To practice what he preaches, Kohli drops Pepsi, fairness products

Agencies
September 16, 2017

New Delhi, Sept 16: Keen to be seen as a socially responsible youth icon, Indian cricket captain Virat Kohli has stopped endorsing soft drink maker Pepsi and fairness products because of their association with junk food and racism.

The 28-year-old swashbuckler is among the most sought after for endorsements but Kohli has decided that he would lend his name only to brands which he himself uses and believes in, people in the know of his endorsement deals said today.

The first casualty of this principle has been his association with Pepsi, a company he had been endorsing since 2011. Kohli refused to renew the contract which ended in April this year, saying at the time that he would not ask people to consume something that he himself does not.

Kohli has time and again endorsed healthy lifestyle, which has been key to his awe-inspiring fitness levels and endorsing a soft drink certainly appeared to be a contradiction.

While Kohli's management firm Cornerstone refused to answer queries on the matter, a market insider, who has worked closely with the Indian captain on brand deals, said he is now more aware of his social responsibilities.

"Virat also no longer endorses fairness creams or products of that genre. Virat has risen through the ranks by virtue of talent and hard work," the official, who has worked with Kohli told PTI today.

"The fairness products which relate one's success with skin tone is something that goes against the values for which Virat stands," he added.

Industry experts also feel that since Kohli is currently the brand ambassador of global nutrition company 'Herbalife', which deals in nutrition and weight management care products, it is only appropriate that he picks his other endorsements carefully.

Herbalife also has sports drinks on their product list. "If Virat is endorsing health products of Herbalife, endorsing any junk food or fizzy drinks contradicts with his image also," said another image consultant, who has worked with top celebrities from all walks of life.

Currently, Kohli charges Rs 4.5 to Rs 5 crore per day for a brand. For any celebrity, the per day charge could mean either shooting for the brand or making appearances.

Pepsi did not say how much it paid Kohli for endorsing the brand. But it is known that he has over Rs 100 crore deals with sports goods major Puma and tyre manufacturers MRF.

Puma makes make all the customised merchandise for Kohli, just like it has done all these years for sprint king Usain Bolt.

The Indian captain also endorses luxury German car brand Audi and Tissot watches to name a few. Kohli currently endorses 17 brands -- all carefully chosen keeping in mind his social connect.

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News Network
April 12,2020

Mumbai, Apr 12: Always eager to share his vast knowledge and experience, cricket icon Sachin Tendulkar has interacted with 12,000 doctors on sports injuries.

In his over two decade long illustrious career, Tendulkar suffered many health issues, the most prominent being the tennis elbow injury.

The veteran of 200 Tests and 463 ODIs, got to know through one Dr Sudhir Warrier, an orthopaedic surgeon, that several young doctors across the country were utilising the lockdown time to effectively gain knowledge on sports injuries through live webinars.

A session on sports injuries was held on Saturday and Tendulkar, knowing that his experiences will help these doctors, volunteered to be a part of it.

Tendulkar, accordingly, interacted with around 12,000 doctors, who attended the session.

It is reliably leanrt that the 46-year-old legend said he was grateful to the medical fraternity for their service.

During the session, the young orthopaedic doctors got to know how the requirements and treatment outcomes of athletes are different from regular patients, sources said.

Dr Warrier moderated the session with Dr Nitin Patel, physiotherapist, who has worked with Indian cricket team and IPL franchise Mumbai Indians.

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News Network
April 26,2020

New Delhi, Apr 26: The idea of having a full-fledged women's IPL is in a "progression stage" and a World Cup title for India can actually help in turning that into a reality sooner than later, says former captain Anjum Chopra.

Under the leadership of Harmanpreet Kaur, the Indian team sailed into the final of the last women's T20 World Cup, but was thrashed by home favourites and defending champions Australia when it mattered the most.

Chopra, one of the country's most decorated women cricketers, said a World Cup title triumph would have brought about a generational shift to the women's game in cricket-mad India.

"Women's IPL in the progression stages. From one game at the start we had four last year in the Women's T20 Challenge, and this time it was supposed to be seven. It has progressed," Chopra said.

"If the women's team had won the World Cup this year, the number of matches would have been more. There is a big difference between winners and runners up."

Chopra had a successful career spanning over 17 years during which she represented India in six World Cups while becoming the first woman cricket to appear in 100 One-day Internationals.

She added, "A victory (in final of last T20 World Cup) would have been a complete generational shift in a much more progressional manner."

Referring to the rapid strides the women's game has made the world over, she praised the International Cricket Council (ICC) for "consciously building it up".

"ICC has bifurcated viewership numbers also very well for Indian audience."

The icing on the cake was a near-packed Melbourne Cricket Ground (MCG) for the World Cup final between India and Australia, and that was not lost on Chopra, who is now a respected analyst and sportscaster.

"To have 80,000 people watching the final that's commendable. That definitely a boost," said Chopra, who holds the distinction of leading India to their first ever Test series win.

A World Cup triumph and the "mind set would have gone to different level altogether", she believed.

Asked about the chatter around pay disparity in Indian cricket, her simple message was win more to earn more.

"There is already pay parity in Australia. Because both teams have won the World Cups more than any other nations.

"If you start winning, then I am sure things will be different. It's also about how much you are able to generate as a team.

"I would say sky is the limit for them."

With the COVID-19 pandemic bringing sporting activities to a standstill, a cloud of uncertainty hangs over the fate of many big events lined up in the near future.

While the IPL has been put on hold indefinitely, the pandemic has thrown the men's T20 World Cup, scheduled for October-November in Australia, into doubt.

"There has been a suggestion that if we are hosting the World Cup in October, then play the IPL as preparation ground for World Cup."

That is only if the situation improves in the coming times.

"It's difficult to see, to gauge where sport will be after this. For sure it is not going to be where it was before. Even if it opens up tomorrow it couldn't be the same.

"Can sports people can get back to work without worry? We don't know when this is going to be under control."

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Agencies
March 14,2020

Sydney, Mar 14: New Zealand pacer Lockie Ferguson has been placed under 24-hour isolation amid the fears of coronavirus after he reported a sore throat following the first ODI of the ongoing three-match series against Australia in Sydney Cricket Ground (SCG) which the hosts won by 71 runs.

"In accordance with recommended health protocols, Lockie Ferguson has been placed in isolation at the team hotel for the next 24 hours after reporting a sore throat at the end of the first ODI," said New Zealand Cricket in a statement.

"Once the test results are received and diagnosed, his return to the team can be determined," it added.

The first ODI of the Chappell-Hadlee series was played in front of empty stands as the spectators were not allowed to be at SCG as a precautionary measure to contain the spread of coronavirus pandemic.

Earlier, Australian fast bowler, Kane Richardson was also tested for the coronavirus, after suffering from a sore throat on Thursday. That saw him left out of the squad for Friday's game but the test was negative.

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