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Political ad spend on Facebook, Google tops Rs 53-cr; BJP highest

Agencies
May 19, 2019

New Delhi, May 19: Political parties have spent over Rs 53 crore on digital platforms like Google and Facebook between February and May, with the Bharatiya Janata Party (BJP) accounting for a lion's share of the spending.

According to Facebook's Ad Library Report, there were 1.21 lakh political ads with a total spending of more than Rs 26.5 crore between February and May 15 this year.

Similarly, ad spend on Google, YouTube, and partner properties since February 19 stood at Rs 27.36 crore with 14,837 ads.

Ruling party BJP spent Rs 4.23 crore on over 2,500 ads on Facebook. Supporting pages like 'My First Vote for Modi', 'Bharat Ke Mann Ki Baat' and 'Nation with NaMo' too, infused over Rs 4 crore on ads on the social networking platform that has well over 200 million users in India. On Google's platforms, it has spent more than Rs 17 crore.

The Indian National Congress spent Rs 1.46 crore on Facebook for 3,686 ads. It shelled out another Rs 2.71 crore on Google's platforms with 425 ads.

As per Facebook's data, All India Trinamool Congress has spent Rs 29.28 lakhs.

Aam Aadmi Party shelled out Rs 13.62 lakh for 176 ads on the Facebook page. Interestingly, Google's political ad dashboard showed that Auburn Digital Solutions was running AAP campaigns and had spent Rs 2.18 crore from February 19 onwards.

Earlier this year, digital platforms like Google and Facebook had said that they will offer details of political advertisements on their platform to bring transparency ahead of elections in the country. They have also announced a slew of measures over the past few months to strengthen efforts around election integrity.

The general elections in the country have entered the final lap for 59 seats in Punjab, Uttar Pradesh, West Bengal, Bihar, Madhya Pradesh, Himachal Pradesh, Jharkhand and Chandigarh.

Counting of votes for the world's largest democracy will be on May 23.

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News Network
March 29,2020

Thiruvananthapuram, Mar 29: Twenty more people were

detected with coronavirus in Kerala on Saturday, taking the total number of those undergoing treatment for the deadly infection to 181, Health Minister K K Shailaja said.

While Kannur reported eight cases, Kasaragod 7, Thiruvananthapuram, Ernkulam, Thrissur, Palakad and Malappuram reported one case each, Shailaja said in a statement here.

Of the 20 people, 18 had come from abroad and two others had been infected through contact.

The man found positive here was in the isolation ICU of the Thiruvananthapuram Medical College hospital, while one positive case from Ernakulam was a health worker.

The samples of four persons who were under treatment at Pathnamthitta were found negative.

At least, 1,41,211 people are under observation across the state, the Minister addd.

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News Network
January 5,2020

Mysuru, Jan 5: The ongoing pilot project on documentation of all unprotected monuments in Mysuru taluk has yielded significant results with over 100 sculptures recovered from the rural hinterland.

Launched by the Karnataka Department of Archaeology, Museums and Heritage, the project will help map and document the number of monuments in the Taluk. Based on their importance, they will be added to the protected list.

Sources in the Archaeology department said so far the team has completed mapping of monuments in two Hoblis--Varuna and Jayapura.

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News Network
June 20,2020

Bengaluru, Jun 20: Former Chief Minister and Congress Legislative Party leader Siddaramaiah has slammed BJP leader and former Congress MP and MLA H Vishwanath for blaming him for not getting MLC ticket.

Siddaramaiah said, "H Vishwanath is neither a fool nor intelligent, that's why he's blaming me for not getting ticket. He is in BJP and I'm in congress how will I influence his ticket."

He also slammed Chief Minister B. S. Yediyurappa, "Yediyurappa is toothless to speak to PM and asking for funds which need to be allotted to Karnataka including 5,049 crores, which 15th finance Commission suggested."

"No pro-people schemes must be stopped including Indira canteen, Yediyurappa thinks Indira canteen will bring good name to me that's why this government is trying to stop it," he added.

He was speaking after a protest organised at Mysuru against the hike in fuel prices.

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