Olympics silver medalist PV Sindhu lands Rs 50 cr endorsement deals; richer than Saina and Sania?

September 27, 2016

New Delhi, Sep 27: Badminton player PV Sindhu, who won silver medal at the Rio Olympics, has bagged a Rs 50 crore endorsement deal for three years from various companies, according to a report in The Times of India.

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The report said the deals have been signed with Baseline Ventures, a sports marketing, entertainment and a brand licensing firm that is now managing Sindhu's brand profiling and licensing.

The company's managing director Tuhin Mishra has told the newspaper that the deal Sindhu got will be the best one a non-cricketer sports person can get.

"Even after achieving stupendous success, her humility and the value she brings to women power is remarkable," Mishra has been quoted as saying in the report.

As many as 16 companies had queued up to get Sindhu for their endrosements and finally the company has zeroed in on nine.

What is remarkable about the deal is that she has decided not to endorse brands with a 'negative' influence like cola brands, says the report.

Moreover, despite the valuable deals she is landing, Sindhu has also decided these will not affect her practice and will allocate only limited time for commercials.

Sindhu's endorsement deal win should not come as a surprise for she has shown great grit and strength of character through out her performance at the Olympics.

“She has won an Olympics medal and has shown tremendous grit while getting it,” Harish Bijoor, Chief Executive Officer of brand and business strategy firm Harish Bijoor Consults Inc, had told Firstpost earlier. According to Bijoor, she has what it takes to be a 'great' brand icon.

However, it has to be remembered that earlier Olympic medal winners such as Abhinav Bindra or Rajyavardhan Rathore met with little success when it came to bagging big-bang endorsement deals. Sindhu's deal win has to be seen in this context.

Two non-cricketer sports women, who have managed to get a good amount of endorsement deals, are badminton star Saina Nehwal, bronze medalist in 2012 Olympics, and tennis star Sania Mirza. As per the 2015 Forbes Celeb list, Saina's earnings from endorsements and BWF World Superseries stood at Rs 16.99 crore, while Sania, meanwhile, earned Rs 13.25 crore.

According to the magazine, Saina had inked a Rs 25 crore deal with IOS Sports & Entertainment for two years. It termed Sania as "India's most successful professional woman tennis player". Saina was ranked 39 and Sania 38 in the list.

If the ToI report is to be believed, Sindhu's earnings this year are likely to easily surpass that of both these sports persons, considering she has also received rewards worth about Rs 13 crore (as of 22 August) from various governments and well-wishers.

Indeed a new brand icon is in the making.

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News Network
July 3,2020

Karachi, Jul 3: There was a sense of insecurity among Pakistan players during the 2019 World Cup, claims former chief selector Inzamam-ul-Haq, who also reckons that the PCB should have given Sarfaraz Ahmed more time as captain instead of removing him abruptly.

Inzamam said captains need to be backed since they get better with time.

"Even in the last World Cup I felt the captain and players were under pressure because they were thinking if we don't do well in the tournament we will be out. That environment was created and this is not good for cricket," Inzamam said.

"Sarfaraz achieved some notable victories for Pakistan and was learning to be a good captain but unfortunately when he had learnt from experience and mistakes he was removed as captain," the former captain told a TV channel.

Inzamam remained chief selector from 2016 till the 2019 World Cup. During his tenure, most of the time Sarfaraz remained captain.

Soon after Inzamam was replaced by head coach Misbah-ul-Haq, the Pakistan Cricket Board removed Sarfaraz as a player and captain from all three formats.

"Sarfaraz won us the Champions Trophy and also made the team number one in T20 cricket. He got us some good wins. He should have been given more time as captain by the board but it acted in haste and didn't give him confidence or patience."

The PCB has now given the Test captaincy to senior batsman, Azhar Ali while young batsman Babar Azam leads the side in the white ball formats.

Inzamam, the most capped player for Pakistan, also said that the captain's own performance can dip as he had to focus a lot on other players.

"But a captain learns all this with time. There is no shortcut to it."

He pointed out that people praise Imran Khan’s leadership qualities and captaincy but he also won the World Cup on his third attempt as captain.

"He won the 1992 World Cup because by that time he had become a seasoned captain and learnt to motivate his players and get them to fight in every match."

Inzamam said giving confidence to new players and youngsters is very important for the selectors. He gave the example of Babar Azam.

"Babar struggled initially in Test cricket but we never had any doubt about his ability so we persisted with him and see today where he is standing in all formats."

He also described Babar and pacer, Shaheen Shah Afridi as and future stars.

"Babar is always compared to Virat Kohli but the latter has played a lot more cricket and if you look at their stats and performances at the stage Babar is now, he has not done badly at all."

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News Network
July 9,2020

Tokorozawa, Jul 9: Olympic boxing hopeful Arisa Tsubata is used to taking blows in the ring but it is during her work as a nurse that she faces her toughest opponent: coronavirus.

The 27-year-old juggles a brutal training regime in boxing gloves with long, irregular hours in surgical gloves at a hospital near Tokyo.

Tsubata mainly treats cancer patients but she said the virus was a constant threat, with medical experts warning at the peak of the pandemic that Japan's health system was close to collapse.

"We always face the risk of infection at medical facilities," she said.

"My colleagues and I have all worked under the stress of possibly getting infected."

Like most elite athletes, the virus played havoc with Tsubata's training schedules, meaning she welcomed the postponement of this year's Tokyo Olympics until 2021.

"It was a plus for me, giving me more time for training, although I wasn't sure if I should be so happy because the reason for the postponement was the spread of the infectious disease," she said.

Tsubata took up boxing only two years ago as a way to lose weight but quickly rose through the ranks.

"In a few years after becoming a nurse, I gained more than 10 kilos (22 pounds)," she laughed.

"I planned to go to Hawaii with my friends one summer, and I thought I wouldn't have much fun in a body like that. That is how I started boxing."

She quickly discovered a knack for the ring, winning the Japan national championship and a place on the national team.

But juggling her medical and sporting career has not always been easy and the first time she fought a foreign boxer came only in January, at an intensive training camp in Kazakhstan.

"That made me realise how inexperienced I am in my short boxing career. I was scared," she admitted.

Japanese boxing authorities decided she was not experienced enough to send her to the final qualifying tournament in Paris, which would have shattered her Tokyo 2020 dreams -- if coronavirus had not given her an extra year.

Now she is determined to gain the experience needed to qualify for the rescheduled Games, which will open on July 23, 2021.

"I want to train much more and convince the federation that I could fight in the final qualifiers," she said.

Her coach Masataka Kuroki told AFP she is a subtle boxer and a quick learner, as he put her through her paces at a training session.

She now needs to add more defensive technique and better core strength to her fighting spirit and attacking flair, said Kuroki.

"Defence! She needs more technique for defence. She needs to have a more agile, stronger lower body to fend off punches from below," he said.

Her father Joji raised Arisa and her three siblings single-handedly after separating from his Tahitian wife and encouraged his daughter into nursing to learn life-long skills.

He never expected his daughter to be fighting for a place in the Olympics but proudly keeps all her clippings from media coverage.

"She tried not to see us family directly after the coronavirus broke out," the 58-year-old told AFP. "She was worried."

Tsubata now want to compete in the Games for all her colleagues who have supported her and the patients that have cheered her on in her Olympic ambitions.

"I want to be the sort of boxer who keeps coming back no matter how many punches I take," she said.

"I want to show the people who cheer for me that I can work hard and compete in the Olympics, because of them."

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Agencies
June 6,2020

Malappuram, Jun 6: One more COVID-19 death was reported in Kerala on Saturday taking the toll in the State to 15.

The 61-year-old deceased, Hamsa Koya, a former footballer who represented Maharashtra in Santosh Trophy, had returned from Mumbai with his family on May 21.

Koya was undergoing treatment at Manjeri Medical College in Malappuram. The medical bulletin issued said that he was suffering from pneumonia and acute respiratory distress syndrome.

On June 5, as his health deteriorated, he was administered plasma therapy on the advice of the state medical board. However, he did not respond to medicines and breathed his last at 6:30 am on Saturday.

The medical bulletin said that his family members including his wife, son, daughter-in-law and grandchildren of 3 years and a 3 month-old child also had tested COVID-19 positive and were earlier shifted to hospital for treatment.

With this, the total death toll in Kerala has reached 15. 

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