PV Sindhu signs Rs 50 cr sports deal: Non-cricketers too scoring big in endorsements

Agencies
February 11, 2019

New Delhi, Feb 11: With India doing well in a range of Olympic sports in recent years, sportspersons in disciplines other than cricket have also started to score lucrative endorsement deals.

Olympic and World Championship silver medallist P.V. Sindhu is the latest non-cricketer to be associated with a mega sponsorship deal. The badminton star recently signed a four-year sports sponsorship deal for a whopping Rs 50 crore with Chinese sports brand Li Ning.

The record deal comes after K. Srikanth was offered Rs 35 crore over a period of four years by the company last month.

This is not the first time Sindhu and Srikanth have signed deals with Li Ning. According to media reports, both shuttlers were with the Chinese brand earlier before signing deals with Yonex.

Saina Nehwal, the other star women's badminton player in India, has deals with Kellogg, Iodex, Fortune Oil, Top Ramen and NECC.

Boxer M.C. Mary Kom is another non-cricketer to strike it big. The six-time world champion signed a deal with Bharat Sanchar Nigam Limited in September as their brand ambassador. The two-year deal will see the Olympic bronze medallist engage in promotional activities for BSNL for its various services.

Star athlete Hima Das has also joined the bandwagon. The Asian Games and World U-20 champion signed an endorsement deal with sports equipment manufacturer Adidas in September last year.

The Assam athlete has also become the brand ambassador for YONO, SBI's integrated digital banking platform, and Edelweiss. She has also become the first Indian sportsperson to be a UNICEF Youth Ambassador.

Cricket however, continues to rule the roost. Indian cricket team captain Virat Kohli has emerged as the most valued celebrity in the country for the second successive year with an estimated brand worth of $170 million.

Virat signed a Rs 110 crore deal with sportswear giant Puma in February 2017. The agreement is supposed to last eight years. Apart from that, he also has deals with a host of other brands including Wrogn, MuveAcoustics, Too Yumm, Tissot, Manyavar, Royal Challenge, American Tourister, Boost Energy Drink, MRF Tyres, Uber India, Remit 2 India and Philips.

The Delhi batsman had dethroned Bollywood star Shah Rukh Khan as the most valued celebrity in India for the first time in 2017.

Italian luxury sports watchmaker Panerai had announced former India captain Mahendra Singh Dhoni as their brand ambassador for India in December 2018.

The Indian women cricketers have also bagged their share of sponsorships with star player Smriti Mandhana being appointed the brand ambassador for Alcon, also in December last year.

The greatest cricketer of them all, Sachin Tendulkar, however, continues to be a hot target for brands even several years after his retirement.

The legendary batsman has sponsorship deals with Pepsi, Boost, Adidas, Apollo Tyres, Luminous Power, True Blue and NECC apart from several other brands.

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News Network
March 23,2020

Colombo, Mar 23: Sri Lankan batting great Kumar Sangakkara has said he is currently in self-quarantine, following his government's guidelines for those recently returning from Europe, which has now become the epicentre of the COVID-19 pandemic.

The authorities are concerned over people returning from the most-affected COVID-19 countries in Europe not registering with the police and practising isolation.

"I have no symptoms or anything like that, but I'm following government guidelines," Sangakkara told News First.

"I arrived from London over a week ago and the first thing was there was a news bulletin saying that anyone who had travelled from within March 1 to 15 should register themselves with the police and undergo self-quarantine. I registered myself with the police."

The former captain said this even as the government confirmed there have been at least three cases of recent returnees attempting to hide the novel coronavirus symptoms from authorities.

Both Sangakkara and his former teammate Mahela Jayawardene have been active on social media, urging Sri Lankans to avoid panic and to exercise proper social distancing, as the country went into curfew on Friday evening.

Sri Lanka has so far reported more than 80 active COVID-19 positive cases in the country.

Across the world, the number of infected has crossed three lakh besides a death toll of more than 14,000 people.

Meanwhile, former Australia pacer Jason Gillespie has also gone into a two-week isolation after returning from the United Kingdom.

Gillespie, who is the head coach at Sussex, had been in Cape Town with the team for a pre-season tour, which was cut short as a result of the coronavirus outbreak.

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News Network
March 30,2020

Lausanne, Mar 30: The International Olympic Committee (IOC) on Monday announced that the Tokyo Olympics 2020 will be 'celebrated' from July 23 to August 8 next year while the Paralympics Games will be held from August 24 to September 5, 2021.
"The International Olympic Committee (IOC), the International Paralympics Committee (IPC), the Tokyo 2020 organising Committee, the Tokyo Metropolitan Government and the Government of Japan today agreed on new dates for the games of the XXXII Olympiad, in 2021. The Olympic Games Tokyo 2020 will be celebrated from 23 July to 8 August 2021. They also agreed on new dates for the Paralympic Games, which will be celebrated from 24 August until 5 September 2021," the IOC said in a statement.
Earlier, the Tokyo Olympic Games were slated to be held from July 24 to August 9, while the Paralympic Games were scheduled to be held from August 25 to September 6. However, the coronavirus pandemic forced the postponement of the event.
IOC said the new dates are 'exactly one year' after those originally planned, giving the health authorities and all involved in the organisation of the games maximum time to deal with the constantly changing landscape caused by the coronavirus.
"These new dates give the health authorities and all involved in the organisation of the Games the maximum time to deal with the constantly changing landscape and the disruption caused by the COVID-19 pandemic," the statement read.
"The new dates, exactly one year after those originally planned for 2020 (Olympic Games: 24 July to 9 August 2020 and Paralympic Games: 25 August to 6 September 2020), also have the added benefit that any disruption that the postponement will cause to the international sports calendar can be kept to a minimum, in the interests of the athletes and the IFs. Additionally, they will provide sufficient time to finish the qualification process. The same heat mitigation measures as planned for 2020 will be implemented," it added.
The IOC president Thomas Bach thanked all the International Federations (IF) for their support.
"I want to thank the International Federations for their unanimous support and the Continental Associations of National Olympic Committees for the great partnership and their support in the consultation process over the last few days. I would also like to thank the IOC Athletes' Commission, with whom we have been in constant contact," Bach said in a statement.
"With this announcement, I am confident that, working together with the Tokyo 2020 Organising Committee, the Tokyo Metropolitan Government, the Japanese Government, and all our stakeholders, we can master this unprecedented challenge. Humankind currently finds itself in a dark tunnel. These Olympic Games Tokyo 2020 can be a light at the end of this tunnel," he added.
IPC president Andrew Parsons said the new dates will provide certainty to the athletes.
"It is fantastic news that we could find new dates so quickly for the Tokyo 2020 Games. The new dates provide certainty for the athletes, reassurance for the stakeholders and something to look forward to for the whole world. When the Paralympic Games do take place in Tokyo next year, they will be an extra-special display of humanity uniting as one, a global celebration of human resilience and a sensational showcase of sport," Parsons said.
"With the Tokyo 2020 Paralympic Games 512 days away, the priority for all those involved in the Paralympic Movement must be to focus on staying safe with their friends and family during this unprecedented and difficult time," he added.

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News Network
February 14,2020

Los Angeles, Feb 14: Tributes to the late Kobe Bryant, the Los Angeles Lakers legend who died last month in a helicopter crash, will play a major role in Sunday's 69th NBA All-Star Game.

This year's annual showcase of league talent will be played in Chicago and feature numerous nods to Bryant, a five-time NBA champion who also matched a league record with four NBA All-Star Game Most Valuable Player awards.

Bryant, an 18-time NBA All-Star, died at age 41 on January 26 in a crash near Los Angeles that also took the life of his 13-year-old daughter Gianna and seven others.

All-Star teams guided by LeBron James of the Lakers and Greek star Giannis Antetokounmpo of the Milwaukee Bucks will compete to win each of the first three quarters, which will all start 0-0 and last 12 minutes.

At the start of the fourth quarter, the clock will be turned off and a final target score will be established by taking the leading club's cumulative score through the first three quarters and adding 24 points -- the number representing the jersey number worn by Bryant for the final 10 seasons of his NBA career.

The first team to reach the cumulative target score will win the NBA All-Star Game.

All-Star Game jerseys will also honor Bryant and his daughter.

Team Giannis players will wear jersey number 24 in tribute to Kobe while Team LeBron players will wear jersey number two, the number his daughter wore when playing youth basketball.

Both teams will wear jersey patches displaying nine stars, representing the nine people who were killed in the crash.

Academy Award-winning actress and Grammy Award-winning singer Jennifer Hudson, a Chicago native, will perform a special tribute to Bryant, his daughter and the others who were killed in the crash. Her performance will begin the night ahead of the player introductions.

James and Antetokounmpo each chose their squads from available starters and reserves voted and selected to the All-Star contest.

Team LeBron starters will include James, his Lakers teammate Anthony Davis, NBA scoring leader James Harden of Houston, Kawhi Leonard of the Los Angeles Clippers and Slovenian guard Luka Doncic of the Dallas Mavericks.

Team Giannis starters include the Greek big man, Cameroon stars Joel Embiid of Philadelphia and Pascal Siakam of Toronto and guards Kemba Walker of Boston and Trae Young of Atlanta.

A record eight All-Star Game players from outside the United States also include Frenchman Rudy Gobert of the Utah Jazz on Team Giannis and Team LeBron reserves Ben Simmons of Australia and the Philadelphia 76ers, Lithuanian Domantas Sabonis of Indiana and Serbian Nikola Jokic of Denver.

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