Reaching out through communication: APD completes first year of IEC

Meda Release
July 4, 2017

aMangaluru, Jul 4: Anti-Pollution Drive (APD) Foundation, Mangaluru has reached a new milestone by successfully completing one year of executing various community outreach projects under the Inform-Educate-Communicate (IEC) initiative under mandate from Mangalore City Corporation.

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This initiative called for a continuous series of community level interactions with the public stretched over the last 12 months for addressing various issues like Solid Waste Management, Waste Segregation at Source and promoting Clean-Green Mangaluru.

APD Foundation undertook this ambitious assignment after being appointed as the strategic partners of Antony Waste Handling Cell Pvt Ltd. (AWHCPL), the official waste handling agency of MCC. The Inform-Educate-Communicate (IEC) initiative is a part of AWHCPL’s contractual obligation towards MCC in providing comprehensive waste handling services in Mangaluru.

For several years mankind has been striving towards having a cleaner future for the generations to come by taking baby steps on grass-root levels in curbing the various types of pollution. In Mangaluru however, an initiative was taken to educate the citizens on the same matter through various campaigns by the Anti-Pollution Drive (APD) Foundation.

The chief objective of IEC is to invite citizen’s participation in waste handling activities and promote an enlightened culture of cleanliness and hygiene in MCC jurisdiction. APD Foundation undertook its first IEC project on June 2016.

Since June 2016, under the IEC campaign, APD launched around 15 projects, conducted 32 road shows, steered 27 outreach and 32 ‘grass-root’ camps, distributed almost 20,000 pamphlets, reached out to 45 educational institutions and educated around 10,000 students. Through these activities APD Foundation has overseen the responsible utilisation of nearlyRs. 15, 00,000 funding earmarked for the purpose. APD Foundation has also been recognised with the prestigious UN-HABITAT Award which makes available an additional funding of RS. 4.3 lakhs for approved projects under the terms of the award.

“As of this month, it has been a year since we initiated the IEC programme. Our key instruments towards reaching the objective is through holistic information, data sharing and advocacy campaign where we sensitise the citizens and promulgate the idea of dry and wet waste segregation. We intend on driving the citizenry towards taking a more involved role in segregating their waste and adopting a sustainable and responsible living,” says Abdullah A Rehman, Founder of APD Foundation. “In the current year, we are preparing to multiply our strategic partnerships in order to build and improvise our research and awareness programmes.”

According to Abdullah A. Rehman, the primarychallenge faced by the APD team is to convince the people regarding the advantages of protecting the environment, resource conservation and economic opportunities from leading sustainable and environment friendly lifestyle. Hence IEC plays an important role in overcoming the communication challenge.

“Our main aim is to educate the youth with more focus on schools and colleges as we believe that the future of the Nation is within its’ compound walls. It is also a psychological fact that people of all ages must see something repetitively to inculcate the subject in their lives, and thus we aim at repetitive acknowledgments”, Naveen D’Souza the IEC Programme head at APD.

According to PrakashKurup of AWHCPL, “The solid waste of every household creates waste at the end of the tunnel if it is not segregated. The penultimate motive of this IEC campaign is to raise awareness of segregation at the source.”

APD is also working on developing a people integrated website and toolkits wherein each waste generator will be able to access and find out how they can achieve segregation and turn their organization or residences into a zero waste producing establishment.

Anti-Pollution Drive (APD) Foundation is a registered public trust under the Indian Trusts Act, 1882. The not-for-profit Foundation is focussed on tackling the sources of air pollution - predominantly through tackling vehicular air pollution and proper waste management.

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Agencies
February 11,2020

Dubai, Feb 11: An Indian national has been diagnosed with the novel coronavirus in the UAE, bringing the total number of confirmed infection cases to eight, the country's health ministry has said.

The death toll in China's coronavirus outbreak has gone up to 1,016 while the confirmed cases of infection have soared to 42,638, Chinese health officials said on Tuesday.

The UAE Ministry of Health and Prevention (MoHAP) said on Monday that the Indian national was infected after he interacted with a recently diagnosed person.

"The Ministry of Health and Prevention announced today the eighth confirmed case of new coronavirus in the UAE, which is an Indian national who had interacted with a recently diagnosed person," it said in a tweet.

On Sunday, the ministry said that the two new patients, a Chinese national and a Filipino, had been diagnosed with the disease and were receiving medical care as per the highest health standards available in the country.

It said that all health facilities will continue to report any new cases suspected to have coronavirus.

Last week, a family of four who arrived from Wuhan for a holiday in Dubai were diagnosed with coronavirus. A fifth patient, who also arrived from the Chinese city, was confirmed to have been infected with 
the virus, but is reportedly in a stable condition.

China and countries around the world are scrambling to contain the spread of coronavirus which fiirst surfaced in Wuhan city in the Central Hubei province of China. Apart from China, two deaths have occurred in Hong Kong and the Philippines.

Besides Germany, Britain and Italy, other European nations with cases of the virus include France, Russia, Belgium, Sweden, Finland and Spain.

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News Network
February 4,2020

Bengaluru, Feb 4: Congress MLA UT Khader on Tuesday alleged that B.S. Yediyurappa-led government has stopped providing free food to poor families under 'Anna Bhagya' scheme from last two months which was started by the Congress in the state.

"Former Chief Minister Siddaramaiah had started a scheme 'Anna Bhagya' under which free rice and wheat to 494 education institutions, NGOs, and old age homes were provided and the present government has stopped providing benefits to the poor people," said the MLA.

Alleging that the present government has stopped with the scheme Khadar said, "From last two months the government has stopped providing free food to the institutes and NGOs."

Khadar further demanded to restart the scheme to help the poor students.

"They should restart the scheme which supports poor students and old age houses, or congress will protest if the scheme is not restarted."

Last year in August, Karnataka Chief Minister B.S. Yediyurappa had said that his government has no plans to stop any "pro-people schemes" including Anna Bhagya.

"Our government has no plans to scrap any of the pro-people schemes. Our Government is a pro-people Government. I have already signed the file to release grants to continue the "Anna Bhagya scheme" the twitter handle of Karnataka Chief Minister's Office had quoted him as saying.

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News Network
May 25,2020

Bengaluru, May 25: Karnataka Chief Minister B S Yediyurappa on Monday greeted the Muslim brethren on the occasion of Eid-ul-Fitr, which is being celebrated in a subdued manner due to coronavirus related restrictions.

"Warm greetings of Eid-ul-Fitr. May this festival of peace and harmony bring happiness in life," Yediyurappa said in his message.

He congratulated the Muslim fraternity for cooperating with the authorities by offering prayers at home during the holy month of Ramadan and supporting the government to contain COVID-19.

"I hope the same trend will continue during the festivities of Eid-ul-Fitr too. I thank you all for your support in the fight against COVID-19," he said.

The Eid festivities were a low-key affair as Muslim brethren celebrated the festival indoors in view of lockdown to contain coronavirus on Monday.

People offered the special prayers inside their houses instead of performing it in mosques and Eidgah, the open field to perform prayers, and refrained from going out to greet each other.

As the Karnataka government has ordered Sunday Curfew throughout the lockdown-4 till May 31, the otherwise bustling markets in the urban areas of Karnataka remained shut.

People could not venture out to make necessary purchases on Sunday.

The Jama Masjid of Bengaluru at the City Market had asked the Muslims to offer prayers inside their houses and not go to the burial grounds to express their sentiments for the departed souls.

"Mass prayers are not allowed anywhere in Karnataka. Just five important persons managing the mosques offered the prayers. Similarly, people go to the graveyard to pray for the dead ones but this time we asked people to express their sentiments from inside their homes instead of going to the burial grounds," Maulana Maqsood Imran, the Khateeb-O-Imam, Jama Masjid, Bengaluru, told news agency.

He said, "coronavirus is spreading very rapidly in our country. If we don't follow the guidelines, it will not only cause trouble to us but also to the doctors and the government. It will be the biggest celebration if we abide by the norms."

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