Olympics silver medalist PV Sindhu lands Rs 50 cr endorsement deals; richer than Saina and Sania?

September 27, 2016

New Delhi, Sep 27: Badminton player PV Sindhu, who won silver medal at the Rio Olympics, has bagged a Rs 50 crore endorsement deal for three years from various companies, according to a report in The Times of India.

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The report said the deals have been signed with Baseline Ventures, a sports marketing, entertainment and a brand licensing firm that is now managing Sindhu's brand profiling and licensing.

The company's managing director Tuhin Mishra has told the newspaper that the deal Sindhu got will be the best one a non-cricketer sports person can get.

"Even after achieving stupendous success, her humility and the value she brings to women power is remarkable," Mishra has been quoted as saying in the report.

As many as 16 companies had queued up to get Sindhu for their endrosements and finally the company has zeroed in on nine.

What is remarkable about the deal is that she has decided not to endorse brands with a 'negative' influence like cola brands, says the report.

Moreover, despite the valuable deals she is landing, Sindhu has also decided these will not affect her practice and will allocate only limited time for commercials.

Sindhu's endorsement deal win should not come as a surprise for she has shown great grit and strength of character through out her performance at the Olympics.

“She has won an Olympics medal and has shown tremendous grit while getting it,” Harish Bijoor, Chief Executive Officer of brand and business strategy firm Harish Bijoor Consults Inc, had told Firstpost earlier. According to Bijoor, she has what it takes to be a 'great' brand icon.

However, it has to be remembered that earlier Olympic medal winners such as Abhinav Bindra or Rajyavardhan Rathore met with little success when it came to bagging big-bang endorsement deals. Sindhu's deal win has to be seen in this context.

Two non-cricketer sports women, who have managed to get a good amount of endorsement deals, are badminton star Saina Nehwal, bronze medalist in 2012 Olympics, and tennis star Sania Mirza. As per the 2015 Forbes Celeb list, Saina's earnings from endorsements and BWF World Superseries stood at Rs 16.99 crore, while Sania, meanwhile, earned Rs 13.25 crore.

According to the magazine, Saina had inked a Rs 25 crore deal with IOS Sports & Entertainment for two years. It termed Sania as "India's most successful professional woman tennis player". Saina was ranked 39 and Sania 38 in the list.

If the ToI report is to be believed, Sindhu's earnings this year are likely to easily surpass that of both these sports persons, considering she has also received rewards worth about Rs 13 crore (as of 22 August) from various governments and well-wishers.

Indeed a new brand icon is in the making.

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Agencies
March 3,2020

Mumbai, Mar 3: India on Tuesday retained their number one spot and captain Virat Kohli remained static at second in the ICC rankings despite a dismal Test series against New Zealand.

India have 116 rating points, six more than New Zealand with third-placed Australia accumulating 108 points. The 0-2 result against New Zealand was India's first series loss in the World Test Championship.

Kohli remains in second position in the batting rankings despite a forgettable Test series in which he made 38 runs in four innings, the ICC said in a statement.

New Zealand opener Tom Blundell and his Indian counterpart Prithvi Shaw and debutant paceman Kyle Jamieson were among the biggest movers in the rankings, released on Tuesday.

Blundell had a successful series against India, scoring 117 runs in four innings, with one half-century, which put him among the top two run-scorers in the series.

The performance meant he was rewarded with a jump of 27 places to No. 46. Shaw, who returned for his first series since his Test debut against West Indies in 2018, and made a punchy 54 in the first innings of the Christchurch Test, rose 17 places to No.76.

Australia's Steve Smith retained his top spot, holding a 25-point advantage over Kohli. Smith's apprentice Marnus Labuschagne jumped one spot to round off the top three, taking the place of New Zealand captain Kane Williamson.

England all-rounder Ben Stokes and India opener Mayank Agarwal moved a spot each and swapped places to break into and fall out of the top 10 respectively.

Among bowlers, Tim Southee's Player of the Series winning performance against India took him into the top five, with a jump of two places to No.4, while Jasprit Bumrah and Trent Boult returned to the top 10, gaining four places each to occupy the seventh and ninth positions respectively.

But the biggest gainer was Jamieson, who rose from No. 80 to 43.

There was only one change in the top ten among all-rounders, with Southee dropping a spot to No.10 and team-mate Neil Wagner falling out of the top 10 with a drop of four spots.

As with the bowling rankings, Jamieson, who frustrated India with handy lower order runs, gained big on the all-rounders' table, rising 26 places to No. 22.

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News Network
May 6,2020

New Delhi, May 6: He has flattered to deceive on umpteen occasions but highly-rated wicketkeeper-batsman Sanju Samson says he has learnt to accept his failures in pursuit of the calm demeanour that former India captain Mahendra Singh Dhoni possesses.

The 25-year-old from Kerala has always been talked about by the likes of Rahul Dravid and Gautam Gambhir but it hasn't translated into international success with only four T20 Internationals in his kitty in the last five years.

"I have learnt to understand and focus more on my strengths and (be more) accepting (of) the failures. I try to contribute to the team's cause and try to take the team over the line. I am learning to focus and control my emotions while batting like MS Dhoni," Samson said during a podcast organised by Rajasthan Royals.

He recently made a comeback in India's T20 side and it was a worthy experience for him.

"It was great to be a part of the Indian team again. To be a part of one of the best teams in the world, surrounded by players like Virat bhai and Rohit bhai, it was a fantastic experience," Samson said.

In one of the games in New Zealand, Samson was sent to bat in the Super Over, something which made him feel wanted in the Indian set-up.

"It was a great feeling to be trusted by the players such as Virat bhai and Rohit bhai to go out there and bat in the crucial moments. It's a great feeling when the team and the players consider you to be a match winner."

On a lighter note, Samson revealed that he refers to Steve Smith as "chachu" (uncle) after Brad Hodge once started calling him by that name.

"I share a very good relationship with 'Chachu' Steve Smith. He is one of the best brains in world cricket and we all enjoy a lot playing under him."

Asked what's the back story of the nickname, Samson said: "It started with Brad Hodge, he used to call Smith 'Chachu', then when Hodgy left, I started calling Smith 'Chachu'. In return Smith also started calling me 'Chachu'. We both really enjoy and continue calling each other that."

While Dhoni is his idol, he also loves watching Jos Buttler in Royals and makes notes on how the star Englishman prepares for games.

"I observe Jos especially given he too is a wicketkeeper-batsman. He's always working on his skills and his game and never sits idle.

"He's either working on his keeping, batting in the nets or running around the park. I love to observe and know how he thinks and prepares as a keeper before a game.

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News Network
February 10,2020

Potchefstroom, Feb 10: India's under-19 cricket team manager Anil Patel says the ICC has taken a serious view of the aggressive celebrations by Bangladesh players after their World Cup triumph and will be reviewing the footage of the final game's "last few minutes".

Some Bangladeshi players got carried away while celebrating their historic three-wicket win over India in the final on Sunday. While their captain Akbar Ali apologised for the "unfortunate incident", his Indian counterpart Priyam Garg said their reaction was "dirty".

"We don't know what actually happened," Patel told 'ESPNCricinfo' on Sunday.

"Everybody was in a shock, absolutely, but we don't know what happened exactly. The ICC officials are going to watch the footage of the last few minutes and they are going to let us know," he said.

Even when the match was on, the Bangladesh players were overly aggressive while fielding and their lead pacer Shoriful Islam sledged the Indian batsmen after every delivery.

As soon as the match ended, it became tense with Bangladeshi players rushing to the ground and displaying aggressive body language. The two teams nearly came to blows before the situation was defused by the coaching staff and on-field officials.

Patel claimed that match referee Graeme Labrooy met him and expressed regret at what transpired on the field.

"The referee came to me. He was sorry about the incident. He clarified the ICC is going to take very seriously what has happened during the match and the last session. They are going to witness the footage and they will tell us in the morning (Monday)."

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