Brooks, John Campbell, Roston Chase, Rahkeem Cornwall, Shane Dowrich, Shannon Gabriel, Chemar Holder, Shai Hope, Alzarri Joseph, Raymon Reifer, and Kemar Roach.

As safety precautions against the coronavirus, the International Cricket Council (ICC) has also brought about some changes to the playing conditions. The new guidelines include the ban of saliva to shine the ball and allowing replacement of players displaying symptoms of COVID-19 during a Test match.

Players will not be permitted to use saliva to shine the ball. If a player does apply saliva to the ball, the umpires will manage the situation with some leniency during an initial period of adjustment for the players, but subsequent instances will result in the team receiving a warning.

A team can be issued up to two warnings per innings but repeated use of saliva on the ball will result in a 5-run penalty to the batting side. Whenever saliva is applied to the ball, the umpires will be instructed to clean the ball before play recommences.

Also, the requirement to appoint neutral match officials has been temporarily removed from the playing conditions for all international formats owing to the current logistical challenges with international travel. The ICC will be able to appoint locally based match officials from the ICC Elite Panel of Match Officials and the ICC International Panel of Match Officials.

Moreover, teams will be allowed to replace players displaying symptoms of COVID-19 during a Test match. In line with concussion replacements, the match referee will approve the nearest like-for-like replacement. However, the regulation for COVID-19 replacements will not be applicable in ODIs and T20Is.

The ICC had also confirmed an additional unsuccessful DRS review for each team in each innings of a match, keeping in mind that there may be less experienced umpires on duty at times.

This will increase the number of unsuccessful appeals per innings for each team to three for Tests and two for the white-ball formats.

The first Test between England and West Indies gets underway later today from 3:30 PM IST.

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