PV Sindhu signs Rs 50 cr sports deal: Non-cricketers too scoring big in endorsements

Agencies
February 11, 2019

New Delhi, Feb 11: With India doing well in a range of Olympic sports in recent years, sportspersons in disciplines other than cricket have also started to score lucrative endorsement deals.

Olympic and World Championship silver medallist P.V. Sindhu is the latest non-cricketer to be associated with a mega sponsorship deal. The badminton star recently signed a four-year sports sponsorship deal for a whopping Rs 50 crore with Chinese sports brand Li Ning.

The record deal comes after K. Srikanth was offered Rs 35 crore over a period of four years by the company last month.

This is not the first time Sindhu and Srikanth have signed deals with Li Ning. According to media reports, both shuttlers were with the Chinese brand earlier before signing deals with Yonex.

Saina Nehwal, the other star women's badminton player in India, has deals with Kellogg, Iodex, Fortune Oil, Top Ramen and NECC.

Boxer M.C. Mary Kom is another non-cricketer to strike it big. The six-time world champion signed a deal with Bharat Sanchar Nigam Limited in September as their brand ambassador. The two-year deal will see the Olympic bronze medallist engage in promotional activities for BSNL for its various services.

Star athlete Hima Das has also joined the bandwagon. The Asian Games and World U-20 champion signed an endorsement deal with sports equipment manufacturer Adidas in September last year.

The Assam athlete has also become the brand ambassador for YONO, SBI's integrated digital banking platform, and Edelweiss. She has also become the first Indian sportsperson to be a UNICEF Youth Ambassador.

Cricket however, continues to rule the roost. Indian cricket team captain Virat Kohli has emerged as the most valued celebrity in the country for the second successive year with an estimated brand worth of $170 million.

Virat signed a Rs 110 crore deal with sportswear giant Puma in February 2017. The agreement is supposed to last eight years. Apart from that, he also has deals with a host of other brands including Wrogn, MuveAcoustics, Too Yumm, Tissot, Manyavar, Royal Challenge, American Tourister, Boost Energy Drink, MRF Tyres, Uber India, Remit 2 India and Philips.

The Delhi batsman had dethroned Bollywood star Shah Rukh Khan as the most valued celebrity in India for the first time in 2017.

Italian luxury sports watchmaker Panerai had announced former India captain Mahendra Singh Dhoni as their brand ambassador for India in December 2018.

The Indian women cricketers have also bagged their share of sponsorships with star player Smriti Mandhana being appointed the brand ambassador for Alcon, also in December last year.

The greatest cricketer of them all, Sachin Tendulkar, however, continues to be a hot target for brands even several years after his retirement.

The legendary batsman has sponsorship deals with Pepsi, Boost, Adidas, Apollo Tyres, Luminous Power, True Blue and NECC apart from several other brands.

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Agencies
February 23,2020

Madrid, Feb 23: Lionel Messi scored four goals and Barcelona reclaimed the top spot in the La Liga as Real Madrid suffered a surprise defeat by Levante last night, a week before the Clasico.

Madrid's nightmare afternoon was made worse by another injury to Eden Hazard, who was forced off in the second half of their 1-0 defeat in Valencia and is now doubtful to face Manchester City on Wednesday in the Champions League.

"It doesn't look good," said Real coach Zinedine Zidane afterwards.

Messi, meanwhile, ridiculed talk of a goal drought by scoring four against Eibar after four games without one, while emergency signing Martin Braithwaite made two assists off the bench, teeing up Messi and then Arthur Melo in injury-time.

Their 5-0 rout, coupled with Madrid's defeat, means Barca move back to the summit of La Liga, two points ahead of Zidane's side ahead of next Saturday's showdown at the Santiago Bernabeu.

It amounts to a considerable shift in momentum, with Barcelona away at Napoli in the first leg of the Champions League last 16 on Tuesday.

Madrid host City a day later and the plan had been for Hazard to regain form and fitness in what was only his second start since returning from three months out with a broken right foot.

But the Belgian sat in the dug-out with an ice pack around the same foot after going off and Zidane suggested it was a repeat injury after the match. "It can be weak where you've had an injury," he said.

For Madrid, playing catch-up again next weekend will be a particularly heavy psychological blow, especially given the series of off-field problems engulfing Barcelona in recent weeks.

Yet on the pitch, Messi showed no sign of distraction as the 32-year-old completed the second fastest of his now 36 league hat-tricks, after less than 40 minutes at Camp Nou.

"There's nothing left to do but stand up and applaud," Eibar wrote on Twitter afterwards.

"I won't wash my kit after hugging Messi," said Braithwaite.

Braithwaite's arrival from Leganes drew criticism after Barcelona capitalised on a curious La Liga rule that allows clubs to sign outside of the transfer window if they have lost a player to serious injury.

Brilliant Messi

Messi quickly got to work, scoring a brilliant first goal in the 14th minute after collecting the ball centrally, around 30 yards out. He had three Eibar defenders in front of him but found a way through, nutmegging Anaitz Arbilla before chipping delicately into the corner.

The second came in the 37th minute as Sergio Busquets found Arturo Vidal, who feathered a flick into Messi's path. Messi surged forward, past his stumbling opponents, and fired in.

His third, three minutes later, was the simplest of the trio and arrived only after he tried to play in Antoine Griezmann. His generosity was rewarded as a sloppy Griezmann touch meant the ball cannoned back to Messi, who apologetically poked in.

Coach Quique Setien was able to take Griezmann off with 18 minutes left and introduce Braithwaite for his debut. Braithwaite's first contribution was a skewed cross but things improved immeasurably from there, as two passes across goal gave Messi his fourth and Arthur his first.

Madrid were never in control of a chaotic contest against Levante but might have taken the lead if Hazard had done better with a long ball over the top from Marcelo, which he failed to control and then scuffed into the hands of Aitor Fernandez.

He limped off and Madrid lost their way, finally punished with 11 minutes left by a straight ball through to Morales. Luka Modric, exposed on the right side of Madrid's defence, was unable to recover and Morales caught Courtois by surprise by firing early past the goalkeeper and into the top corner.

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Agencies
May 9,2020

Tokyo, May 9: As the world continues to grapple with coronavirus pandemic, the organisers of Tokyo Game Show have cancelled 2020 showpiece event.

TGS 2020 was slated to be played from September 24 to September 27 at the Makuhari Messe convention center. However, there now talks going on for holding an online event instead.

According to the Verge, this is the first time that TGS has ever been cancelled since it started in 1996.

TGS 2020 gained more attention because of its status as the last major trade show before the launch of the upcoming next-gen consoles, the Xbox Series X and PlayStation 5.

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News Network
January 24,2020

Auckland, Jan 24: K L Rahul and Shreyas Iyer smashed quick-fire half-centuries, while skipper Virat Kohli made 45 as India defeated New Zealand by six wickets in the first T20 International to take a 1-0 lead in the five-match series here on Friday.

Chasing a challenging 204-run target, Rahul smashed 56 off 27 balls and together with Kohli shared 99 runs for the second wicket to lay the foundation for the chase.

Later, Iyer (58 not out off 29 balls) and Manish Pandey (14 not out) remained unbeaten as India chased down the target with an over to spare.

Earlier, Colin Munro, Kane Williamson and Ross Taylor smashed scintillating half-centuries to power New Zealand to a challenging 203 for five.

Opener Munro blasted six fours and two sixes in his 42-ball 59, while skipper Williamson treated the Indian bowlers with equal disdain, hitting them out of the park four times in his 26-ball 51.

Taylor then clobbered an unbeaten 54 off 27 balls. His innings was laced with three sixes and as many fours.

Opener Martin Guptill also chipped in with a 19-ball 30.

Earlier, India skipper Virat Kohli won the toss and decided to field.

For India, Jasprit Bumrah (1/), Shardul Thakur (1/44), Yuzvendra Chahal (1/32), Shivam Dube (1/24) and Ravindra Jadeja (1/18) snapped one wicket each.

Brief Score:

New Zealand: 203 for 5 in 20 overs (Colin Munro 59, Kane Williamson 51, Ross Taylor 54; Jasprit Bumrah 1/31).

India: 204 for 4 in 19 overs (Shreyas Iyer 58 not out, K L Rahul 56, Virat Kohli 45; Ish Sodhi 2/36).

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