Olympics silver medalist PV Sindhu lands Rs 50 cr endorsement deals; richer than Saina and Sania?

September 27, 2016

New Delhi, Sep 27: Badminton player PV Sindhu, who won silver medal at the Rio Olympics, has bagged a Rs 50 crore endorsement deal for three years from various companies, according to a report in The Times of India.

pvsindhul2

The report said the deals have been signed with Baseline Ventures, a sports marketing, entertainment and a brand licensing firm that is now managing Sindhu's brand profiling and licensing.

The company's managing director Tuhin Mishra has told the newspaper that the deal Sindhu got will be the best one a non-cricketer sports person can get.

"Even after achieving stupendous success, her humility and the value she brings to women power is remarkable," Mishra has been quoted as saying in the report.

As many as 16 companies had queued up to get Sindhu for their endrosements and finally the company has zeroed in on nine.

What is remarkable about the deal is that she has decided not to endorse brands with a 'negative' influence like cola brands, says the report.

Moreover, despite the valuable deals she is landing, Sindhu has also decided these will not affect her practice and will allocate only limited time for commercials.

Sindhu's endorsement deal win should not come as a surprise for she has shown great grit and strength of character through out her performance at the Olympics.

“She has won an Olympics medal and has shown tremendous grit while getting it,” Harish Bijoor, Chief Executive Officer of brand and business strategy firm Harish Bijoor Consults Inc, had told Firstpost earlier. According to Bijoor, she has what it takes to be a 'great' brand icon.

However, it has to be remembered that earlier Olympic medal winners such as Abhinav Bindra or Rajyavardhan Rathore met with little success when it came to bagging big-bang endorsement deals. Sindhu's deal win has to be seen in this context.

Two non-cricketer sports women, who have managed to get a good amount of endorsement deals, are badminton star Saina Nehwal, bronze medalist in 2012 Olympics, and tennis star Sania Mirza. As per the 2015 Forbes Celeb list, Saina's earnings from endorsements and BWF World Superseries stood at Rs 16.99 crore, while Sania, meanwhile, earned Rs 13.25 crore.

According to the magazine, Saina had inked a Rs 25 crore deal with IOS Sports & Entertainment for two years. It termed Sania as "India's most successful professional woman tennis player". Saina was ranked 39 and Sania 38 in the list.

If the ToI report is to be believed, Sindhu's earnings this year are likely to easily surpass that of both these sports persons, considering she has also received rewards worth about Rs 13 crore (as of 22 August) from various governments and well-wishers.

Indeed a new brand icon is in the making.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
Agencies
January 26,2020

Mumbai, Jan 26: Boxing great Mary Kom has been selected for the Padma Vibhushan, the country's second highest civilian award. Olympic silver medallist and reigning badminton World Champion PV Sindhu has been named for Padma Bhushan as the names of Padma awardees were disclosed on Saturday on the eve of the 71st Republic Day.

Rated as one of the most successful amateur boxers of all time, Mary Kom won bronze at the 2012 London Olympics and has won gold at the boxing World Championships for a record six times. She has won a total of eight medals at the World Championships, the most recent of which came in October 2019 in Ulan Ude, Russia. The 36-year-old is now looking to qualify for the 2020 Tokyo Olympics.

Sindhu became the only Indian woman to win an Olympic silver when she reached the final of the women's singles event at the 2016 Olympics in Rio de Janeiro, Brazi. In August last year, the 24-year-old became the first Indian to win gold at the badminton World Championships.

She has also won two silver and two bronze medals at the World's in the past, thus making her only the second woman after Chinese two-time Olympic gold medallist Zhang Ning to win five medals in the competition.

Indian women's hockey captain Rani Rampal, who has been the face of women's hockey in the country and played a pivotal role in the team qualifying for the 2020 Tokyo Olympics, is among those who have been nominated for the Padma Shri award.

Women's football stalwart Oinam Bembem Devi, former cricketer Zaheer Khan, shooter Jitu Rai, former hockey captain and coach M.P. Ganesh and archer Tarundeep Rai are the other sportspersons to be selected for the Padma Shri award.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
Agencies
February 13,2020

New Delhi, Feb 13: Sanjiv Chawla, a key accused in the match-fixing scandal involving former South African cricket team captain Hansie Cronje in 2000, was extradited from the UK on Thursday, Delhi Police said.

The 50-year-old British national, accompanied by a crime branch team from London, reached IGI Airport this morning, a senior officer said.

He is likely to be taken to the crime branch office for questioning, he added.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
March 2,2020

Mar 2: Indian captain Virat Kohli was left frustrated and deflated as New Zealand won the second Test inside three days in Christchurch on Monday to sweep the series.

India started the day at 90 for six and were all out for 124, before New Zealand chased down the required 132 to win for the loss of three wickets in 36 overs.

It ended a disappointing tour for India and Kohli as New Zealand, who won the first Test by 10 wickets early on day four, wrapped up the series with ease.

New Zealand are now unbeaten in their last 13 home Tests, winning nine of them, and in the past decade their record as hosts is played 39, won 20, drawn 13 and lost five.

In the latest series, on traditional New Zealand green wickets, India managed scores of 165, 191, 242 and 124, reflecting the low contributions from Kohli of 2, 19, 3 and 14.

Kohli came to New Zealand as the world's top Test batsman and oozing charm as he described New Zealand as the “nice guys” of cricket.

But during the series he lost his top ranking to Australian Steve Smith and when Kane Williamson went for three in the first innings of the second Test the pressure showed when he gave the New Zealand skipper a very animated send-off.

There was further evidence of frustration when he was caught on camera yelling an obscenity at a group of New Zealand supporters on Sunday.

The end came quickly for India on day three as Tim Southee and Trent Boult tormented the batsmen with their variety of inswing and outswing deliveries targeting both sides of the stumps.

Hanuma Vihari was the first to fall, in Southee's second over, when he turned a legside delivery too fine and was caught by BJ Watling diving to his left.

Five balls later and with no addition to the score, India's other overnight batsman Rishabh Pant was caught behind off a Boult delivery that swung away.

Mohammed Shami was caught for five by Tom Blundell at deep mid-wicket and Jasprit Bumrah was run out when trying to give the strike to Ravindra Jadeja, who was unbeaten on 16.

Boult and Southee signed for most of the dismissals with Boult taking four for 28 and Southee three for 36. The swing pair accounted for 25 of the 40 Indian wickets in the series.

There was enough seam and swing available for India to keep the New Zealand batsmen guessing but Bumrah and Umesh Yadav were unable to apply consistent pressure and Mohammed Shami was troubled by a sore shoulder.

New Zealand coasted through a century opening stand by Tom Latham and Blundell before losing three quick wickets.

Latham notched his 18th half-century and second of the Test before he was caught behind off Yadav for 52, Kane Williamson had a short stay for five, and Blundell went for 55.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.