Olympics silver medalist PV Sindhu lands Rs 50 cr endorsement deals; richer than Saina and Sania?

September 27, 2016

New Delhi, Sep 27: Badminton player PV Sindhu, who won silver medal at the Rio Olympics, has bagged a Rs 50 crore endorsement deal for three years from various companies, according to a report in The Times of India.

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The report said the deals have been signed with Baseline Ventures, a sports marketing, entertainment and a brand licensing firm that is now managing Sindhu's brand profiling and licensing.

The company's managing director Tuhin Mishra has told the newspaper that the deal Sindhu got will be the best one a non-cricketer sports person can get.

"Even after achieving stupendous success, her humility and the value she brings to women power is remarkable," Mishra has been quoted as saying in the report.

As many as 16 companies had queued up to get Sindhu for their endrosements and finally the company has zeroed in on nine.

What is remarkable about the deal is that she has decided not to endorse brands with a 'negative' influence like cola brands, says the report.

Moreover, despite the valuable deals she is landing, Sindhu has also decided these will not affect her practice and will allocate only limited time for commercials.

Sindhu's endorsement deal win should not come as a surprise for she has shown great grit and strength of character through out her performance at the Olympics.

“She has won an Olympics medal and has shown tremendous grit while getting it,” Harish Bijoor, Chief Executive Officer of brand and business strategy firm Harish Bijoor Consults Inc, had told Firstpost earlier. According to Bijoor, she has what it takes to be a 'great' brand icon.

However, it has to be remembered that earlier Olympic medal winners such as Abhinav Bindra or Rajyavardhan Rathore met with little success when it came to bagging big-bang endorsement deals. Sindhu's deal win has to be seen in this context.

Two non-cricketer sports women, who have managed to get a good amount of endorsement deals, are badminton star Saina Nehwal, bronze medalist in 2012 Olympics, and tennis star Sania Mirza. As per the 2015 Forbes Celeb list, Saina's earnings from endorsements and BWF World Superseries stood at Rs 16.99 crore, while Sania, meanwhile, earned Rs 13.25 crore.

According to the magazine, Saina had inked a Rs 25 crore deal with IOS Sports & Entertainment for two years. It termed Sania as "India's most successful professional woman tennis player". Saina was ranked 39 and Sania 38 in the list.

If the ToI report is to be believed, Sindhu's earnings this year are likely to easily surpass that of both these sports persons, considering she has also received rewards worth about Rs 13 crore (as of 22 August) from various governments and well-wishers.

Indeed a new brand icon is in the making.

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News Network
June 6,2020

Mumbai, Jun 6: Reminiscing about his 'special knock' of 208 runs from 153 balls, Indian cricketer Rohit Sharma revealed why his wife Ritika had got emotional after he smashed his third double century in ODIs.

Rohit narrated the incident during his appearance in Episode 2 of the 'Open nets with Mayank'.

The batsman, who was accompanied by Shikhar Dhawan and Mayank on the show, said his wife thought that he had twisted his hand while diving for the 196th run during the innings.

"As you can see my wife got emotional there, this day was special as it was my anniversary. Probably the best gift I could give it to her while I am on the field, it was quite emotional though," said Rohit during the candid chat.

"When I came from the ground, I just asked her why did you (Ritika) cry? So she told me that she thought I (Rohit) twisted my hand when I dived for my 196th run and that was a little worrying factor for her, she got little emotional of because of that I guess," Rohit added.

In the match, the 32-year-old scored 208 runs with 13 fours and 12 sixes against Sri Lanka at Punjab Cricket Association IS Bindra Stadium in Mohali.

This enabled India to post a score of 392/4 in the allotted fifty overs.

India then went on to win the match by 141 runs.

"To be honest I was going pretty slow, I never thought I will get to a double hundred but once you cross 125, I feel it gets easier for you because bowlers are under pressure. Unless you make a mistake I don't think you can get out," said Rohit.

Rohit has scored two double hundreds against Sri Lanka and one against Australia in ODIs. The right-handed batsman is the only cricketer to make three double hundreds in ODI history.

Rohit, Shikhar, and Mayank would have been in action for Mumbai Indians, Delhi Capitals, and Kings XI Punjab respectively, had the Indian Premier League (IPL) commenced from March 29. However, the tournament was suspended indefinitely due to the coronavirus pandemic.

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Agencies
August 5,2020

New Delhi, Aug 5: "Want to know what makes him tick," said Australian pacer Kane Richardson will talking about playing alongside Royal Challengers Bangalore (RCB) skipper Virat Kohli in the Indian Premier League (IPL) 2020.

The IPL 2020 will be played in the UAE from September 19-November 10 and the tournament will run for 53 days.

In the players' auction which was conducted in December 2019, RCB managed to bag key players like Richardson, Chris Morris, Aaron Finch, Dale Steyn, Joshua Philippe, and Isuru Udana.

In an interaction with news agency, Richardson talked about playing alongside Kohli and the learning curve which is in store for him by being in the same squad as Proteas great Dale Steyn.
"Huge. These guys (Virat, AB de Villiers) are the absolute legends of the game. Anything I can learn from them will be a bonus, that's for sure.

I am really looking forward to playing with Virat, there are few more competitive players in the world. I am really looking forward to seeing what makes him tick," Richardson said.

The 29-year-old pacer also said that he would want to learn from Steyn as to how to be consistent in all formats of the game over a long period of time.

"There are loads I can learn from Dale. He has been amongst the best at the highest level for so long. His control and ability to swing the ball without losing his pace is really impressive. 

I look forward to getting in his ear about how he performs so consistently over a long period, in all forms," said Richardson who has 39 ODI wickets to his credit.

Richardson has so far played 14 games in his IPL career so far and has picked up 18 wickets. The bowler played for Pune Warriors India in 2013, Rajasthan Royals in 2014, and RCB in 2016.

For this year's IPL, RCB has also bagged Australia's limited-overs skipper Aaron Finch, and Richardson thinks having a familiar face in the camp would help him to settle better in the franchise.

"Finchey is an awesome player and a fantastic leader. I am sure it will help to have two Aussies in the side along with Josh who is playing his first tournament after a massive summer in the BBL. We are all professionals, I'm sure it won't take long for us to gel as a side," Richardson said.

However, before the IPL starts, Australia is expected to tour England for a limited-overs series, comprising of three ODIs and as many T20Is.

The side was last seen in action in March this year as they played one ODI against New Zealand in Sydney. After the first match, the remaining two ODIs were postponed due to the coronavirus pandemic.

Talking about the series against England, Kane replied: "We will be fresh, that's one thing, while the England players have been in a bubble for some time now. As long as we get enough practice in before and possibly some centre wicket it should not be an issue."

"They are World Cup holders and the number one ranked side for a very good reason. It will be a tough series also given they will have played a fair bit of cricket together by then. We know we need to work hard on our one-day game which will be a priority over the next period," he added.

The pacer also talked about how the lockdown was like for him, and Richardson feels that everyone would come back strong as a result of this break.

"The break from playing has been refreshing, to be honest. We have come back strong and are well into pre-season training with our states. As a bowler, our loads are not at their peak but we are working towards getting ready for a tour of the UK in a few weeks," Richardson said.

The Australian quick has so far played 25 ODIs and 18 T20Is, managing to take 39 and 19 wickets respectively.

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News Network
July 24,2020

Dubai, Jul 24: The eagerly-awaited Indian Premier League will start on September 19 in the United Arab Emirates (UAE) with the final slated on November 8, IPL Chairman Brijesh Patel told PTI on Friday.

While the event's Governing Council will meet next week to chalk out the final details and approve the schedule, it is understood that the BCCI has informally intimated the franchises about the plan.

"The GC will meet shortly but we have finalised the schedule. It will run from September 19 to November 8. We expect the government approval to come through. It is a full 51-day IPL," Patel confirmed the development after PTI reported the dates on Thursday.

The IPL has been made possible by the ICC's decision to postpone the October-November T20 World Cup in Australia owing to the COVID-19 pandemic due to which the host country expressed its inability to conduct the event.

Patel said that the Standard Operating Procedure to combat the COVID-19 threat is being prepared and the BCCI will formally write to the Emirates Cricket Board.

"We are making the SOP and it will be ready in a few days. To allow crowd or not depends on the UAE government. Anyway social distancing has to be maintained. We have left it for their government to decide on that. Will also be writing to the UAE board formally," Patel said.

There are three grounds available in the UAE -- Dubai International Stadium, Sheikh Zayed Stadium (Abu Dhabi) and the Sharjah ground.

It is learnt that the BCCI will be renting the grounds of the ICC Academy for training of the teams.

The ICC Academy has two full-sized cricket grounds along with 38 turf pitches, 6 indoor pitches, a 5700 square foot outdoor conditioning area along with physiotherapy and medicine centre.

As per the current health protocol in Dubai, there is no need to be in quarantine if people are carrying a negative COVID-19 test report, but if they are not, they will have to undergo a test.

While there was speculation that the IPL will start from September 26, the BCCI decided to advance it by a week in order to ensure that the Indian team's tour of Australia is not jeopardised.

"The Indian team will have a mandatory quarantine of 14 days as per the Australian government rules. A delay would have sent the plans haywire," a BCCI official said on conditions of anonymity.

"The best part is that 51 days is not at all a curtailed period and broadcasters will be happy with full seven-week window," he added.

While the original schedule had five double-headers, Patel said the new one will feature around 12 double-headers which means two matches each on both Saturdays and Sundays.

The Indians are set to play a four-match Test series against Australia starting December 3 in Brisbane after the IPL.

It is expected that with each and every team needing at least a month's time to train, the IPL franchises will be leaving base by August 20 which gives them exactly four weeks time to prepare.

The cash-rich event was originally scheduled to start at the end of March but the COVID-19 pandemic and the travel restrictions that were put in place to contain the virus, led to an indefinite postponement.

However, BCCI President Sourav Ganguly had always maintained that the event will be held some time this year.

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