Olympics silver medalist PV Sindhu lands Rs 50 cr endorsement deals; richer than Saina and Sania?

September 27, 2016

New Delhi, Sep 27: Badminton player PV Sindhu, who won silver medal at the Rio Olympics, has bagged a Rs 50 crore endorsement deal for three years from various companies, according to a report in The Times of India.

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The report said the deals have been signed with Baseline Ventures, a sports marketing, entertainment and a brand licensing firm that is now managing Sindhu's brand profiling and licensing.

The company's managing director Tuhin Mishra has told the newspaper that the deal Sindhu got will be the best one a non-cricketer sports person can get.

"Even after achieving stupendous success, her humility and the value she brings to women power is remarkable," Mishra has been quoted as saying in the report.

As many as 16 companies had queued up to get Sindhu for their endrosements and finally the company has zeroed in on nine.

What is remarkable about the deal is that she has decided not to endorse brands with a 'negative' influence like cola brands, says the report.

Moreover, despite the valuable deals she is landing, Sindhu has also decided these will not affect her practice and will allocate only limited time for commercials.

Sindhu's endorsement deal win should not come as a surprise for she has shown great grit and strength of character through out her performance at the Olympics.

“She has won an Olympics medal and has shown tremendous grit while getting it,” Harish Bijoor, Chief Executive Officer of brand and business strategy firm Harish Bijoor Consults Inc, had told Firstpost earlier. According to Bijoor, she has what it takes to be a 'great' brand icon.

However, it has to be remembered that earlier Olympic medal winners such as Abhinav Bindra or Rajyavardhan Rathore met with little success when it came to bagging big-bang endorsement deals. Sindhu's deal win has to be seen in this context.

Two non-cricketer sports women, who have managed to get a good amount of endorsement deals, are badminton star Saina Nehwal, bronze medalist in 2012 Olympics, and tennis star Sania Mirza. As per the 2015 Forbes Celeb list, Saina's earnings from endorsements and BWF World Superseries stood at Rs 16.99 crore, while Sania, meanwhile, earned Rs 13.25 crore.

According to the magazine, Saina had inked a Rs 25 crore deal with IOS Sports & Entertainment for two years. It termed Sania as "India's most successful professional woman tennis player". Saina was ranked 39 and Sania 38 in the list.

If the ToI report is to be believed, Sindhu's earnings this year are likely to easily surpass that of both these sports persons, considering she has also received rewards worth about Rs 13 crore (as of 22 August) from various governments and well-wishers.

Indeed a new brand icon is in the making.

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News Network
March 2,2020

Christchurch, Mar 2: India captain Virat Kohli on Monday said the under-fire Rishabh Pant has got a "lot of chances" but the team is not looking to try someone else in the youngster's place just yet as one player can't be singled out in a collective failure.

Pant has been under the scanner for the past one year because of his inconsistent run. His tally of 60 runs across four innings in the 0-2 Test series loss to New Zealand, which concluded here on Monday, has only amplified the debate whether it was prudent to leave out a keeper of Wriddhiman Saha's calibre and back Pant.

"...we have given him (Pant) a lot of chances in the home season as well starting from Australia. Then he was not playing for a bit. In turn he really worked hard on himself," Kohli came to Pant's defence after the series here.

"You need to figure out when is the right time to give someone else a chance. If you push people too early, they can lose confidence," he added.

"...collectively, we didn't perform. I don't believe in singling him out. We take the hit together as a group whether it's the batting group or as a team."

When asked if he believes Pant has taken his place in the side for granted, Kohli made it clear that the culture of this team doesn't encourage anyone to think along those lines.

"I don't see anyone taking his place for granted in this team. That's the culture we have set. People are told to take responsibilities and work hard. Whether it happens or not is a different thing. Then you can have a conversation with the players," he said.

"But no one has come here thinking I am going to play every game or I am indispensable," he added in no uncertain terms.

Kohli, just like head coach Ravi Shastri, made it clear that Pant can make a difference in overseas conditions and he won't like to deviate during future tours.

"The time that he didn't play, he really worked hard on his game. So we thought this is the right time because of his game and the way he plays because he can make a difference lower down the order.

"That was our planning behind it. We can't really fluctuate when it comes to what we planned," he added.

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Agencies
February 5,2020

Hamilton, Feb 5: Ross Taylor and Tom Latham played knocks of 109 and 69, respectively, as New Zealand defeated India by four wickets in the first ODI of the three-match series here at the Seddon Park on Wednesday.

Chasing 348, New Zealand got off to a steady start as openers Martin Guptill and Henry Nicholls put on 85 runs for the first wicket, however, India finally got the breakthrough in the 16th over as Shardul Thakur dismissed Guptill (32).

Tom Blundell and Nicholls then put on 24 runs for the second wicket, but their vigil came to an end in the 20th over as Kuldeep Yadav had Blundell (9) stumped at the hands of wicket-keeper KL Rahul, reducing Kiwis to 109/2.

Nicholls then retrieved the innings for the hosts as he found support in Ross Taylor. The duo mixed caution with aggression to stitch together a partnership of 62 runs. But with their back against the wall, skipper Kohli lifted the side up as he ran out Nicholls (78) in the 29th over, reducing New Zealand to 171/3.

Skipper Tom Latham, came out to bat next, and he increased the tempo of the Kiwi innings. He took a special liking to Kuldeep and kept on sweeping him to pick easy boundaries on the legside.

Taylor and Latham put on a stand of 138 runs to take Kiwis closer to victory. But with 39 runs away from the target, Kuldeep dismissed Latham (69) to revive India's hopes of making a comeback.

Mohammed Shami removed Jimmy Neesham (9) in the 46th over while Colin de Grandhomme (1) was sent packing via a run-out to send cat among the pigeons in the Kiwi camp. In the end, Mitchell Santner and Taylor took the hosts over the line by four wickets and with 11 balls to spare.

Earlier, Shreyas Iyer and KL Rahul's knocks of 103 and 88, respectively, helped India post 347/4 in the allotted twenty overs.

After being put in to bat, India got off to a quickfire start as openers Prithvi Shaw and Mayank Agarwal put on 50 runs. Colin de Grandhomme finally provided the breakthrough to the Kiwis as he sent Shaw (20) back to the pavilion in the eighth over.

Agarwal (32) was also dismissed soon after by Tim Southee and the Men in Blue were reduced to 54/2 in the ninth over.

Skipper Virat Kohli and Shreyas Iyer then retrieved the innings for the visitors as the duo put on 102 runs for the third wicket. Kohli brought up his 58th half-century in the 28th over.

Ish Sodhi got the crucial breakthrough of Kohli (51) in the 29th over as he clean bowled him to reduce India to 156/3. However, Iyer continued to march on and brought up his maiden ODI century in the 43rd over.

KL Rahul, who came in to bat at number five provided the much-needed impetus to the innings. He along with Iyer put on a stand of 136 runs for the fourth wicket.

Iyer (103) was finally sent back to the pavilion by Southee in the 46th over, reducing India to 292/4.

In the final overs, Rahul and Kedar Jadhav hammered the Kiwi players to take India's score past the 340-run mark. Jadhav remained unbeaten on 26.

Brief Scores: New Zealand 348/6 (Ross Taylor 109*, Henry Nicholls 78, Kuldeep Yadav 2-84) defeat India 347/4 (Shreyas Iyer 103, KL Rahul 88*, Tim Southee 2-85) by four wickets.

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News Network
June 9,2020

Bengaluru, Jun 9: Former India skipper Rahul Dravid has said that Virat Kohli understands that the real respect for him as a cricketer will come through success in the longest format of the game.

Dravid, popularly known as 'The Wall', also said that Test batsmanship has become exciting to watch now as batters play aggressive shots more often.

"I actually believe Test batsmanship has become more exciting than before, the aggressive element of Test batsmanship is going forward, players are playing shots and it is good to see, a good thing for India is Virat Kohli really values Test cricket, he understands that the real respect for him as a cricketer will come from his success in Test cricket," Dravid told Sanjay Manjrekar in a videocast hosted by ESPNCricinfo.

He also said that defensive batting in cricket is not irrelevant, but added that players can have successful careers without having a good defensive technique.

"I don't think it is becoming irrelevant, maybe the value of defensive batting is not the same as it was a generation ago, it can never become irrelevant, I think you still need to defend your wicket if you want to score suns, I feel now you can survive without a good defensive technique in cricket," Dravid said.

"Today, you do not need to have a good Test career to have a successful career, look at the best players in the world today, a lot of them have a good defensive technique and they can play out difficult periods of the game," he added.

The 47-year-old Dravid also said that all young players want to represent their country in all three formats during their initial days, but eventually, they become realistic as time passes by.

"I would say in my interaction with the younger players, everyone's hero is someone who has succeeded in all formats of the game. I think all players start off wanting to play all formats, but then guys get a little realistic about their careers, superstars of the game will still want to play to all formats of the game," Dravid said.

Dravid is the only player in the history of cricket to be involved in two 300-plus ODI partnerships.

He played 164 Tests, 344 ODIs and one T20I for India. Dravid had announced his retirement from international cricket in March 2012.

He finished his career with 48 international centuries.

He has also coached the Indian junior sides (India U-19 and India A) and he is now the head of the National Cricket Academy (NCA).

Dravid has also led the side during his playing days and under his leadership, the side had managed to register their first Test series win in England.

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