PV Sindhu signs Rs 50 cr sports deal: Non-cricketers too scoring big in endorsements

Agencies
February 11, 2019

New Delhi, Feb 11: With India doing well in a range of Olympic sports in recent years, sportspersons in disciplines other than cricket have also started to score lucrative endorsement deals.

Olympic and World Championship silver medallist P.V. Sindhu is the latest non-cricketer to be associated with a mega sponsorship deal. The badminton star recently signed a four-year sports sponsorship deal for a whopping Rs 50 crore with Chinese sports brand Li Ning.

The record deal comes after K. Srikanth was offered Rs 35 crore over a period of four years by the company last month.

This is not the first time Sindhu and Srikanth have signed deals with Li Ning. According to media reports, both shuttlers were with the Chinese brand earlier before signing deals with Yonex.

Saina Nehwal, the other star women's badminton player in India, has deals with Kellogg, Iodex, Fortune Oil, Top Ramen and NECC.

Boxer M.C. Mary Kom is another non-cricketer to strike it big. The six-time world champion signed a deal with Bharat Sanchar Nigam Limited in September as their brand ambassador. The two-year deal will see the Olympic bronze medallist engage in promotional activities for BSNL for its various services.

Star athlete Hima Das has also joined the bandwagon. The Asian Games and World U-20 champion signed an endorsement deal with sports equipment manufacturer Adidas in September last year.

The Assam athlete has also become the brand ambassador for YONO, SBI's integrated digital banking platform, and Edelweiss. She has also become the first Indian sportsperson to be a UNICEF Youth Ambassador.

Cricket however, continues to rule the roost. Indian cricket team captain Virat Kohli has emerged as the most valued celebrity in the country for the second successive year with an estimated brand worth of $170 million.

Virat signed a Rs 110 crore deal with sportswear giant Puma in February 2017. The agreement is supposed to last eight years. Apart from that, he also has deals with a host of other brands including Wrogn, MuveAcoustics, Too Yumm, Tissot, Manyavar, Royal Challenge, American Tourister, Boost Energy Drink, MRF Tyres, Uber India, Remit 2 India and Philips.

The Delhi batsman had dethroned Bollywood star Shah Rukh Khan as the most valued celebrity in India for the first time in 2017.

Italian luxury sports watchmaker Panerai had announced former India captain Mahendra Singh Dhoni as their brand ambassador for India in December 2018.

The Indian women cricketers have also bagged their share of sponsorships with star player Smriti Mandhana being appointed the brand ambassador for Alcon, also in December last year.

The greatest cricketer of them all, Sachin Tendulkar, however, continues to be a hot target for brands even several years after his retirement.

The legendary batsman has sponsorship deals with Pepsi, Boost, Adidas, Apollo Tyres, Luminous Power, True Blue and NECC apart from several other brands.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
July 1,2020

New Delhi, Jul 1: After being named as India's 'Most Valuable Player' in Test cricket in the 21st century, all-rounder Ravindra Jadeja on Wednesday said that he will always aim to give his best for the country.

His remark came as Jadeja achieved an MVP rating of 97.3 and as a result, he was also rated as the second most valuable player Test player worldwide, only second to Sri Lanka's Muttiah Muralitharan.

"Thank you Wisden India for naming me the 'Most Valuable Player'. I would like to thank all my teammates, coaches, fans, and well-wishers for your support as I aim to give my best for our country. Jai Hind," Jadeja tweeted.

Based on CricViz's market-leading analytics, each player in world cricket was awarded an 'MVP rating' by Wisden using a statistical model to rank their 'match impact' compared to their peers.

Jadeja has played in 49 Tests from 2012, managing to score 1,869 runs and has also picked up 213 wickets.

"It might come as a surprise to see Ravindra Jadeja, India's spin-bowling all-rounder, feature as India's number one. After all, he's not even always an automatic pick in their Test team. However, when he does play he is picked as a frontline bowler and has batted as high as No.6 - contributing to a very high match involvement," the official website of Wisden quoted CricViz's Freddie Wilde as saying.

"But Jadeja's position is based on more than simply volume: it's what he does when he's involved that really counts. The 31-year-old's bowling average of 24.62 is better than Shane Warne's and his batting average of 35.26 is better than Shane Watson's. His batting and bowling average differential of 10.62 runs is the second-best of any player this century to have scored more than 1,000 runs and taken 150 wickets. He is an all-rounder of the very highest quality," he added.

With the bat in hand, Jadeja has managed to score one century and 14 fifties in the longest format of the game.

He was last seen in action during India's two-Test series against New Zealand earlier this year.

He would have been in action for the Chennai Super Kings (CSK) in the IPL had the tournament commenced from March 29.

However, the IPL has been postponed indefinitely due to the coronavirus pandemic.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
January 10,2020

Srinagar, Jan 10: Real Kashmir FC made a strong comeback in the second half to play out a 1-1 draw against former champions Punjab FC in their home I-League match here on Friday.

The 'Snow Leopards' equalised in the 62nd minute through Gnohere Krizo in front of a partisan crowd of 8,500 spectators after Makan Chothe had given Punjab FC the lead in the 21st minute at the TRC ground.

After Thursday's draw, Punjab FC is placed third on the table with 10 points from seven games. Real Kashmir FC remained at eighth with six points from five matches. This was Real Kashmir's third home match on the trot.

The match was a story of two halves as the first belonged to the visitors who enjoyed a 62 per cent possession of the ball, whereas the second belonged to the home side.

Both the teams were looking to gain an early advantage and Punjab FC took the lead after 21 minutes.

Confusion inside the Real Kashmir box because of a long ball from Punjab opened up an opportunity for Chothe and he made no mistake as he smashed the ball at the back of the net.

As the fans cheered on, Real Kashmir created a flurry of chances, but none of the home side players could find the back of the net. Punjab was able to hold on to their slender lead heading into the tunnel.

The second half resumed with Real Kashmir pressing high up the field and pressurising Punjab.

In the 56th minute, Real Kashmir playmaker Kallum Higginbotham cut through two defenders on the left side of the box and the ball fell to Mason Robertson, whose shot was too weak to trouble the Punjab goalkeeper.

Soon after, it was Danish Farooq who tried a curler from a distance but his shot did not have enough bend to trouble the Punjab goalkeeper. The home team's effort finally paid off in the 62nd minute.

A miscalculated header by Danilo Augusto fell at the feet of Gnohere Krizo, who was one-on-one with the keeper. He made no mistake in striking the ball into the opponent's goal to score the equaliser.

Real Kashmir was in their groove now, and Kallum came in from the right with a beautiful low cross across the face of the goal but Mason could not get a touch as the chance went begging.

The duo of Kallum and Mason were proving difficult for Punjab to deal with. In the 82nd minute, a beautiful long ball by Kallum found the head of a towering Mason, but the effort went just over the crossbar.

Within a few moments, Punjab again had another nervous moment as Chesterpoul Lyngdoh's cross from the right side hit the arm of Thoiba Singh but the referee turned down an appeal for penalty.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
April 14,2020

Melbourne, Apr 14: As all sporting action across the world has come to a halt due to the coronavirus pandemic, Australian bowlers are pondering as to how Indian skipper Virat Kohli might play in front of no spectators.

India and Australia are scheduled to play a four-match Test series later this year, and it is being speculated that the series might end up taking place without any crowds due to the COVID-19 pandemic.

Australian spinner Nathan Lyon on Tuesday said that it would be interesting to see how Kohli goes about it if he does not get a chance to get the audience behind him.

"He is probably good enough to adapt to any scenario. But I was talking to Mitch Starc the other day and we actually said that if we are playing with no crowd, it'll be quite amazing to see Virat trying to rev up the empty seats," cricket.com.au quoted Lyon as saying.

"It is going to be a little bit different, but Virat is a superstar. He will be able to adapt to any climate that we are able to play in," he added.
During the 2018-19 series, India managed to defeat Australia in Australia for the first time in a Test series.

Australia, at that time were without the services of David Warner and Steve Smith. However, the series later this year promises to be a mouth-watering prospect.

"I am excited about the prospect of India coming out to Australia, it's up there with the biggest series alongside the Ashes. They are an absolute powerhouse of the cricket world, and to have those guys out here is going to be fantastic. Playing in front of crowds or no crowds is out of our control, we have got to follow the advice of all the amazing medical people around the world," Lyon said.

"I have not thought about no crowds or massive crowds, it is just about the opportunity of playing against India again. They had the wood over us last time they came over here but we are a much stronger Australian cricket side at the moment, and I am just unbelievably excited about playing them here at home," he added.

Lyon was slated to represent Hampshire in County Championship this year, however, his stint was called off last week due to COVID-19.
He is Australia's third-highest wicket-taker in the longest format of the game as he has total of 390 wickets in Test cricket.

Lyon was last seen in action in the Big Bash League for Sydney Sixers.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.