Olympics silver medalist PV Sindhu lands Rs 50 cr endorsement deals; richer than Saina and Sania?

September 27, 2016

New Delhi, Sep 27: Badminton player PV Sindhu, who won silver medal at the Rio Olympics, has bagged a Rs 50 crore endorsement deal for three years from various companies, according to a report in The Times of India.

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The report said the deals have been signed with Baseline Ventures, a sports marketing, entertainment and a brand licensing firm that is now managing Sindhu's brand profiling and licensing.

The company's managing director Tuhin Mishra has told the newspaper that the deal Sindhu got will be the best one a non-cricketer sports person can get.

"Even after achieving stupendous success, her humility and the value she brings to women power is remarkable," Mishra has been quoted as saying in the report.

As many as 16 companies had queued up to get Sindhu for their endrosements and finally the company has zeroed in on nine.

What is remarkable about the deal is that she has decided not to endorse brands with a 'negative' influence like cola brands, says the report.

Moreover, despite the valuable deals she is landing, Sindhu has also decided these will not affect her practice and will allocate only limited time for commercials.

Sindhu's endorsement deal win should not come as a surprise for she has shown great grit and strength of character through out her performance at the Olympics.

“She has won an Olympics medal and has shown tremendous grit while getting it,” Harish Bijoor, Chief Executive Officer of brand and business strategy firm Harish Bijoor Consults Inc, had told Firstpost earlier. According to Bijoor, she has what it takes to be a 'great' brand icon.

However, it has to be remembered that earlier Olympic medal winners such as Abhinav Bindra or Rajyavardhan Rathore met with little success when it came to bagging big-bang endorsement deals. Sindhu's deal win has to be seen in this context.

Two non-cricketer sports women, who have managed to get a good amount of endorsement deals, are badminton star Saina Nehwal, bronze medalist in 2012 Olympics, and tennis star Sania Mirza. As per the 2015 Forbes Celeb list, Saina's earnings from endorsements and BWF World Superseries stood at Rs 16.99 crore, while Sania, meanwhile, earned Rs 13.25 crore.

According to the magazine, Saina had inked a Rs 25 crore deal with IOS Sports & Entertainment for two years. It termed Sania as "India's most successful professional woman tennis player". Saina was ranked 39 and Sania 38 in the list.

If the ToI report is to be believed, Sindhu's earnings this year are likely to easily surpass that of both these sports persons, considering she has also received rewards worth about Rs 13 crore (as of 22 August) from various governments and well-wishers.

Indeed a new brand icon is in the making.

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News Network
July 9,2020

Tokorozawa, Jul 9: Olympic boxing hopeful Arisa Tsubata is used to taking blows in the ring but it is during her work as a nurse that she faces her toughest opponent: coronavirus.

The 27-year-old juggles a brutal training regime in boxing gloves with long, irregular hours in surgical gloves at a hospital near Tokyo.

Tsubata mainly treats cancer patients but she said the virus was a constant threat, with medical experts warning at the peak of the pandemic that Japan's health system was close to collapse.

"We always face the risk of infection at medical facilities," she said.

"My colleagues and I have all worked under the stress of possibly getting infected."

Like most elite athletes, the virus played havoc with Tsubata's training schedules, meaning she welcomed the postponement of this year's Tokyo Olympics until 2021.

"It was a plus for me, giving me more time for training, although I wasn't sure if I should be so happy because the reason for the postponement was the spread of the infectious disease," she said.

Tsubata took up boxing only two years ago as a way to lose weight but quickly rose through the ranks.

"In a few years after becoming a nurse, I gained more than 10 kilos (22 pounds)," she laughed.

"I planned to go to Hawaii with my friends one summer, and I thought I wouldn't have much fun in a body like that. That is how I started boxing."

She quickly discovered a knack for the ring, winning the Japan national championship and a place on the national team.

But juggling her medical and sporting career has not always been easy and the first time she fought a foreign boxer came only in January, at an intensive training camp in Kazakhstan.

"That made me realise how inexperienced I am in my short boxing career. I was scared," she admitted.

Japanese boxing authorities decided she was not experienced enough to send her to the final qualifying tournament in Paris, which would have shattered her Tokyo 2020 dreams -- if coronavirus had not given her an extra year.

Now she is determined to gain the experience needed to qualify for the rescheduled Games, which will open on July 23, 2021.

"I want to train much more and convince the federation that I could fight in the final qualifiers," she said.

Her coach Masataka Kuroki told AFP she is a subtle boxer and a quick learner, as he put her through her paces at a training session.

She now needs to add more defensive technique and better core strength to her fighting spirit and attacking flair, said Kuroki.

"Defence! She needs more technique for defence. She needs to have a more agile, stronger lower body to fend off punches from below," he said.

Her father Joji raised Arisa and her three siblings single-handedly after separating from his Tahitian wife and encouraged his daughter into nursing to learn life-long skills.

He never expected his daughter to be fighting for a place in the Olympics but proudly keeps all her clippings from media coverage.

"She tried not to see us family directly after the coronavirus broke out," the 58-year-old told AFP. "She was worried."

Tsubata now want to compete in the Games for all her colleagues who have supported her and the patients that have cheered her on in her Olympic ambitions.

"I want to be the sort of boxer who keeps coming back no matter how many punches I take," she said.

"I want to show the people who cheer for me that I can work hard and compete in the Olympics, because of them."

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News Network
March 5,2020

Mumbai, Mar 5: Former India spinner Sunil Joshi was on Wednesday named chairman of the national selection panel by the BCCI's Cricket Advisory Committee (CAC), which also picked ex-pacer Harvinder Singh to the five-member group.

The CAC, comprising Madan Lal, R P Singh and Sulakshana Naik, picked the two selectors with Joshi replacing South Zone representative MSK Prasad.

In an unprecedented decision, the BCCI said the CAC will review the panel's performance after one year and make recommendations accordingly.

"The committee recommended Sunil Joshi for the role of chairman of the senior men's selection committee. The CAC will review the candidates after a one-year period and make the recommendations to the BCCI," read a statement from BCCI Secretary Jay Shah.

Harvinder was chosen from central zone and replaces Gagan Khoda in the panel.

The existing members of the selection panel are Jatain Paranjpe, Devang Gandhi and Sarandeep Singh.

"We have picked the best guys for the job," Lal told news agency.

The CAC had shortlisted five candidates for interviews -- Joshi, Harvinder, Venkatesh Prasad, Rajesh Chauhan and L S Sivaramakrishnan -- from a list of 40 applicants.

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News Network
January 30,2020

Jan 30: Three days after Los Angeles basketball great Kobe Bryant, his 13-year-old daughter and seven others perished in a helicopter crash, his wife, Vanessa, broke her silence with an Instagram message saying she was “completely devastated” by their loss.

The social media text was posted alongside a recent family photo of Kobe and Vanessa Bryant with all four of their daughters - Gianna, who died with her father, along with the couple’s eldest, Natalia, 17, 3-year-old Bianka, and the youngest, Capri, born in June 2019.

Kobe Bryant and the couple’s second daughter, knicknamed Gigi, died on Sunday when the helicopter they were flying in en route to the Mamba Sports Academy for a girl’s basketball tournament crashed in foggy weather on a hillside northwest of Los Angeles.

Gianna Bryant was a member of the Mamba team due to compete that day. Her father, who retired from the National Basketball Association in 2016 after 20 years with the Los Angeles Lakers, was the coach of his daughter’s team. ]

The pilot and six more passengers were also killed - two other 13-year-old girls involved in the tournament, three of their parents and another coach. The cause of the crash remains under investigation.

The death of Bryant, 41, an 18-time NBA all-star, five-time Lakers champion and one of the world’s most admired sports figures, unleashed an outpouring of grief and tributes from fans, fellow athletes and politicians around the globe.

“My girls and I want to thank the millions of people who’ve shown support and love during this horrific time,” Vanessa Bryant, 37, a former model, wrote on her Instagram account.

“We are completely devastated by the sudden loss of my adoring husband, Kobe — the amazing father of our children; and my beautiful, sweet Gianna — a loving, thoughtful, and wonderful daughter, and amazing sister to Natalia, Bianka, and Capri,” she added.

The message goes on to say: “We are also devastated for the families who lost their loved ones on Sunday, and we share in their grief intimately. There aren’t enough words to describe our pain right now.

“I take comfort in knowing that Kobe and Gigi both knew that they were so deeply loved. We were so incredibly blessed to have them in our lives. I wish they were here with us forever. They were our beautiful blessings taken from us too soon.”

She directed anyone wishing to “further Kobe and Gianna’s legacy in youth sports” to visit the site MambaSports Foundation.org.

There has been no word yet on funeral arrangements.

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