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Olympics silver medalist PV Sindhu lands Rs 50 cr endorsement deals; richer than Saina and Sania?

September 27, 2016

New Delhi, Sep 27: Badminton player PV Sindhu, who won silver medal at the Rio Olympics, has bagged a Rs 50 crore endorsement deal for three years from various companies, according to a report in The Times of India.

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The report said the deals have been signed with Baseline Ventures, a sports marketing, entertainment and a brand licensing firm that is now managing Sindhu's brand profiling and licensing.

The company's managing director Tuhin Mishra has told the newspaper that the deal Sindhu got will be the best one a non-cricketer sports person can get.

"Even after achieving stupendous success, her humility and the value she brings to women power is remarkable," Mishra has been quoted as saying in the report.

As many as 16 companies had queued up to get Sindhu for their endrosements and finally the company has zeroed in on nine.

What is remarkable about the deal is that she has decided not to endorse brands with a 'negative' influence like cola brands, says the report.

Moreover, despite the valuable deals she is landing, Sindhu has also decided these will not affect her practice and will allocate only limited time for commercials.

Sindhu's endorsement deal win should not come as a surprise for she has shown great grit and strength of character through out her performance at the Olympics.

“She has won an Olympics medal and has shown tremendous grit while getting it,” Harish Bijoor, Chief Executive Officer of brand and business strategy firm Harish Bijoor Consults Inc, had told Firstpost earlier. According to Bijoor, she has what it takes to be a 'great' brand icon.

However, it has to be remembered that earlier Olympic medal winners such as Abhinav Bindra or Rajyavardhan Rathore met with little success when it came to bagging big-bang endorsement deals. Sindhu's deal win has to be seen in this context.

Two non-cricketer sports women, who have managed to get a good amount of endorsement deals, are badminton star Saina Nehwal, bronze medalist in 2012 Olympics, and tennis star Sania Mirza. As per the 2015 Forbes Celeb list, Saina's earnings from endorsements and BWF World Superseries stood at Rs 16.99 crore, while Sania, meanwhile, earned Rs 13.25 crore.

According to the magazine, Saina had inked a Rs 25 crore deal with IOS Sports & Entertainment for two years. It termed Sania as "India's most successful professional woman tennis player". Saina was ranked 39 and Sania 38 in the list.

If the ToI report is to be believed, Sindhu's earnings this year are likely to easily surpass that of both these sports persons, considering she has also received rewards worth about Rs 13 crore (as of 22 August) from various governments and well-wishers.

Indeed a new brand icon is in the making.

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Agencies
June 9,2020

The International Cricket Council (ICC) has confirmed interim changes to its playing regulations, which include the ban on the use of saliva to shine the ball and allowing home umpires in international series as per a release issued by the international body.

The ICC Chief Executives' Committee (CEC) ratified recommendations from the Anil Kumble-led Cricket Committee, aimed at mitigating the risks posed by the COVID-19 virus and protect the safety of players and match officials when cricket resumes.

COVID-19 Replacements

Teams will be allowed to replace players displaying symptoms of COVID-19 during a Test match. In line with concussion replacements, the Match Referee will approve the nearest like-for-like replacement.

However, the regulation for COVID-19 replacements will not be applicable in ODIs and T20Is.

Ban on Saliva on Ball

Players will not be permitted to use saliva to shine the ball. If a player does apply saliva to the ball, the umpires will manage the situation with some leniency during an initial period of adjustment for the players, but subsequent instances will result in the team receiving a warning.

Whenever saliva is applied to the ball, the umpires will be instructed to clean the ball before play recommences.

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News Network
January 7,2020

Indore, Jan 7: With the first T20I being washed out, India and Sri Lanka will now hope that rain gods stay away from the Holkar Stadium when the two teams face each other in the second match of the ongoing three-game series on Tuesday.

Only toss could take place on Sunday at Guwahati`s Barsapara Cricket Ground before rain gods came in and left damp spots on the pitch thus forcing the game to be called off without a ball being bowled.

Hairdryers were used to dry the pitch after water seeped in through leaking covers at the Barsapara Stadium, a sight which is not usually seen in international cricket. And that hasn`t gone down well with the Board of Control for Cricket in India (BCCI) which now awaits chief curator Ashish Bhowmick`s report on the same.

The Men in Blue, who enjoyed a brief break, are coming into the series on the back of T20I series victories against Bangladesh and West Indies respectively and thus would be the more confident side out of the two.

Just like Guwahati, the team management and other Indian cricket fans would focus on comeback man Jasprit Bumrah who is making his return to international cricket. Bumrah has been out of action after India`s tour of the West Indies in July-August due to a stress fracture on his back and thus would be rearing to go and perform for the team.

Dhawan, like Bumrah, was not part of the West Indies series after he hurt his knee during the Syed Mushtaq Ali Trophy. The left-handed opener was not at his absolute best in the T20I series against Bangladesh and faced criticism from several quarters.

While Bumrah will grab more eyeballs during the remaining two matches, the series is also important for left-handed opening batsman Shikhar Dhawan, making a comeback into the team post knee injury.

However, recently, he scored a century in the Ranji Trophy and showed glimpses of returning to form.

In the bowling department, the team management would be checking out how the likes Navdeep Saini and Shardul Thakur react to pressure situations in death overs alongside Bumrah in the absence of frontline speedsters Mohammed Shami Deepak Chahar and Bhuvneshwar Kumar.

Young-off spinner Washington Sundar would like to put up performances to ensure that he gets to be part of the squad travelling to Australia for the World T20 in October.

Shivam Dube would also like to perform better - both with bat and ball - till Hardik Pandya is fully fit and back in action.

Wicketkeeper-batsman Rishabh Pant - like recent times - will once again be watched with careful eyes. Pant knows that he cannot take things lightly and need to perform as Sanju Samson as already warmed the benches for six straight T20Is.

For Sri Lanka, the remaining two matches of the series would be about giving match practice to the likes of Angelo Mathews who is returning to the national side having last played a T20I against South Africa in August 2018

In their last T20I series, Sri Lanka suffered a 0-3 rout in Australia as all their three departments failed to put in a commanding performance.

India and Sri Lanka have faced each other in 17 T20Is, out of which India have won 11 -- joint most for them against all opponents faced in shortest format.

With the three-match series now effectively turning into a two-game affair, both India and Sri Lanka would want to win in Indore to make sure they can`t lose the series. Also, Sri Lanka have never beaten India in a bilateral T20I series, a record which they would desperately like to change in the remaining two games.

Squads:

India: Virat Kohli (c), Shikhar Dhawan, KL Rahul, Shreyas Iyer, Rishabh Pant (wk), Ravindra Jadeja, Shivam Dube, Yuzvendra Chahal, Kuldeep Yadav, Jasprit Bumrah, Navdeep Saini, Shardul Thakur, Manish Pandey, Washington Sundar, Sanju Samson.

Sri Lanka: Lasith Malinga (c), Dhanushka Gunathilaka, Avishka Fernando, Angelo Mathews, Dasun Shanaka, Kusal Perera, Niroshan Dickwella, Dhananjaya De Silva, Isuru Udana, Bhanuka Rajapaksa, Oshada Fernando, Wanindu Hasaranga, Lahiru Kumara, Kusal Mendis, Lakshan Sandakan, Kasun Rajitha.

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Agencies
August 5,2020

New Delhi, Aug 5: "Want to know what makes him tick," said Australian pacer Kane Richardson will talking about playing alongside Royal Challengers Bangalore (RCB) skipper Virat Kohli in the Indian Premier League (IPL) 2020.

The IPL 2020 will be played in the UAE from September 19-November 10 and the tournament will run for 53 days.

In the players' auction which was conducted in December 2019, RCB managed to bag key players like Richardson, Chris Morris, Aaron Finch, Dale Steyn, Joshua Philippe, and Isuru Udana.

In an interaction with news agency, Richardson talked about playing alongside Kohli and the learning curve which is in store for him by being in the same squad as Proteas great Dale Steyn.
"Huge. These guys (Virat, AB de Villiers) are the absolute legends of the game. Anything I can learn from them will be a bonus, that's for sure.

I am really looking forward to playing with Virat, there are few more competitive players in the world. I am really looking forward to seeing what makes him tick," Richardson said.

The 29-year-old pacer also said that he would want to learn from Steyn as to how to be consistent in all formats of the game over a long period of time.

"There are loads I can learn from Dale. He has been amongst the best at the highest level for so long. His control and ability to swing the ball without losing his pace is really impressive. 

I look forward to getting in his ear about how he performs so consistently over a long period, in all forms," said Richardson who has 39 ODI wickets to his credit.

Richardson has so far played 14 games in his IPL career so far and has picked up 18 wickets. The bowler played for Pune Warriors India in 2013, Rajasthan Royals in 2014, and RCB in 2016.

For this year's IPL, RCB has also bagged Australia's limited-overs skipper Aaron Finch, and Richardson thinks having a familiar face in the camp would help him to settle better in the franchise.

"Finchey is an awesome player and a fantastic leader. I am sure it will help to have two Aussies in the side along with Josh who is playing his first tournament after a massive summer in the BBL. We are all professionals, I'm sure it won't take long for us to gel as a side," Richardson said.

However, before the IPL starts, Australia is expected to tour England for a limited-overs series, comprising of three ODIs and as many T20Is.

The side was last seen in action in March this year as they played one ODI against New Zealand in Sydney. After the first match, the remaining two ODIs were postponed due to the coronavirus pandemic.

Talking about the series against England, Kane replied: "We will be fresh, that's one thing, while the England players have been in a bubble for some time now. As long as we get enough practice in before and possibly some centre wicket it should not be an issue."

"They are World Cup holders and the number one ranked side for a very good reason. It will be a tough series also given they will have played a fair bit of cricket together by then. We know we need to work hard on our one-day game which will be a priority over the next period," he added.

The pacer also talked about how the lockdown was like for him, and Richardson feels that everyone would come back strong as a result of this break.

"The break from playing has been refreshing, to be honest. We have come back strong and are well into pre-season training with our states. As a bowler, our loads are not at their peak but we are working towards getting ready for a tour of the UK in a few weeks," Richardson said.

The Australian quick has so far played 25 ODIs and 18 T20Is, managing to take 39 and 19 wickets respectively.

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