Olympics silver medalist PV Sindhu lands Rs 50 cr endorsement deals; richer than Saina and Sania?

September 27, 2016

New Delhi, Sep 27: Badminton player PV Sindhu, who won silver medal at the Rio Olympics, has bagged a Rs 50 crore endorsement deal for three years from various companies, according to a report in The Times of India.

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The report said the deals have been signed with Baseline Ventures, a sports marketing, entertainment and a brand licensing firm that is now managing Sindhu's brand profiling and licensing.

The company's managing director Tuhin Mishra has told the newspaper that the deal Sindhu got will be the best one a non-cricketer sports person can get.

"Even after achieving stupendous success, her humility and the value she brings to women power is remarkable," Mishra has been quoted as saying in the report.

As many as 16 companies had queued up to get Sindhu for their endrosements and finally the company has zeroed in on nine.

What is remarkable about the deal is that she has decided not to endorse brands with a 'negative' influence like cola brands, says the report.

Moreover, despite the valuable deals she is landing, Sindhu has also decided these will not affect her practice and will allocate only limited time for commercials.

Sindhu's endorsement deal win should not come as a surprise for she has shown great grit and strength of character through out her performance at the Olympics.

“She has won an Olympics medal and has shown tremendous grit while getting it,” Harish Bijoor, Chief Executive Officer of brand and business strategy firm Harish Bijoor Consults Inc, had told Firstpost earlier. According to Bijoor, she has what it takes to be a 'great' brand icon.

However, it has to be remembered that earlier Olympic medal winners such as Abhinav Bindra or Rajyavardhan Rathore met with little success when it came to bagging big-bang endorsement deals. Sindhu's deal win has to be seen in this context.

Two non-cricketer sports women, who have managed to get a good amount of endorsement deals, are badminton star Saina Nehwal, bronze medalist in 2012 Olympics, and tennis star Sania Mirza. As per the 2015 Forbes Celeb list, Saina's earnings from endorsements and BWF World Superseries stood at Rs 16.99 crore, while Sania, meanwhile, earned Rs 13.25 crore.

According to the magazine, Saina had inked a Rs 25 crore deal with IOS Sports & Entertainment for two years. It termed Sania as "India's most successful professional woman tennis player". Saina was ranked 39 and Sania 38 in the list.

If the ToI report is to be believed, Sindhu's earnings this year are likely to easily surpass that of both these sports persons, considering she has also received rewards worth about Rs 13 crore (as of 22 August) from various governments and well-wishers.

Indeed a new brand icon is in the making.

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July 6,2020

New Delhi, Jul 6: India's cricket chief Sourav Ganguly says improved fitness standards and a change in culture have led to the country developing one of the world's best pace attacks.

Spearheads Mohammed Shami and Jasprit Bumrah are part of a battery of five formidable quick bowlers that have helped change India's traditional reliance on spin bowling.

"You know culture has changed in India that we can be good fast bowlers," Ganguly said in a chat hosted on the Board of Control for Cricket in India (BCCI) Twitter feed.

"Fitness regimes, fitness standards not only just among fast bowlers but also among the batters, that has changed enormously. That has made everyone understand and believe that we are fit, we are strong and we can also bowl fast like the others did."

The West Indies dominated world cricket in the 1970s and 1980s led by a fearsome pace attack that included all-time greats such as Michael Holding, Andy Roberts, Malcolm Marshall and Joel Garner.

Recently Indian quicks have risen to the top in world cricket with Shami, Bumrah, Ishant Sharma, Umesh Yadav and Bhuvneshwar Kumar in a deadly arsenal.

"The West Indies in my generation were naturally strong," the former India captain said.

"We Indians were never such naturally strong... but we worked hard to get strong. But I think it is the change in culture as well that is very important."

Shami last month claimed that the current Indian pace attack may be the best in Test history.

"You and everyone else in the world will agree to this -- that no team has ever had five fast bowlers together as a package," said Shami.

"Not just now, in the history of cricket, this might be the best fast-bowling unit in the world."

Shami took 13 wickets during India's 3-0 home Test sweep over South Africa last year, while Bumrah has claimed 68 scalps in 14 Tests since his debut.

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News Network
March 30,2020

Lausanne, Mar 30: The International Olympic Committee (IOC) on Monday announced that the Tokyo Olympics 2020 will be 'celebrated' from July 23 to August 8 next year while the Paralympics Games will be held from August 24 to September 5, 2021.
"The International Olympic Committee (IOC), the International Paralympics Committee (IPC), the Tokyo 2020 organising Committee, the Tokyo Metropolitan Government and the Government of Japan today agreed on new dates for the games of the XXXII Olympiad, in 2021. The Olympic Games Tokyo 2020 will be celebrated from 23 July to 8 August 2021. They also agreed on new dates for the Paralympic Games, which will be celebrated from 24 August until 5 September 2021," the IOC said in a statement.
Earlier, the Tokyo Olympic Games were slated to be held from July 24 to August 9, while the Paralympic Games were scheduled to be held from August 25 to September 6. However, the coronavirus pandemic forced the postponement of the event.
IOC said the new dates are 'exactly one year' after those originally planned, giving the health authorities and all involved in the organisation of the games maximum time to deal with the constantly changing landscape caused by the coronavirus.
"These new dates give the health authorities and all involved in the organisation of the Games the maximum time to deal with the constantly changing landscape and the disruption caused by the COVID-19 pandemic," the statement read.
"The new dates, exactly one year after those originally planned for 2020 (Olympic Games: 24 July to 9 August 2020 and Paralympic Games: 25 August to 6 September 2020), also have the added benefit that any disruption that the postponement will cause to the international sports calendar can be kept to a minimum, in the interests of the athletes and the IFs. Additionally, they will provide sufficient time to finish the qualification process. The same heat mitigation measures as planned for 2020 will be implemented," it added.
The IOC president Thomas Bach thanked all the International Federations (IF) for their support.
"I want to thank the International Federations for their unanimous support and the Continental Associations of National Olympic Committees for the great partnership and their support in the consultation process over the last few days. I would also like to thank the IOC Athletes' Commission, with whom we have been in constant contact," Bach said in a statement.
"With this announcement, I am confident that, working together with the Tokyo 2020 Organising Committee, the Tokyo Metropolitan Government, the Japanese Government, and all our stakeholders, we can master this unprecedented challenge. Humankind currently finds itself in a dark tunnel. These Olympic Games Tokyo 2020 can be a light at the end of this tunnel," he added.
IPC president Andrew Parsons said the new dates will provide certainty to the athletes.
"It is fantastic news that we could find new dates so quickly for the Tokyo 2020 Games. The new dates provide certainty for the athletes, reassurance for the stakeholders and something to look forward to for the whole world. When the Paralympic Games do take place in Tokyo next year, they will be an extra-special display of humanity uniting as one, a global celebration of human resilience and a sensational showcase of sport," Parsons said.
"With the Tokyo 2020 Paralympic Games 512 days away, the priority for all those involved in the Paralympic Movement must be to focus on staying safe with their friends and family during this unprecedented and difficult time," he added.

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News Network
March 16,2020

Mar 16: With COVID-19 outbreak killing over 5,400 people globally, former Pakistan cricketer Shoaib Akhtar has lashed out at those responsible for making the coronavirus infect humans and blamed China solely for the outbreak.

"I don't understand why you have to eat things like bats, drink their blood and urine and spread some virus across the globe...I'm talking about the Chinese people. They have put the world at stake. I really don't understand how you can eat bats, dogs, and cats. I'm really angry," Akhtar said in a video posted on his Youtube channel.

"The whole world is at risk now. The tourism industry has been hit, the economy is badly affected and the whole world is going towards a lockdown.

"I'm not against the people of China but I'm against the law of animals. I understand this may be your culture but this is not benefitting you now, it is killing humanity. I'm not saying you boycott the Chinese but there has to be some law. You cannot go on and eat anything and everything," he added.

Coronavirus, which originated in China's Wuhan city, has so far spread to more than 100 countries, infecting over 1,30,000 people.

In Pakistan, the number of positive cases reached 28 on Saturday.

Many sporting events, including the Indian Premier League (IPL) and Pakistan Super League (PSL), have been affected by the disease which has now been declared a pandemic by the World Health Organisation (WHO).

While the IPL 2020, which was originally scheduled to start from March 29, has been postponed till April 15, the playoff stage of PSL has been curtailed and will be played behind closed doors.

"The biggest reason for anger is PSL...Cricket returned to Pakistan after so many years, the PSL was happening in our country for the first time now even that is at risk. The foreign players are leaving, it will take place behind closed doors," said Akhtar.

The total number of confirmed coronavirus cases across India has crossed 80 while two people have lost their lives due to the deadly disease. But Akhtar did not have the information and added: "God forbid the virus doesn't reach India. There are around 130 crore people there. I've been in touch with my friends in India and wishing them well."

In PSL, there will be no playoffs and the top four teams will now play semi-finals and then the final on March 17 and 18. The final was originally scheduled to be held on March 22.

"I've also heard that IPL has been postponed till April 15. The hotel industries, travel industries, broadcasters everything will incur losses because of this," he said.

The former Pakistan pacer also called on the world authorities to come out with a new animal protection law so that such diseases don't resurface in the future.

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