Olympics silver medalist PV Sindhu lands Rs 50 cr endorsement deals; richer than Saina and Sania?

September 27, 2016

New Delhi, Sep 27: Badminton player PV Sindhu, who won silver medal at the Rio Olympics, has bagged a Rs 50 crore endorsement deal for three years from various companies, according to a report in The Times of India.

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The report said the deals have been signed with Baseline Ventures, a sports marketing, entertainment and a brand licensing firm that is now managing Sindhu's brand profiling and licensing.

The company's managing director Tuhin Mishra has told the newspaper that the deal Sindhu got will be the best one a non-cricketer sports person can get.

"Even after achieving stupendous success, her humility and the value she brings to women power is remarkable," Mishra has been quoted as saying in the report.

As many as 16 companies had queued up to get Sindhu for their endrosements and finally the company has zeroed in on nine.

What is remarkable about the deal is that she has decided not to endorse brands with a 'negative' influence like cola brands, says the report.

Moreover, despite the valuable deals she is landing, Sindhu has also decided these will not affect her practice and will allocate only limited time for commercials.

Sindhu's endorsement deal win should not come as a surprise for she has shown great grit and strength of character through out her performance at the Olympics.

“She has won an Olympics medal and has shown tremendous grit while getting it,” Harish Bijoor, Chief Executive Officer of brand and business strategy firm Harish Bijoor Consults Inc, had told Firstpost earlier. According to Bijoor, she has what it takes to be a 'great' brand icon.

However, it has to be remembered that earlier Olympic medal winners such as Abhinav Bindra or Rajyavardhan Rathore met with little success when it came to bagging big-bang endorsement deals. Sindhu's deal win has to be seen in this context.

Two non-cricketer sports women, who have managed to get a good amount of endorsement deals, are badminton star Saina Nehwal, bronze medalist in 2012 Olympics, and tennis star Sania Mirza. As per the 2015 Forbes Celeb list, Saina's earnings from endorsements and BWF World Superseries stood at Rs 16.99 crore, while Sania, meanwhile, earned Rs 13.25 crore.

According to the magazine, Saina had inked a Rs 25 crore deal with IOS Sports & Entertainment for two years. It termed Sania as "India's most successful professional woman tennis player". Saina was ranked 39 and Sania 38 in the list.

If the ToI report is to be believed, Sindhu's earnings this year are likely to easily surpass that of both these sports persons, considering she has also received rewards worth about Rs 13 crore (as of 22 August) from various governments and well-wishers.

Indeed a new brand icon is in the making.

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Agencies
March 15,2020

Chennai, Mar 15: Wicket-keeper batsman MS Dhoni has left the Chennai Super Kings (CSK) training camp following the postponement of the Indian Premier League (IPL) amidst the coronavirus scare.

The former India skipper had joined the CSK's camp earlier this month in order to practice for the upcoming IPL season.

CSK's official handle tweeted a video of Dhoni and captioned the post as: "It has become your home sir!" Keep whistling, as #Thala Dhoni bids a short adieu to #AnbuDen".

Thirty-eight-year-old Dhoni has been currently enjoying some time away from the game. He last played competitive cricket during the 2019 World Cup.

Dhoni had to face criticism for his slow batting approach during India's matches in the tournament.

Earlier this year, Dhoni did not find a place for himself in the BCCI's centrally contracted players list.

BCCI had released the list of central contract list of players for the period from October 2019 to September 2020.

On Friday, BCCI decided to postpone the IPL until April 15 as a precautionary measure against the coronavirus pandemic.

On Saturday, all the IPL franchises met in Mumbai to discuss as to how to go on with the tournament in the future.

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News Network
May 24,2020

Melbourne, May 24: Former Australia captain Mark Taylor does not foresee the T20 World Cup scheduled in October-November going ahead and wants the ICC to take a decision during its Board meeting this week.

Taylor also feels that if IPL takes place during the window the T20 World Cup was to be held, the Australian players are likely to be cleared by their Board to take part in the cash-rich league in India.

The ICC Board meets on May 28 to discuss a host of issues related to COVID-19 pandemic, including a revamped schedule and the fate of the men's T20 World Cup in Australia.

For latest updates and live news on coronavirus, click here

"My feeling is the World T20 won't go ahead in Australia in October as planned. Is it going to be viable to have a world tournament in October or November? The answer to that is probably no," Taylor, also a former Cricket Australia (CA) director, was quoted as saying by 'Nine Network'.

"It would probably be good (if a decision is made this week). Because then everyone can start planning and we can stop sitting here and saying 'well ifs, buts or maybes'."

CA chief executive Kevin Roberts has said that a call on the fate of the T20 World Cup, scheduled to be held from October 18 to November 15, may potentially not come until August.

Read: Coronavirus India update: State-wise total number of confirmed cases, deaths

But players and administrators around the world are keen for some certainty and many have predicted that the 16-team event will soon be postponed.

There are reports that the BCCI is eyeing the October window for the IPL though officially it maintained, that it will not consider new dates of the cash-rich league until the T20 World Cup's fate is decided.

Taylor said the CA wants to keep BCCI happy so the Australia players are likely to be cleared for the IPL if it happens in October.

Pat Cummins, who was bought for a record amount of Rs 15.50 crore in last year's IPL auction, is among the Australians keen to take part in this year's competition.

"The Cricket Australia board will want to keep India happy. So they may want to let the players go to India if the IPL goes ahead," Taylor said.

"Because they want India to come here this summer and play, which will be our biggest summer in terms of dollars. That's the sort of discussion going on. No doubt."

Virat Kohli's team is scheduled to arrive in Australia for a Test tour starting November, which will go along way in addressing CA's financial woes triggered by teh COVID-19 pandemic.

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News Network
March 5,2020

Mar 5: India reached a maiden women's Twenty20 World Cup final Thursday after their last four clash against England was washed out, sparking calls for the International Cricket Council to include reserve days in future events.

Harmanpreet Kaur's unbeaten side were due to face the 2009 champions at the Sydney Cricket Ground, but the rain began pouring early in the day with barely any let-up.

With a minimum 10 overs per side needed for a result and no break in the weather, the umpires called it off without a ball being bowled.

Normally, five overs per side are needed to constitute a Twenty20 match, but the rules are different for ICC tournaments.

Four-time champions Australia are scheduled to take on South Africa later in the second semi-final, with that match also under threat.

With no reserve day, the highest-ranked teams from the two groups move into the final if play is not possible

That would pit India against South Africa at the Melbourne Cricket Ground on Sunday, where organisers are hoping to attract 90,000 plus fans, denying Australia a chance to defend their crown.

A reserve day is allowed for the final and the lack of one for the semis has been criticised by some players, with England captain Heather Knight among those calling for change.

"If both semi-finals are lost it would be a sad time for the tournament," she told reporters ahead of the match. "It's obviously going to be a shame if it does happen and I'm sure there will be a lot of pressure on the ICC to change that."

Cricket Australia chief Kevin Roberts said he sought clarification from the ICC about adding a reserve day with the Sydney weather looking ominous, but the request was denied.

"We've asked the question and it's not part of the playing conditions and we respect that," he told Melbourne's SEN radio.

"It gives you cause to reflect and think about how you might improve things in the future, but going into a tournament with a given set of playing conditions and rules, I don't think it's time to tinker with the rules."

It is not the way India would have wanted to make the final, but they are deserving of being there having gone through the group phase as the only unbeaten team.

After opening their campaign by upsetting Australia, they beat Bangladesh, New Zealand and then Sri Lanka.

While the entire team played well, teenage batting prodigy Shafali Verma excelled, which saw her elevated to the top of the ICC T20 batting rankings this week aged just 16.

She is only the second Indian after Mithali Raj to reach number one, pushing New Zealand veteran Suzie Bates down to second.

Ranked four in the world, India had made three semi-finals before this year and lost every time, including against England at the last World Cup.

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