Olympics silver medalist PV Sindhu lands Rs 50 cr endorsement deals; richer than Saina and Sania?

September 27, 2016

New Delhi, Sep 27: Badminton player PV Sindhu, who won silver medal at the Rio Olympics, has bagged a Rs 50 crore endorsement deal for three years from various companies, according to a report in The Times of India.

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The report said the deals have been signed with Baseline Ventures, a sports marketing, entertainment and a brand licensing firm that is now managing Sindhu's brand profiling and licensing.

The company's managing director Tuhin Mishra has told the newspaper that the deal Sindhu got will be the best one a non-cricketer sports person can get.

"Even after achieving stupendous success, her humility and the value she brings to women power is remarkable," Mishra has been quoted as saying in the report.

As many as 16 companies had queued up to get Sindhu for their endrosements and finally the company has zeroed in on nine.

What is remarkable about the deal is that she has decided not to endorse brands with a 'negative' influence like cola brands, says the report.

Moreover, despite the valuable deals she is landing, Sindhu has also decided these will not affect her practice and will allocate only limited time for commercials.

Sindhu's endorsement deal win should not come as a surprise for she has shown great grit and strength of character through out her performance at the Olympics.

“She has won an Olympics medal and has shown tremendous grit while getting it,” Harish Bijoor, Chief Executive Officer of brand and business strategy firm Harish Bijoor Consults Inc, had told Firstpost earlier. According to Bijoor, she has what it takes to be a 'great' brand icon.

However, it has to be remembered that earlier Olympic medal winners such as Abhinav Bindra or Rajyavardhan Rathore met with little success when it came to bagging big-bang endorsement deals. Sindhu's deal win has to be seen in this context.

Two non-cricketer sports women, who have managed to get a good amount of endorsement deals, are badminton star Saina Nehwal, bronze medalist in 2012 Olympics, and tennis star Sania Mirza. As per the 2015 Forbes Celeb list, Saina's earnings from endorsements and BWF World Superseries stood at Rs 16.99 crore, while Sania, meanwhile, earned Rs 13.25 crore.

According to the magazine, Saina had inked a Rs 25 crore deal with IOS Sports & Entertainment for two years. It termed Sania as "India's most successful professional woman tennis player". Saina was ranked 39 and Sania 38 in the list.

If the ToI report is to be believed, Sindhu's earnings this year are likely to easily surpass that of both these sports persons, considering she has also received rewards worth about Rs 13 crore (as of 22 August) from various governments and well-wishers.

Indeed a new brand icon is in the making.

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Agencies
February 25,2020

Bengaluru, Feb 25: India opening batsman KL Rahul will be available for Karnataka's Ranji Trophy semi-final clash against Bengal at the Eden Gardens in Kolkata on February 29.

Rahul had asked to be rested from Karnataka's quarter-final match but is now available for the climactic stages of the Ranji Trophy. 

Karnataka had already been strengthened by the addition of Manish Pandey for the quarter-finals, with both Pandey and Rahul having returned from New Zealand after India completed the limited-overs leg of their tour, ESPNcricinfo reported.

Last year's finalists Saurashtra will take on Gujarat in the other semi-final at Rajkot. The other prominent players who will be part of the last four include Parthiv Patel (Gujarat), Jaydev Unadkat (Saurashtra) and Manoj Tiwary (Bengal).

Gujarat, Bengal, Karnataka, and Saurashtra had finished on top of the combined Groups A and B table, and all four progressed to the semi-finals after dominating their respective quarter-final matches.

Rahul has been phenomenal with the bat in the limited-overs series against Australia and New Zealand. He scored one century and four fifty-plus scores in his last ten innings in ODIs and T20Is combined

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News Network
April 24,2020

New Delhi, Apr 24: Veteran off-spinner Harbhajan Singh said he doesn't think Mahendra Singh Dhoni will play for India again, adding to the guessing game over the future of the superstar former captain.

Dhoni, 38, has not appeared for club or country since last year's 50-over World Cup and India's coronavirus lockdown could threaten his chances of getting back into the national team.

The Indian Premier League, the main platform before this year's scheduled T20 World Cup, is likely to be truncated or cancelled because of the pandemic.

Harbhajan, who plays with Dhoni at IPL side Chennai Super Kings, said international retirement was on the cards for Dhoni and that he was increasingly being asked about his teammate.

"It's up to him. You need to know whether he wants to play for India again," Harbhajan said in an online forum.

"As far as I know him, he won't want to wear India's blue jersey again. IPL he will play, but for India I think he had decided the (2019) World Cup was his last."

Dhoni, who gave up Test cricket in 2014, started training for the Super Kings in March but has not commented on his international future.

Dhoni led India to win the inaugural Twenty20 World Cup in 2007. He hit a six to seal the 2011 World Cup final victory and, along with it, his status as a national hero. He has amassed 10,773 runs from 350 ODIs.

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News Network
May 29,2020

Kolkata, May 29: Former skipper Kumar Sangakkara believes missing Angelo Mathews due to an injury hurt Sri Lanka badly in the summit clash of the 2011 World Cup, which hosts India won after a gap of 28 years.

Having played a key role in their thrilling semifinal win against New Zealand, Mathews was forced out of the final against India at Mumbai's Wankhede Stadium by a quadriceps muscle injury.

Reflecting on the six-wicket loss to India, the former Sri Lankan captain said Mathews' injury forced him to opt for a 6-5 combination and was also the reason behind his decision to bat first after winning the toss.

"In that WC final, that's the biggest thing I look back and think...You can talk about drop catches and all of that happens. But the composition of the side and the fact that we were forced to make the change was to me the turning point," Sangakkara said in the latest episode of Instagram series 'Reminisce with Ash' hosted by India off-spinner Ravichandran Ashwin.

Mahela Jayawardene's unbeaten 103 went in vain as India hunted down 275 with Gautam Gambhir setting up the chase with a 97-run knock before skipper Mahendra Singh Dhoni finished off in style, smashing Nuwan Kulasekara for the winning six in his unbeaten 91.

"But for 100 per cent, if Angelo (Mathews) had been fit, I know for sure we would have gone for chase... I'm not sure whether the result would have changed. That balance of team that Mathews would give at seven really was a bonus," the former wicketkeeper batsman said

"If you take our entire campaign, whatever we did Mathews' overs and his ability to bat with the tail and read situations was an incredible bonus to us. He was a young chap who came into the side and from day one he could read situations. It's just instinct, how to up the rate, how to control the bowler, when to accelerate."

During the conversation, Ashwin also asked him about the controversial toss when the coin was flipped twice amid the cacophony of the Wankhede and eventually Sangakkara elected to bat.

"The was crowd was huge. It never happens in Sri Lanka. Once I had this at Eden Gardens when I could not talk to the first slip and then of course at the Wankhede. I remember calling on the toss then Mahi wasn't sure and said did you call tail and I said no I called head.

"The match referee actually said I won the toss, Mahi said he did not. There was a little bit of confusion there and Mahi said let's have another toss of the coin and heads went up again," he said.

"I am not sure whether it was luck that I won. I believe probably India might have batted if I had lost."

The loss prolonged Sri Lanka's wait for another world title as yet again the 1996 champions failed in the final hurdle.

"Whether we win or lose, we have this equilibrium on how to take a win or loss. The smile hides a huge amount of sadness, of disappointment, of thinking of 20 million people back in Sri Lanka who had been waiting for this for so long, since 1996.

"We had an opportunity in 2011, opportunity in 2007, then T20 opportunities in 2009 and 2012," Sangakkara said.

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