Olympics silver medalist PV Sindhu lands Rs 50 cr endorsement deals; richer than Saina and Sania?

September 27, 2016

New Delhi, Sep 27: Badminton player PV Sindhu, who won silver medal at the Rio Olympics, has bagged a Rs 50 crore endorsement deal for three years from various companies, according to a report in The Times of India.

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The report said the deals have been signed with Baseline Ventures, a sports marketing, entertainment and a brand licensing firm that is now managing Sindhu's brand profiling and licensing.

The company's managing director Tuhin Mishra has told the newspaper that the deal Sindhu got will be the best one a non-cricketer sports person can get.

"Even after achieving stupendous success, her humility and the value she brings to women power is remarkable," Mishra has been quoted as saying in the report.

As many as 16 companies had queued up to get Sindhu for their endrosements and finally the company has zeroed in on nine.

What is remarkable about the deal is that she has decided not to endorse brands with a 'negative' influence like cola brands, says the report.

Moreover, despite the valuable deals she is landing, Sindhu has also decided these will not affect her practice and will allocate only limited time for commercials.

Sindhu's endorsement deal win should not come as a surprise for she has shown great grit and strength of character through out her performance at the Olympics.

“She has won an Olympics medal and has shown tremendous grit while getting it,” Harish Bijoor, Chief Executive Officer of brand and business strategy firm Harish Bijoor Consults Inc, had told Firstpost earlier. According to Bijoor, she has what it takes to be a 'great' brand icon.

However, it has to be remembered that earlier Olympic medal winners such as Abhinav Bindra or Rajyavardhan Rathore met with little success when it came to bagging big-bang endorsement deals. Sindhu's deal win has to be seen in this context.

Two non-cricketer sports women, who have managed to get a good amount of endorsement deals, are badminton star Saina Nehwal, bronze medalist in 2012 Olympics, and tennis star Sania Mirza. As per the 2015 Forbes Celeb list, Saina's earnings from endorsements and BWF World Superseries stood at Rs 16.99 crore, while Sania, meanwhile, earned Rs 13.25 crore.

According to the magazine, Saina had inked a Rs 25 crore deal with IOS Sports & Entertainment for two years. It termed Sania as "India's most successful professional woman tennis player". Saina was ranked 39 and Sania 38 in the list.

If the ToI report is to be believed, Sindhu's earnings this year are likely to easily surpass that of both these sports persons, considering she has also received rewards worth about Rs 13 crore (as of 22 August) from various governments and well-wishers.

Indeed a new brand icon is in the making.

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News Network
February 12,2020

Mount Maunganui, Feb 12: India captain Virat Kohli on Tuesday berated his bowlers for their mediocre performance as he tried to explain the team's first ODI series whitewash in over three decades, saying that the visitors lacked composure all through.

The five-wicket defeat here meant that India lost the series 0-3 to an injury-plagued New Zealand that had been deflated by a 0-5 whitewash of its own in the T20 format just last week. It was India's first whitewash in 31 years in an ODI series in which all matches have been played.

"The games were not as bad as the scoreline suggests. It boils down to those chances that we didn't grab. I don't think it was not enough to win games in international cricket," Kohli said in the post-match presentation.

"With the ball, we were not able to make breakthroughs, we were not at all good on the field. We haven't played so badly but when you don't grab those chances, you don't deserve to win," he added.

"Batsmen coming back from tough situations was a positive sign for us, but the way we fielded and bowled, the composure wasn't enough to win games," he asserted.

The ineffectiveness of Indian bowlers can be gauged from the fact that the team's pace spearhead Jasprit Bumrah finished the series without a wicket and the attack couldn't dismiss the complete rival line-up even once.

Kohli lauded New Zealand for bouncing back after the T20 hammering.

"New Zealand played with lot more intensity. We didn't deserve to win because we did not show enough composure," he said.

The batting mainstay is looking forward to the Test series, which begins on February 21, to make amends for the disappointment.

"I think because of the Test Championship, every match has that more importance. We have a really balanced Test team and we feel we can win the series here, but we need to step on to the park with the right kind of mindset," he said.

His opposite number Kane Williamson, who missed the first two games due to injury, was lavish in his praise for the home team's grit.

"An outstanding performance, very clinical. India put us under pressure, but the way the guys fought back with the ball and kept them to a par total. The cricket in the second half was outstanding to see," he said referring to the side's effortless chase of a 297-run target.

"We know how good they (India) are at all formats but for us the clarity about the roles the guys had was the most important thing. Outstanding effort against a brilliant India side," he added.

Player of the Match Henry Nicholls, who scored 80 on Tuesday, said his team benefitted from good batting starts during the series.

"To come back and win 3-0 after the T20Is is nice. The way (Martin) Guptill played today allowed us to get ahead. We got a 100-run stand, but we were fortunate enough to get good starts this series," he said.

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Agencies
June 8,2020

New Delhi, Jun 8: Indian pacer S Sreesanth has slammed England all-rounder Ben Stokes for questioning MS Dhoni's intent during a World Cup match, saying that the former captain will end Stokes' career.

Stokes in his book titled 'On Fire' had questioned Dhoni's intent during India's 31-run defeat at the hands of England in the premier tournament last year.

"For Ben Stokes, I will only say that you should pray that Dhoni does not play against you in the future. Dhoni does not forget things easily," Sreesanth said during a Live session on Helo.

"I wish Stokes all the best for whenever he faces Dhoni again, be it IPL or an England vs India match. You must be earning in millions now, Dhoni Bhai will end your career. Dhoni will strike the ball everywhere and he (Stokes) can never dismiss Dhoni. Before he (Stokes) opens his mouth, he should make sure to wear a helmet," he added.

Former West Indies pacer Michael Holding had also come out in support of Dhoni and said that the wicket-keeper batsman wanted to win the match against England.

"Well, people will write anything in books these days, because people are a lot more free with their opinions and when they are writing books, they need to be making headlines at times," Holding had said on his official YouTube channel.

"...It was not the game that India had to win, but I don't think anyone can say that was a team tactic to lose the game. I watched that game and it appeared to me as if India weren't putting up their 100 percent, but I realised it was not the case when the expression on MS Dhoni's face told me that he desperately wanted to win, so I do not think it was a team decision to not try to win," he had added.

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News Network
January 12,2020

New Delhi, Jan 12: Flamboyant India all-rounder Hardik Pandya was on Saturday pulled out of the India A team's tour of New Zealand after he failed mandatory fitness tests in Mumbai.

The selectors had picked him in the squad without testing him in the Ranji games.

Tamil Nadu captain Vijay Shankar has been drafted into the India A team and he has already boarded the flight to New Zealand where they will play two 50-over warm-up games, three List A games and two four-day 'Tests' against the home A team.

It has been learnt that Pandya failed a couple of mandatory fitness tests and his scores were well below the permissible range suggesting that he is far from being fit for international cricket. In this situation, pulling him out of the India A squad was expected.

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