Olympics silver medalist PV Sindhu lands Rs 50 cr endorsement deals; richer than Saina and Sania?

September 27, 2016

New Delhi, Sep 27: Badminton player PV Sindhu, who won silver medal at the Rio Olympics, has bagged a Rs 50 crore endorsement deal for three years from various companies, according to a report in The Times of India.

pvsindhul2

The report said the deals have been signed with Baseline Ventures, a sports marketing, entertainment and a brand licensing firm that is now managing Sindhu's brand profiling and licensing.

The company's managing director Tuhin Mishra has told the newspaper that the deal Sindhu got will be the best one a non-cricketer sports person can get.

"Even after achieving stupendous success, her humility and the value she brings to women power is remarkable," Mishra has been quoted as saying in the report.

As many as 16 companies had queued up to get Sindhu for their endrosements and finally the company has zeroed in on nine.

What is remarkable about the deal is that she has decided not to endorse brands with a 'negative' influence like cola brands, says the report.

Moreover, despite the valuable deals she is landing, Sindhu has also decided these will not affect her practice and will allocate only limited time for commercials.

Sindhu's endorsement deal win should not come as a surprise for she has shown great grit and strength of character through out her performance at the Olympics.

“She has won an Olympics medal and has shown tremendous grit while getting it,” Harish Bijoor, Chief Executive Officer of brand and business strategy firm Harish Bijoor Consults Inc, had told Firstpost earlier. According to Bijoor, she has what it takes to be a 'great' brand icon.

However, it has to be remembered that earlier Olympic medal winners such as Abhinav Bindra or Rajyavardhan Rathore met with little success when it came to bagging big-bang endorsement deals. Sindhu's deal win has to be seen in this context.

Two non-cricketer sports women, who have managed to get a good amount of endorsement deals, are badminton star Saina Nehwal, bronze medalist in 2012 Olympics, and tennis star Sania Mirza. As per the 2015 Forbes Celeb list, Saina's earnings from endorsements and BWF World Superseries stood at Rs 16.99 crore, while Sania, meanwhile, earned Rs 13.25 crore.

According to the magazine, Saina had inked a Rs 25 crore deal with IOS Sports & Entertainment for two years. It termed Sania as "India's most successful professional woman tennis player". Saina was ranked 39 and Sania 38 in the list.

If the ToI report is to be believed, Sindhu's earnings this year are likely to easily surpass that of both these sports persons, considering she has also received rewards worth about Rs 13 crore (as of 22 August) from various governments and well-wishers.

Indeed a new brand icon is in the making.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
May 11,2020

Karachi, May 11: Pakistan might play more Test matches during their tour of England if it goes ahead as scheduled in July after the West Indies pulled out of an assignment there in June owing to the COVID-19 pandemic.

The Pakistan Cricket Board and the England and Wales Cricket Board officials are due to have a video conference on May 18 to discuss how they should proceed with the tour given the situation because of the pandemic.

"At present we have to play three Tests and three T20 internationals but the number of Tests could be increased and the tour could start a bit early in July," a PCB source said.

The source said that the ECB could offer to organise a four or five Test series against Pakistan if the West Indies tour didn’t go ahead.

Issues that are likely to be discussed in the May 18 meet are a quarantine period for Pakistani players when they arrive in England in July and limiting the venues for the matches and playing before empty stadiums.

PCB CEO Wasim Khan confirmed the video conference but said so far, the ECB has not spoken to them on increasing the number of matches on the tour which is scheduled between July and September.

"Things will be clear after the meeting but whatever decision we take we will consult our captains and head coaches before giving any confirmation," Khan said.

The PCB has so far kept mum on the chances of the series taking place in England because of the COVID-19 situation.

But with the British government due to announce measures to ease the lockdown in the country, it appears Pakistan could be touring on schedule.

Some former players have, however, asked the PCB to tread on the side of caution.

"If the West Indies have decided to postpone their series in June because of safety reasons and because of the situation then the PCB should also be very careful before taking up any offer from the ECB," a former captain said.

The West Indies Cricket Board said its players have to be convinced of their safety for it to commit to the assignment, which "is not possible in June."

"...we will continue our discussions with the ECB and other Internationals Boards on trying to find new dates," it said in a recent press release.

"We will only travel to England to play the series if our players can be assured that it is safe to do so," it added.

Pakistan is also scheduled to play an ODI series against Ireland while in UK but that series could be rescheduled and also be held in England.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
Agencies
March 3,2020

Mumbai, Mar 3: India on Tuesday retained their number one spot and captain Virat Kohli remained static at second in the ICC rankings despite a dismal Test series against New Zealand.

India have 116 rating points, six more than New Zealand with third-placed Australia accumulating 108 points. The 0-2 result against New Zealand was India's first series loss in the World Test Championship.

Kohli remains in second position in the batting rankings despite a forgettable Test series in which he made 38 runs in four innings, the ICC said in a statement.

New Zealand opener Tom Blundell and his Indian counterpart Prithvi Shaw and debutant paceman Kyle Jamieson were among the biggest movers in the rankings, released on Tuesday.

Blundell had a successful series against India, scoring 117 runs in four innings, with one half-century, which put him among the top two run-scorers in the series.

The performance meant he was rewarded with a jump of 27 places to No. 46. Shaw, who returned for his first series since his Test debut against West Indies in 2018, and made a punchy 54 in the first innings of the Christchurch Test, rose 17 places to No.76.

Australia's Steve Smith retained his top spot, holding a 25-point advantage over Kohli. Smith's apprentice Marnus Labuschagne jumped one spot to round off the top three, taking the place of New Zealand captain Kane Williamson.

England all-rounder Ben Stokes and India opener Mayank Agarwal moved a spot each and swapped places to break into and fall out of the top 10 respectively.

Among bowlers, Tim Southee's Player of the Series winning performance against India took him into the top five, with a jump of two places to No.4, while Jasprit Bumrah and Trent Boult returned to the top 10, gaining four places each to occupy the seventh and ninth positions respectively.

But the biggest gainer was Jamieson, who rose from No. 80 to 43.

There was only one change in the top ten among all-rounders, with Southee dropping a spot to No.10 and team-mate Neil Wagner falling out of the top 10 with a drop of four spots.

As with the bowling rankings, Jamieson, who frustrated India with handy lower order runs, gained big on the all-rounders' table, rising 26 places to No. 22.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
Agencies
April 12,2020

London, Apr 12: Former Formula 1 legendary driver Stirling Moss died at the age of 90 on Sunday.

"All at F1 send our heartfelt condolences to Lady Susie and Sir Stirling's family and friends," Formula 1 said in a statement.

Often referred to as the greatest driver never to win the world championship, Moss contested 66 Grands Prix from 1951 to 1961, driving for the likes of Vanwall, Maserati and Mercedes, where he famously formed a contented and ruthlessly effective partnership with lead driver Juan Manuel Fangio.

In his 10-year-long stint at the tracks, Moss took 16 wins, some of which rank among the truly iconic drives in the sport's history - his 1961 victories in Monaco and Germany in particular often held up as all-time classics.

Moss won the 1955 Mille Miglia on public roads for Mercedes at an average speed of close to 100mph, while he also competed in rallies and land-speed attempts.

Following an enforced retirement from racing (barring a brief comeback in saloon cars in the 1980s) after a major crash at Goodwood in 1962, Moss maintained a presence in Formula 1 as both a sports correspondent and an interested observer, before retiring from public life in January of 2018.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.