Reaching out through communication: APD completes first year of IEC

Meda Release
July 4, 2017

aMangaluru, Jul 4: Anti-Pollution Drive (APD) Foundation, Mangaluru has reached a new milestone by successfully completing one year of executing various community outreach projects under the Inform-Educate-Communicate (IEC) initiative under mandate from Mangalore City Corporation.

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This initiative called for a continuous series of community level interactions with the public stretched over the last 12 months for addressing various issues like Solid Waste Management, Waste Segregation at Source and promoting Clean-Green Mangaluru.

APD Foundation undertook this ambitious assignment after being appointed as the strategic partners of Antony Waste Handling Cell Pvt Ltd. (AWHCPL), the official waste handling agency of MCC. The Inform-Educate-Communicate (IEC) initiative is a part of AWHCPL’s contractual obligation towards MCC in providing comprehensive waste handling services in Mangaluru.

For several years mankind has been striving towards having a cleaner future for the generations to come by taking baby steps on grass-root levels in curbing the various types of pollution. In Mangaluru however, an initiative was taken to educate the citizens on the same matter through various campaigns by the Anti-Pollution Drive (APD) Foundation.

The chief objective of IEC is to invite citizen’s participation in waste handling activities and promote an enlightened culture of cleanliness and hygiene in MCC jurisdiction. APD Foundation undertook its first IEC project on June 2016.

Since June 2016, under the IEC campaign, APD launched around 15 projects, conducted 32 road shows, steered 27 outreach and 32 ‘grass-root’ camps, distributed almost 20,000 pamphlets, reached out to 45 educational institutions and educated around 10,000 students. Through these activities APD Foundation has overseen the responsible utilisation of nearlyRs. 15, 00,000 funding earmarked for the purpose. APD Foundation has also been recognised with the prestigious UN-HABITAT Award which makes available an additional funding of RS. 4.3 lakhs for approved projects under the terms of the award.

“As of this month, it has been a year since we initiated the IEC programme. Our key instruments towards reaching the objective is through holistic information, data sharing and advocacy campaign where we sensitise the citizens and promulgate the idea of dry and wet waste segregation. We intend on driving the citizenry towards taking a more involved role in segregating their waste and adopting a sustainable and responsible living,” says Abdullah A Rehman, Founder of APD Foundation. “In the current year, we are preparing to multiply our strategic partnerships in order to build and improvise our research and awareness programmes.”

According to Abdullah A. Rehman, the primarychallenge faced by the APD team is to convince the people regarding the advantages of protecting the environment, resource conservation and economic opportunities from leading sustainable and environment friendly lifestyle. Hence IEC plays an important role in overcoming the communication challenge.

“Our main aim is to educate the youth with more focus on schools and colleges as we believe that the future of the Nation is within its’ compound walls. It is also a psychological fact that people of all ages must see something repetitively to inculcate the subject in their lives, and thus we aim at repetitive acknowledgments”, Naveen D’Souza the IEC Programme head at APD.

According to PrakashKurup of AWHCPL, “The solid waste of every household creates waste at the end of the tunnel if it is not segregated. The penultimate motive of this IEC campaign is to raise awareness of segregation at the source.”

APD is also working on developing a people integrated website and toolkits wherein each waste generator will be able to access and find out how they can achieve segregation and turn their organization or residences into a zero waste producing establishment.

Anti-Pollution Drive (APD) Foundation is a registered public trust under the Indian Trusts Act, 1882. The not-for-profit Foundation is focussed on tackling the sources of air pollution - predominantly through tackling vehicular air pollution and proper waste management.

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News Network
April 7,2020

Bengaluru, Apr 7: Former Minister and Leader of the Opposition Siddaramiah on Tuesday termed the shutting by private clinics in the state by doctors as an 'inhuman act'.

Taking to micro-blogging site Twitter, the Congress leader said due to the fear of Novel Coronavirus, the doctors have closed their private clinics, which was against their profession.

This has affected the people, especially those, who are suffering from other deceases. He urged Chief Minister B S Yediyurappa to intervene and resolve the issue immediately.

Despite the government instructions not to close down their clinics, the doctors have not been responding positively, Mr Siddaramaiah noted.

In this connection, the government should act seriously and give necessary warning to the doctors, to either open their clinics to serve the people, or face action, he added.

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News Network
May 29,2020

Thiruvananthapuram, May 29: Chief Minister Pinarayi Vijayan said that fishing in Kerala coast and southeast Arabian Sea has been completely banned from Thursday midnight as the state is expected to receive rainfall early next month.

"India Meteorological Department (IMD) has informed that southwest monsoon will arrive in Kerala coast by the first week of June. The state will receive rainfall in the next five days. Fishing in Kerala coast and the southeast Arabian sea to be completely banned from midnight," Vijayan said.

On Thursday, the IMD announced that conditions are favourable in Kerala for the onset of the southwest monsoon on June 1.

"A low-pressure area is likely to form over the southeast and adjoining east-central Arabian Sea from May 31 to June 4, 2020. In view of this, conditions are very likely to become favourable from June 1, 2020 for the onset of southwest monsoon over Kerala," the IMD said in its bulletin.

It also stated that the southwest monsoon has further advanced into some parts of Maldives-Comorin area, some more parts of south Bay of Bengal, remaining parts of Andaman Sea and Andaman and the Nicobar Islands. 

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News Network
May 12,2020

Bengaluru, May 12: Former chief minister and senior Congress leader Siddaramaiah on Tuesday said that the Central and Karnataka government have failed in containing the coronavirus spread despite having enough time for preparations.

"Central and state government failed in properly controlling COVID-19. The first coronavirus case was reported in Kerala on January 30. Lockdown was imposed on March 24. Both Centre and state had enough time for preparations," Siddaramaiah said in a press meet here.

He said that the Central government did not stop the airline services on time.

"Karnataka government might have been able to stop COVID-19 properly. However, both the state and central government are playing politics over the issue and blaming Tablighi Jamaat for the spread, which is a political strategy painted by the RSS," Siddaramaiah said.

"Who gave the licence to Tablighi's international convention? Who gave them permission in Delhi? They didn't control it. Central government is directly responsible for the increasing numbers of COVID-19 cases in India," he added.

Siddaramaiah said that the lockdown was imposed without any preparation, which he said caused huge problems for the migrant workers across the country.

"Now, the government is collecting ticket fare and looting migrant workers. They don't have jobs or food, they don't have money, and they earn every day to survive. How will they pay for the tickets? Why the government is not arranging for free trains?" the Congress leader said.

He said that around Rs 35,000 crore have been credited to PM CARES fund, Rs 3,000 crore of which was credited from Karnataka alone. "Why are they not using that money?" he asked.

Siddaramaiah said that the party is demanding for the Centre to arrange for migrant workers to return to their native places across the country free of cost.

"We asked Chief Minister to call an all party meeting. We gave many suggestions, which this government did not consider. We also took a delegation and gave a memorandum about farmers, daily wage workers, road side vendors, barbers, problems faced by the unorganized sector. But this government didn't consider any of it," he said.

Questioning the Central government's suggestion to States to amend their Agricultural Produce Market Committee (APMC) Acts, Siddaramaiah said that the move is against the federal system of the country and claimed that it harms the interests of small scale farmers.

He said that the BJP-led state government has also decided to postpone the Gram panchayat elections in the state and is trying to nominate their party workers for village panchayat elections.

"The Government must continue with the present members of the Gram panchayat. If BJP tries to nominate their party members to village panchayats, we will take to streets to protest despite the lockdown," Siddaramaiah added.

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