PV Sindhu signs Rs 50 cr sports deal: Non-cricketers too scoring big in endorsements

Agencies
February 11, 2019

New Delhi, Feb 11: With India doing well in a range of Olympic sports in recent years, sportspersons in disciplines other than cricket have also started to score lucrative endorsement deals.

Olympic and World Championship silver medallist P.V. Sindhu is the latest non-cricketer to be associated with a mega sponsorship deal. The badminton star recently signed a four-year sports sponsorship deal for a whopping Rs 50 crore with Chinese sports brand Li Ning.

The record deal comes after K. Srikanth was offered Rs 35 crore over a period of four years by the company last month.

This is not the first time Sindhu and Srikanth have signed deals with Li Ning. According to media reports, both shuttlers were with the Chinese brand earlier before signing deals with Yonex.

Saina Nehwal, the other star women's badminton player in India, has deals with Kellogg, Iodex, Fortune Oil, Top Ramen and NECC.

Boxer M.C. Mary Kom is another non-cricketer to strike it big. The six-time world champion signed a deal with Bharat Sanchar Nigam Limited in September as their brand ambassador. The two-year deal will see the Olympic bronze medallist engage in promotional activities for BSNL for its various services.

Star athlete Hima Das has also joined the bandwagon. The Asian Games and World U-20 champion signed an endorsement deal with sports equipment manufacturer Adidas in September last year.

The Assam athlete has also become the brand ambassador for YONO, SBI's integrated digital banking platform, and Edelweiss. She has also become the first Indian sportsperson to be a UNICEF Youth Ambassador.

Cricket however, continues to rule the roost. Indian cricket team captain Virat Kohli has emerged as the most valued celebrity in the country for the second successive year with an estimated brand worth of $170 million.

Virat signed a Rs 110 crore deal with sportswear giant Puma in February 2017. The agreement is supposed to last eight years. Apart from that, he also has deals with a host of other brands including Wrogn, MuveAcoustics, Too Yumm, Tissot, Manyavar, Royal Challenge, American Tourister, Boost Energy Drink, MRF Tyres, Uber India, Remit 2 India and Philips.

The Delhi batsman had dethroned Bollywood star Shah Rukh Khan as the most valued celebrity in India for the first time in 2017.

Italian luxury sports watchmaker Panerai had announced former India captain Mahendra Singh Dhoni as their brand ambassador for India in December 2018.

The Indian women cricketers have also bagged their share of sponsorships with star player Smriti Mandhana being appointed the brand ambassador for Alcon, also in December last year.

The greatest cricketer of them all, Sachin Tendulkar, however, continues to be a hot target for brands even several years after his retirement.

The legendary batsman has sponsorship deals with Pepsi, Boost, Adidas, Apollo Tyres, Luminous Power, True Blue and NECC apart from several other brands.

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News Network
May 14,2020

New Delhi, May 14: Mahendra Singh Dhoni is an unconventional and unique leader, whose biggest strength is his incredible gut feeling, says his Chennai Super Kings teammate Faf du Plessis.

The former South Africa skipper has spent considerable time with Dhoni after joining the Indian Premier League (IPL) side in 2011 and has been an integral part of its successful journey.

"He reads the others player really well and he uses that to make instinctive decisions on the field. He's got an incredible gut feeling on the game and I think that's his biggest strength," du Plessis said in a Facebook live session with Bangladesh ODI skipper Tamim Iqbal.

The 35-year-old said Dhoni changed his perception of how a captain should be.

"It was amazing for me to see how different M S was as a captain. I used to think a captain must speak all the time in team meetings etc but M S was completely different.

"He doesn't believe a lot in team meetings. He's a very instinctive captain he's got such a good cricket brain that he relies on it to make the right decisions on the field," du Plessis said of former India skipper.

Dhoni last played for India in World Cup semifinal last year and was expected to be back to playing competitive cricket at now-postponed IPL.

Calling Dhoni the best finisher he has played with, Du Plessis said no one can emulate what the dasher from Ranchi can do with the bat.

"He's extremely calm. I haven't played with someone who is a better finisher than him. It's just remarkable to watch him from the side of the field."

"If someone else tries to do it like him they won't be able to. He's just so unique like he times the ball so late he's got an incredible calmness. He knows his game and he picks a bowler and goes for it."

Du Plessis said that playing for CSK alongside Dhoni and under the guidance head coach Stephen Fleming has taught him a lot about leadership.

"I'm lucky to have started my journey there at CSK because I have really learned a lot from a leadership point of view. I tried to learn as much as possible from Dhoni and Stephen Fleming because both are great captains."

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News Network
May 8,2020

New Delhi, May 8: India skipper Virat Kohli believes cricket in empty stadiums is a real possibility in post COVID-19 world and though it is unlikely to have a bearing on the intensity of players, he feels the magic would certainly go missing.

Cricket Boards across the globe are exploring the option of resuming the sport in empty stadiums. There is speculation that fans could be kept away from stadiums in a bid to salvage the T20 World Cup in Australia, which is currently under threat due to the global health crisis.

"It's quite a possible situation, it might happen, I honestly don't know how everyone is going to take that because we all are used to playing in front of so many passionate fans," Kohli said in Star Sports' show 'Cricket Connected'.

"I know it will be played at a very good intensity but that feeling of the crowd connecting with the players and the tension of the game where everyone goes through it in the stadium, those emotions are very difficult to recreate," he added.

Kohli said the many moments which are created because of the passion brought in by fans, would be missing.

"Things will still go on, but I doubt that one will feel that magic happening inside because of the atmosphere that was created.

"We will play sports how it is supposed to be played, but those magical moments will be difficult to come by," he said.

Cricketers such as Ben Stokes, Jason Roy, Jos Buttler and Pat Cummins have backed the idea of playing behind closed doors.

However, legendary Australian Allan Border has said it would defy belief to host a World Cup without spectators.

Another Australian all-rounder Glenn Maxwell and some other cricketers have also expressed similar sentiments.

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News Network
June 23,2020

Karachi, Jun 23: Pakistan cricketers Shadab Khan, Haris Rauf and rookie Haider Ali on Monday tested positive for the novel coronavirus.

"The Pakistan Cricket Board has confirmed three players - Haider Ali, Haris Rauf and Shadab Khan - have tested positive for Covid-19," said the PCB in a statement.

"The players had shown no symptoms until they were tested in Rawalpindi on Sunday ahead of the Pakistan men's national cricket team's tour to England."

The infected players will go into self-isolation.

"The PCB medical panel is in contact with the three who have been advised to immediately go into self-isolation," the statement said.

Earlier this month, former Pakistan captain Shahid Afridi was tested positive for the deadly virus.

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