Olympics silver medalist PV Sindhu lands Rs 50 cr endorsement deals; richer than Saina and Sania?

September 27, 2016

New Delhi, Sep 27: Badminton player PV Sindhu, who won silver medal at the Rio Olympics, has bagged a Rs 50 crore endorsement deal for three years from various companies, according to a report in The Times of India.

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The report said the deals have been signed with Baseline Ventures, a sports marketing, entertainment and a brand licensing firm that is now managing Sindhu's brand profiling and licensing.

The company's managing director Tuhin Mishra has told the newspaper that the deal Sindhu got will be the best one a non-cricketer sports person can get.

"Even after achieving stupendous success, her humility and the value she brings to women power is remarkable," Mishra has been quoted as saying in the report.

As many as 16 companies had queued up to get Sindhu for their endrosements and finally the company has zeroed in on nine.

What is remarkable about the deal is that she has decided not to endorse brands with a 'negative' influence like cola brands, says the report.

Moreover, despite the valuable deals she is landing, Sindhu has also decided these will not affect her practice and will allocate only limited time for commercials.

Sindhu's endorsement deal win should not come as a surprise for she has shown great grit and strength of character through out her performance at the Olympics.

“She has won an Olympics medal and has shown tremendous grit while getting it,” Harish Bijoor, Chief Executive Officer of brand and business strategy firm Harish Bijoor Consults Inc, had told Firstpost earlier. According to Bijoor, she has what it takes to be a 'great' brand icon.

However, it has to be remembered that earlier Olympic medal winners such as Abhinav Bindra or Rajyavardhan Rathore met with little success when it came to bagging big-bang endorsement deals. Sindhu's deal win has to be seen in this context.

Two non-cricketer sports women, who have managed to get a good amount of endorsement deals, are badminton star Saina Nehwal, bronze medalist in 2012 Olympics, and tennis star Sania Mirza. As per the 2015 Forbes Celeb list, Saina's earnings from endorsements and BWF World Superseries stood at Rs 16.99 crore, while Sania, meanwhile, earned Rs 13.25 crore.

According to the magazine, Saina had inked a Rs 25 crore deal with IOS Sports & Entertainment for two years. It termed Sania as "India's most successful professional woman tennis player". Saina was ranked 39 and Sania 38 in the list.

If the ToI report is to be believed, Sindhu's earnings this year are likely to easily surpass that of both these sports persons, considering she has also received rewards worth about Rs 13 crore (as of 22 August) from various governments and well-wishers.

Indeed a new brand icon is in the making.

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News Network
February 11,2020

Melbourne, Feb 11: Opener David Warner received Allan Border Medal, while all-rounder Ellyse Perry bagged Belinda Clarke medal in the 2020 Australian Cricket Awards on Monday.

Warner secured his third (2016, 2017, 2019) Allan Border Medal and Perry a trio of Belinda Clarke Awards (2016, 2018, 2019) as voted by their peers, umpires and the media across all forms and every game of international cricket in 2019.

Warner dominated the ICC World Cup with 647 runs including a highest score of 166 at an average of 71.88, including three centuries. He then rebounded from a challenging Ashes series to dominate at home in the T20I series against Sri Lanka and Pakistan, the Test series against Pakistan - which included his memorable innings of 335 not out in Adelaide - and the Test series against New Zealand.

Warner (194) outpolled Ashes hero Steve Smith by a single vote for the Allan Border Medal with paceman Pat Cummins, the ICC International Cricketer of the Year, third in the polling with 185 votes.

Perry enjoyed an incredible year with both bat and ball, starting with dominant Ashes performances which included an innings of 116 in the Test in Taunton and 11 wickets in the three ODIs.

Her figures of 7-22 at Canterbury were the best ODI figures by an Australian woman's player. She backed that up against the West Indies by taking 3-17 in the opening ODI and then scoring 112 not out in Antigua before finishing the year with a solid series against Sri Lanka at home. Perry (161) was a comfortable winner of her third Belinda Clarke Award from Alyssa Healy (153) and Jess Jonassen (87) taking second and third place respectively in the voting.

Breakout batsman Marnus Labuschagne's superlative Test summer and Ashes series secured him the Male Test Player of the Year. Having replaced Steve Smith as a concussion substitute in the Lord's Test, Labuschagne went on to make 353 runs at 50.42 in the Ashes.

His outstanding form continued at home with a first-up 185 against Pakistan at the Gabba and a Test high 215 against New Zealand in Sydney. He scored 347 runs at an average of 173.5 against Pakistan and 549 runs at 91.5 against New Zealand. Limited overs captain Aaron Finch (38) capped a stellar year by being voted the Men's One-Day International Player of the Year ahead of Usman Khawaja (33) and Warner (24).

Finch's year included a massive series against Pakistan in the UAE with 451 runs at 112.75, including knocks of 116, 153 not out and 90. He then dominated the World Cup with 507 runs at 50.7, including 153 against Sri Lanka and 100 against England at Lords. Warner (19) continued his magical year in the T20I game to become the Men's T20 International Player of the Year from Glenn Maxwell (16). Kane Richardson and Steve Smith (8) tied for third.

Alyssa Healy claimed top honours as the women's One-Day International Player of the Year with 39 votes ahead of Perry (33) and Jonassen (19). Healy scored a double by also claiming the women's T20 Player of the Year with 18 votes, ahead of Jonassen and Meg Lanning who were tied on 15. It was the second consecutive year that Healy has won the women's ODI and T20 Awards.

West Australian veteran Shaun Marsh was voted Men's Domestic Player of the Year with 1322 runs at 52.88 in all forms of the game, including the highest score of 214, while breakout paceman Wes Agar was named the Bradman Young Cricketer for his 41 wickets at 22.62 in the year.

Molly Strano and Tayla Vlaeminck took the prized Women's Domestic Player of the Year and Betty Wilson Young Cricketer of the Year awards respectively.

Strano took 28 wickets in 22 games while Vlaeminck's 19 wickets for the year reinforced her enormous potential.

Former Hobart Hurricane Corrine Hall was named Community Champion for her work as an Ambassador of the Kindness Factory, grassroots cricket, and upcoming book Victress, which features 35 iconic female athletes and their stories. Each portrait is accompanied by the athlete's story, with a particular focus on how kindness impacted their journey.

The awards for international cricket are based on votes from players, umpires and the media on a 3-2-1 basis from each match. For the domestic awards, the votes are collected from all players.

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News Network
March 7,2020

Melbourne, Mar 7: Ahead of the Women's T20 World Cup against Australia, India spinner Poonam Yadav said that skipper Harmanpreet Kaur has given her a lot of support.

"Harmanpreet has been of immense support. When I got hit for a six in the first over, she came to me and said, 'Poonam, you're one of the most experienced players in the team, and we expect better of you'," Poonam said.

The 28-year-old experienced bowler has played 68 shortest format games for India and taken 94 wickets at an average of 22.66.

She has been in devastating form throughout the tournament and has bagged nine wickets so far.

"So, that kind of stirred something within me. I told myself if my captain has that much faith in me, I should be able to make a comeback," she said.

"I took a wicket in the very next ball, and didn't look back since. Now when I look back at that moment, it means so much in the context of my individual performance and run to the final," she added.

In the opening game against Australia at Sydney Showground, Poonam came within a whisker of the third hat-trick in Women's T20 World Cup history, dismissing Rachael Haynes and Ellyse Perry before Jess Jonassen was dropped.

The final of the tournament will be played at Melbourne Cricket Ground (MCG) on March 8 -- International Women's Day.

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News Network
May 3,2020

New Delhi, May 3: In a startling revelation, India speedster Mohammed Shami has claimed that he thought of committing suicide thrice while battling personal issues a few years ago, forcing his family to keep a watch over him at all times.

He said his family members feared he "might jump" from their 24th floor apartment.

Shami, one of India's leading bowlers in recent years, opened up on his personal and professional life during an Instagram chat with teammate and limited overs squads' vice-captain Rohit Sharma.

"I think if my family had not supported me back then I would have lost my cricket. I thought of committing suicide three times during that period due to severe stress and personal problems," Shami revealed during the session on Saturday.

Now one of the mainstays of Indian bowling attack across formats, the 29-year-old was struggling to focus on his cricket, then.

"I was not thinking about cricket at all. We were living on the 24th floor. They (family) were scared I might jump from the balcony. My brother supported me a lot.

"My 2-3 friends used to stay with me for 24 hours. My parents asked me to focus on cricket to recover from that phase and not think about anything else. I started training then and sweated it out a lot at an academy in Dehradun," Shami said.

In March 2018, Shami's wife Hasin Jahan had accused him of domestic violence and lodged a complaint with the police, following which the India player and his brother were booked under relevant sections.

The upheaval in his personal life forced his employer BCCI to withheld the player's central contracts for a while.

"Rehab was stressful as the same exercises are repeated every day. Then family problems started and I also suffered an accident. The accident happened 10-12 days ahead of the IPL and my personal problems were running high in the media," Shami told Rohit.

Shami said his family stood like a rock with him and the support helped him get back on his feet.

"Then my family explained that every problem has a solution no matter how big the problem. My brother supported me a lot."

Speaking about another painful period in his life after his injury in the 2015 World Cup, Shami said it took him almost 18 months to get back on the field.

"When I got injured in the 2015 World Cup, after that it took me 18 months to fully recover, that was the most painful moment in my life, it was a very stressful period.

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