Olympics silver medalist PV Sindhu lands Rs 50 cr endorsement deals; richer than Saina and Sania?

September 27, 2016

New Delhi, Sep 27: Badminton player PV Sindhu, who won silver medal at the Rio Olympics, has bagged a Rs 50 crore endorsement deal for three years from various companies, according to a report in The Times of India.

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The report said the deals have been signed with Baseline Ventures, a sports marketing, entertainment and a brand licensing firm that is now managing Sindhu's brand profiling and licensing.

The company's managing director Tuhin Mishra has told the newspaper that the deal Sindhu got will be the best one a non-cricketer sports person can get.

"Even after achieving stupendous success, her humility and the value she brings to women power is remarkable," Mishra has been quoted as saying in the report.

As many as 16 companies had queued up to get Sindhu for their endrosements and finally the company has zeroed in on nine.

What is remarkable about the deal is that she has decided not to endorse brands with a 'negative' influence like cola brands, says the report.

Moreover, despite the valuable deals she is landing, Sindhu has also decided these will not affect her practice and will allocate only limited time for commercials.

Sindhu's endorsement deal win should not come as a surprise for she has shown great grit and strength of character through out her performance at the Olympics.

“She has won an Olympics medal and has shown tremendous grit while getting it,” Harish Bijoor, Chief Executive Officer of brand and business strategy firm Harish Bijoor Consults Inc, had told Firstpost earlier. According to Bijoor, she has what it takes to be a 'great' brand icon.

However, it has to be remembered that earlier Olympic medal winners such as Abhinav Bindra or Rajyavardhan Rathore met with little success when it came to bagging big-bang endorsement deals. Sindhu's deal win has to be seen in this context.

Two non-cricketer sports women, who have managed to get a good amount of endorsement deals, are badminton star Saina Nehwal, bronze medalist in 2012 Olympics, and tennis star Sania Mirza. As per the 2015 Forbes Celeb list, Saina's earnings from endorsements and BWF World Superseries stood at Rs 16.99 crore, while Sania, meanwhile, earned Rs 13.25 crore.

According to the magazine, Saina had inked a Rs 25 crore deal with IOS Sports & Entertainment for two years. It termed Sania as "India's most successful professional woman tennis player". Saina was ranked 39 and Sania 38 in the list.

If the ToI report is to be believed, Sindhu's earnings this year are likely to easily surpass that of both these sports persons, considering she has also received rewards worth about Rs 13 crore (as of 22 August) from various governments and well-wishers.

Indeed a new brand icon is in the making.

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News Network
January 27,2020

Hamilton, Jan 27: In awe of Jasprit Bumrah, New Zealand wicketkeeper Tim Seifert says the Indian speedster's subtle variations have been difficult to pick in the ongoing T20 series and his side needs to a learn a thing or two about adapting from the visitors.

India beat New Zealand by seven wickets in the second T20 International in Auckland on Sunday to grab a 2-0 lead in the five-match series.

Bumrah returned with figures of 1-21 from his four overs as Indian skipper Virat Kohli changed his bowling plans from the first game.

"Even in the first game, Bumrah bowled slower balls that were going wider. Normally, death bowlers get into straighter lines, plus yorkers and mix it with chest height. He kind of changes things a lot and is tougher to play," Seifert said.

"...the ball was holding a lot more which made it tougher. So sometimes as a batsman you have to move away from the stumps and see if they bowl straight. I was backing myself to do something different instead of just standing there at the wicket," said the stumper, who remained unbeaten on 33 off 26 balls.

"It was tricky and the ball was holding a little bit. When Kane (Williamson) got out in the over against Yuzvendra Chahal, we knew it was the over to push because they had Bumrah coming back," he added.

He said New Zealand batsmen need to take a cue from their Indian counterparts on how to adapt to different conditions quickly.

"...Indian batsmen showed how to get under the ball and time it. They showed it a couple of times that and on the slower wickets you just have to keep it like that. Once you lose your shape, you are not in position," he said.

"Try to get them (bowlers) off line or off balance, try to get into that position to hit good balls. That's T20 cricket as well. Sometimes it's going 100 per cent but some times you have to take a breath and re-assess. Indian batters did that well."

Seifert believes New Zealand bowlers did reasonably well in the two games but they have been outplayed by the Indian batsmen.

"To be honest, in the first game they were 110-1 and they had wickets in hand. We didn't bowl too badly in that first game. In the second game, we only got 130 and it is tough to bowl at Eden Park (with that total)," he said.

"170 was the target in mind but once you get 130 on the board, that was going to be very hard at Eden Park against a team that is very strong and playing really well. But our spinners were outstanding. Good balls have gone to boundary.

He said coming into the T20 series on the back of a lost Test rubber in Australia also didn't help New Zealand's cause in the first two games.

"Boys are coming off a Test series (in Australia) and a lot of them haven't played T20 cricket for a while," he said.

"But for some like me, I have had the Super Smash for the last two months, so I have played a lot of T20 cricket. They have two games under their belt now so hopefully they will have a better understanding."

Asked if New Zealand would want to play on India's strength of chasing, Seifert replied, "Even in ODI cricket, India have chased down big totals but I think on that wicket it was going to get slower and slower.

"But with that small target on Eden Park, something special has to happen with top six (for a collapse). One batsman got fifty and the other was batting very well. We needed top five-six in the first 10 overs," he said.

The Black Caps are still confident of bouncing back in the series.

The third T20 will be played here on Wednesday before back-to-back matches in Wellington and Mt Maunganui. Seifert said they would like to replicate the 2019 tour of India, where New Zealand came out 2-1 victorious in the three-match series.

"We have lost the first two games but we haven't played badly. We definitely haven't played our best though while India has played very well. If we lose the series on Wednesday, it is not the end of the world. But if we can turn things around, and win, we will take things from there," he said.

"We won the series 2-1 last time, so we have to treat it like a three match series again. But we have to treat it like the first two are must-win games."

"We are not playing our best at the moment. There are 20-odd games before the World Cup, and that tournament is the pinnacle, so we will get there (in preparation),” he signed off.

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Agencies
June 2,2020

New Delhi, Jun 2: Expressing solidarity with the 'Black Lives Matter' campaign, star West Indies batsman Chris Gayle has alleged that he faced racist remarks during his career and cricket is not free of the menace.

Gayle did not elaborate when he faced racial remarks but hinted it might have been during his stints at global T20 leagues.

"I have travelled the globe and experienced racial remarks towards me because I am black, believe me, the list goes on," he posted on instagram on Monday night.

"Racism is not only in football, it's in cricket too. Even within teams as a black man, I get the end of the stick. Black and powerful. Black and proud," he said.

The big-hitting batsman's comments came in the backdrop of African-American George Floyd's death in the USA after a white police officer, Derek Chauvin, pressed his knee on the handcuffed man's neck as he gasped for breath.

The incident has sparked violent protests across the USA.

"Black lives matter just like any other life. Black people matter, p***k all racist people, stop taking black people for fools, even our own black people wise the p***k up and stop bringing down your own!," Gayle wrote.

Racism in cricket was drew attention most recently last year when England pacer Jofra Archer was abused by a spectator in New Zealand.

New Zealand's top players and the cricket board had offered apologies for the incident to the Englishman.

Also on Monday night, the England cricket team's official twitter handle posted a message denouncing racism.

"We stand for diversity, We stand against racism," the message read.

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News Network
January 27,2020

Auckland, Jan 27: : K.L. Rahul made an unbeaten 57 Sunday to steer India to a seven-wicket win over New Zealand in the second Twenty20 international and to a 2-0 lead in the five-match series.

Rahul and Shreyas Iyer put on 86 for the third wicket as India cruised past New Zealand's total of 132-5 with 2.3 overs to spare. Shivam Dube (13 not out) hit a six from the bowling of Tim Southeein in the 18th over to lift India to 135-3.

Iyer made 58 not out and Rahul 56 as India beat New Zealand by six wickets with an over to spare in the first match of the series.

New Zealand made 203-5 batting first in that match but on Sunday, on the same pitch, it struggled to achieve any real momentum. During the second match the pitch played much slower and India bowled expertly to restrict New Zealand's total.

Martin Guptill made 33 in a 48-run opening partnership with Colin Munro and Tim Seifert made an unbeaten 33 at the end of the innings but New Zealand wasn't able to reach a total that could stretch India's deep batting lineup.

Rohit Sharma (8) and captain Virat Kohli (11) were out relatively cheaply but Rahul and Iyer (44) sped India towards a comprehensive victory.

Dube came to the crease shortly before the end and quickly brought the match to a conclusion.

"I think we backed up the first match with a very good performance today, especially with the ball," Kohli said. "We demanded that the bowlers stood up and took control of what we wanted to do out there.

"I think our line and length and the way we wanted to bowl on that wicket, sticking to one side of the wicket and being shorter was a very good feature of us as a team and helped us restrict a very good New Zealand team."

New Zealand's total was inadequate, even on a slower pitch, and India almost toyed with the home side as it made its way to a comfortable win.

New Zealand named the same team that lost the first match of the series and batted after winning the toss, just as it batted when it was outplayed in the first match of the series.

The match raised further questions about the coaching and captaincy of the New Zealand team after its humiliating test series loss in Australia last month. New Zealand showed again Sunday it hasn't the talent to compete with the best teams in the world.

"As a batting unit we probably needed another 15 or 20 to make that total more competitive," said New Zealand captain Kane Williamson. "But credit to the way the India side bowled, they're a class side in all departments and they put us under pressure throughout that middle period."

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