Olympics silver medalist PV Sindhu lands Rs 50 cr endorsement deals; richer than Saina and Sania?

September 27, 2016

New Delhi, Sep 27: Badminton player PV Sindhu, who won silver medal at the Rio Olympics, has bagged a Rs 50 crore endorsement deal for three years from various companies, according to a report in The Times of India.

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The report said the deals have been signed with Baseline Ventures, a sports marketing, entertainment and a brand licensing firm that is now managing Sindhu's brand profiling and licensing.

The company's managing director Tuhin Mishra has told the newspaper that the deal Sindhu got will be the best one a non-cricketer sports person can get.

"Even after achieving stupendous success, her humility and the value she brings to women power is remarkable," Mishra has been quoted as saying in the report.

As many as 16 companies had queued up to get Sindhu for their endrosements and finally the company has zeroed in on nine.

What is remarkable about the deal is that she has decided not to endorse brands with a 'negative' influence like cola brands, says the report.

Moreover, despite the valuable deals she is landing, Sindhu has also decided these will not affect her practice and will allocate only limited time for commercials.

Sindhu's endorsement deal win should not come as a surprise for she has shown great grit and strength of character through out her performance at the Olympics.

“She has won an Olympics medal and has shown tremendous grit while getting it,” Harish Bijoor, Chief Executive Officer of brand and business strategy firm Harish Bijoor Consults Inc, had told Firstpost earlier. According to Bijoor, she has what it takes to be a 'great' brand icon.

However, it has to be remembered that earlier Olympic medal winners such as Abhinav Bindra or Rajyavardhan Rathore met with little success when it came to bagging big-bang endorsement deals. Sindhu's deal win has to be seen in this context.

Two non-cricketer sports women, who have managed to get a good amount of endorsement deals, are badminton star Saina Nehwal, bronze medalist in 2012 Olympics, and tennis star Sania Mirza. As per the 2015 Forbes Celeb list, Saina's earnings from endorsements and BWF World Superseries stood at Rs 16.99 crore, while Sania, meanwhile, earned Rs 13.25 crore.

According to the magazine, Saina had inked a Rs 25 crore deal with IOS Sports & Entertainment for two years. It termed Sania as "India's most successful professional woman tennis player". Saina was ranked 39 and Sania 38 in the list.

If the ToI report is to be believed, Sindhu's earnings this year are likely to easily surpass that of both these sports persons, considering she has also received rewards worth about Rs 13 crore (as of 22 August) from various governments and well-wishers.

Indeed a new brand icon is in the making.

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News Network
February 9,2020

Potchefstroom, Feb 9: Defending champions India are overwhelming favourites to win a record fifth U19 World Cup title on Sunday but a tough fight is expected from first-timers Bangladesh in an all-Asian final.

If the India squad for the 2018 edition had the likes of Prithvi Shaw and Shubman Gill, who have expectedly gone on to play for the senior team, the exploits of opener Yashasvi Jaiswal, spinner Ravi Bishnoi and pacer Kartik Tyagi in the current edition have made them overnight stars.

Irrespective of what happens in the final, India have reinforced the fact that they are undisputed leaders at the under-19 level and the cricketing structure the BCCI has developed is working better than any other board in the world.

India, who walloped arch-rivals Pakistan by 10 wickets in the semifinal Tuesday, will be playing their seventh final since 2000 when they lifted the trophy for the first time.

Having said that, success at the U-19 level doesn’t guarantee success at the highest level as not all players have the ability to go on and play for India. Some also lose their way like Unmukt Chand did after leading India to the title in 2012.

His career promised so much back then but now it has come to a stage where he is struggling to make the eleven in Uttarakhand’s Ranji Trophy team, having shifted base from Delhi last year.

Only the exceptionally talented like Shaw and Gill get to realise their dream as the competition is only getting tougher in the ever-improving Indian cricket.

India probably is the only side which fields a fresh squad in every U-19 World Cup edition and since there is no dearth of talent and a proper structure is in place, the talent keeps coming up.

“The fact that we allow a cricketer to play the U-19 World Cup only once is a big reason behind the team’s success. While most teams have cricketers who have played in the previous edition,” India U-19 fielding coach Abhay Sharma said from Potchefstroom.

“It just goes to show that the system under the visionary leadership of Rahul Dravid (NCA head) is flourishing. Credit to BCCI as well that other teams want to follow our structure.”

Heading to the mega event, India colts played about 30-odd games in different part of the world. To get used to the South African conditions, they played a quadrangular series before they played their World Cup opener against Sri Lanka.

In the final, India run into Bangladesh, a team which too has reaped the benefits of meticulous planning since their quarterfinal loss at the 2018 edition.

Though the Priyam Garg-led Indian side got the better of them in the tri-series in England and Asia Cup last year, Bangladesh has always come up with a fight and fielding coach Sharma expects it would be no different Sunday.

They are a very good side. There is a lot of mutual respect. I can tell you that,” he said.

Considering it is their maiden final, it is a bigger game for Bangladesh. If they win, it will be sweet revenge against the sub-continental giants, who have found a way to tame Bangladesh at the senior level in close finals including the 2018 Nidahas Trophy and 2016 World T20.

“We don’t want to take unwanted pressure. India is a very good side. We have to play our ‘A’ game and do well in all three departments. Our fans are very passionate about their cricket. I would want to tell them, keep supporting us,” said Bangladesh skipper Akbar Ali after their semifinal win over New Zealand.

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coastaldigest.com web desk
August 3,2020

The Board of Control for Cricket in India (BCCI) will not end its partnership with Chinese companies. Vivo, the Chinese smartphone maker, is the main sponsor of the new IPL season as well. Apart from Vivo, PayTM and Dream 11 will also be at the helm of the 13th edition of the IPL. The IPL governing council meeting on Sunday decided to retain the old sponsors.

As soon as the IPL GC announced the decision of retaining the sponsors, a huge number of fans took to Twitter to slam the board for the same. #BoycottIPL started trending as the users urged others to boycott the tournament for the Chinese connection.

Earlier, the demand for exclusion of Chinese companies from the IPL was strong in the wake of the India-China border dispute. But the BCCI cannot abruptly end its collaboration with them. Because of the signed contract itself. And in this age of declining economy, it is difficult to find new sponsors quickly.

The current BCCI contract with Vivo is for five years. Vivo has invested Rs 2,199 crore to become the main sponsor of the IPL. The contract was signed in 2017. However, the BCCI’s move is paving the way for new discussions as calls are mounting across the country to boycott Chinese companies.

The BCCI announced other important decisions besides retaining sponsors. The IPL will be held from September 19 to November 10. The Indian government has given permission to the BCCI to hold the IPL in the UAE. With this, all obstacles in the way of organizing the tournament were removed.

The IPL matches will be played at 7.30 pm Indian time (6 pm UAE time). Most matches are about one match a day. There are a total of ten ‘double headers’ (two matches a day) in the tournament. Franchisees are allowed to appoint as many replacements as they want in the new season in view of the new health situation. At the same time, the maximum number of players a franchise can accommodate is 24. The BCCI is also planning to host a women’s IPL tournament.

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News Network
June 22,2020

Zadar (Croatia), Jun 22: Grigor Dimitrov took to Instagram to announce that he has tested positive for coronavirus. The tennis star was one of the players who took part in the Adria Tour with the likes Novak Djokovic, Alexander Zverev and Dominic Thiem among others.

Taking to Instagram, the player wrote: "Hi Everyone-I want to reach out and let my fans and friends know that I tested positive back in Monaco for Covid-19. I want to make sure anyone who has been in contact with me during these past days gets tested and takes the necessary precautions. I am so sorry for any harm I might have caused. I am back home now and recovering. Thanks for your support and please stay safe and healthy."

He also urged those who had come in contact with him over the last few days in Monaco should also get tested for the deadly virus.

Meanwhile, World no.1 Djokovic reached the final of his exhibition tournament in Zadar, Croatia, after easing through the round-robin group stage on the first day. This is the second stage of the Adria Tour with Austrian Dominic Thiem winning the first leg in Belgrade, Serbia.

Djokovic started by saving three set points in his 4-3, 4-1 win over fellow Serb Pedja Krstin. He then beat home favourite Borna Coric 4-1, 4-3 in front of several thousand fans at the Visnjik tennis complex.

The tournament in Zadar is being played on red clay over two days. In the other group, Russian Andrey Rublev is in pole position to advance into the final after wins over 2014 US Open champion Marin Cilic and Serb Danilo Petrovic. He faces German star Alexander Zverev in the final round robin match on Sunday who stayed in contention after beating Cilic 4-3, 0-4, 4-3.

Djokovic''s own inconsequential final group match is against Croatian Dino Serdarusic who replaced Grigor Dimitrov after the Bulgarian pulled out of the tournament with sickness following his opening 4-1, 4-1 loss to Coric.

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