Olympics silver medalist PV Sindhu lands Rs 50 cr endorsement deals; richer than Saina and Sania?

September 27, 2016

New Delhi, Sep 27: Badminton player PV Sindhu, who won silver medal at the Rio Olympics, has bagged a Rs 50 crore endorsement deal for three years from various companies, according to a report in The Times of India.

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The report said the deals have been signed with Baseline Ventures, a sports marketing, entertainment and a brand licensing firm that is now managing Sindhu's brand profiling and licensing.

The company's managing director Tuhin Mishra has told the newspaper that the deal Sindhu got will be the best one a non-cricketer sports person can get.

"Even after achieving stupendous success, her humility and the value she brings to women power is remarkable," Mishra has been quoted as saying in the report.

As many as 16 companies had queued up to get Sindhu for their endrosements and finally the company has zeroed in on nine.

What is remarkable about the deal is that she has decided not to endorse brands with a 'negative' influence like cola brands, says the report.

Moreover, despite the valuable deals she is landing, Sindhu has also decided these will not affect her practice and will allocate only limited time for commercials.

Sindhu's endorsement deal win should not come as a surprise for she has shown great grit and strength of character through out her performance at the Olympics.

“She has won an Olympics medal and has shown tremendous grit while getting it,” Harish Bijoor, Chief Executive Officer of brand and business strategy firm Harish Bijoor Consults Inc, had told Firstpost earlier. According to Bijoor, she has what it takes to be a 'great' brand icon.

However, it has to be remembered that earlier Olympic medal winners such as Abhinav Bindra or Rajyavardhan Rathore met with little success when it came to bagging big-bang endorsement deals. Sindhu's deal win has to be seen in this context.

Two non-cricketer sports women, who have managed to get a good amount of endorsement deals, are badminton star Saina Nehwal, bronze medalist in 2012 Olympics, and tennis star Sania Mirza. As per the 2015 Forbes Celeb list, Saina's earnings from endorsements and BWF World Superseries stood at Rs 16.99 crore, while Sania, meanwhile, earned Rs 13.25 crore.

According to the magazine, Saina had inked a Rs 25 crore deal with IOS Sports & Entertainment for two years. It termed Sania as "India's most successful professional woman tennis player". Saina was ranked 39 and Sania 38 in the list.

If the ToI report is to be believed, Sindhu's earnings this year are likely to easily surpass that of both these sports persons, considering she has also received rewards worth about Rs 13 crore (as of 22 August) from various governments and well-wishers.

Indeed a new brand icon is in the making.

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June 2,2020

Bengaluru, Jun 2: Bangladesh opening batsman Tamim Iqbal has said that he was ashamed on seeing the training regime of Indian skipper Virat Kohli.

Iqbal said that the incident happened two-three years back as he thought to himself that why he cannot do the same even when he is the same age as Kohli.

"I must say this, it is not because I am talking to an Indian commentator, India is our neighbour so whatever things they do, it affects Bangladesh as well. We follow what is happening in India, when India changed its approach towards fitness, it impacted Bangladesh the most," Iqbal told Sanjay Manjrekar in a videocast hosted by ESPNCricinfo.

"I have no shame in admitting this, when I saw Virat Kohli running around two-three years ago, I was ashamed of myself, I thought this is a guy who is probably my age, but he is training so much and I have not doing even half of it. We have a great example in our team as well, Mushfiqur Rahim manages himself well regarding fitness," he added.

During his initial days of international cricket, Kohli was fond of chicken which he has admitted several times during media interaction.

But in 2013, the 31-year-old batsman intentionally shifted his focus to fitness, diet, and training.

Now he has become punctual about his diet which has given him a different character on and off the field.

The comparisons between Kohli and Sachin Tendulkar have also kept on growing and many have picked the current Indian skipper to break the records set by Tendulkar.

Tendulkar managed to call time on his career after registering 100 international centuries, while Kohli currently has 70 centuries across all formats.

Currently, Kohli is ranked at the top spot in the ICC ODI rankings while he is in the second place in Tests rankings.

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News Network
June 23,2020

Karachi, Jun 23: Pakistan cricketers Shadab Khan, Haris Rauf and rookie Haider Ali on Monday tested positive for the novel coronavirus.

"The Pakistan Cricket Board has confirmed three players - Haider Ali, Haris Rauf and Shadab Khan - have tested positive for Covid-19," said the PCB in a statement.

"The players had shown no symptoms until they were tested in Rawalpindi on Sunday ahead of the Pakistan men's national cricket team's tour to England."

The infected players will go into self-isolation.

"The PCB medical panel is in contact with the three who have been advised to immediately go into self-isolation," the statement said.

Earlier this month, former Pakistan captain Shahid Afridi was tested positive for the deadly virus.

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June 10,2020

Kingston, Jun 10: "Enough is enough", said West Indies all-rounder Dwayne Bravo as he opened up on the raging issue of racism and called for "respect and equality" for black people, who have faced discrimination for years.

Bravo joined the likes of his former captain Darren Sammy and Chris Gayle in denouncing racism in the wake of African-American George Floyd's killing at the hands of a white police officer in the USA.

"It's sad to see what's going on around the world. As a black man, we know the history of what black people have been through. We never ask for revenge, we ask for equality and respect. That's it," Bravo told former Zimbabwe cricketer Pommie Mbangwa in an Instagram live chat on Tuesday.

"We give respect to others. Why is it that we are facing this over and over? Now enough is enough. We just want equality. We don't want revenge, war.

"We just want respect. We share love and appreciate people for who they are. That's what is most important."

The 36-year-old, who has played 40 Tests, 164 ODIs and 71 T20Is for West Indies, said he wants the world to know that they are powerful and beautiful people and gave the example of greats such as Nelson Mandela, Muhammad Ali, Michael Jordan.

"I just want our brothers and sisters to know that we are powerful and beautiful. And at the end of the day, you look at some of the greats of the world, whether it is Nelson Mandela, Muhammad Ali, Michael Jordan we have had leaders who paved the way for us," he said.

Two-time T20 World Cup-winning captain Sammy had earlier alleged that a racist nickname was used to address him during his IPL stint with Sunrisers Hyderabad and demanded an apology.

Sammy said he was called 'Kalu' while he was in India. 'Kalu' is a derogatory word to describe black people.

Gayle, who too plays in the IPL, took to Twitter to back Sammy, saying that racism does exist in cricket.

"It's never too late to fight for the right cause or what you've experienced over the years! So much more to your story, @darensammy88. Like I said, it's in the game!!," Gayle tweeted.

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