Shilpa Shetty joins 'gold rush'; launches jewellery firm

April 3, 2014

Mumbai, Apr 3: Bollywood actor Shilpa Shetty today launched her own gold bullion and jewellery company, which will have outlets in seven cities.

Shilpa_ShettySatyug Gold has entered into long-term contracts with gold mines all over the world and also owns two refineries in India, Shetty, who is Chairperson of the company, said.

Satyug Gold is opening seven stores in cities like Mumbai, Delhi, Jaipur, Ahmedabad, Pune, Chandigarh and Ludhiana. These outlets will feature regular collections of jewellery designed by the actress.

"We have entered into long-term contracts with gold mines from all over the world and own two licensed refineries in India. Some of the margins we make in our gold business will be passed on to our customers in the form of discounts.

"This is possible because we are a complete mine-to- refinery-to-customer set up," Shetty told reporters here.

Satyug owns 42 per cent stake in AuPtAg Refinery and 50 per cent in Royal Refinery, both located in Navi Mumbai. They have refining capacity of 18 tonne and 150 tonne per annum, respectively, she said.

On the occasion, Shetty launched 12 creatively designed evil eye charms made in 22 karat gold.

The company has also launched its own minted 24 karat (999) purity gold coins in different sizes. The coins will be apt for gifting, Shetty said.

Satyug is also launching, for a limited period and in association with the Indian Bullion & Jewellers Association (IBJA), a scheme that will offer patrons chance to purchase pure 24 karat gold at up to 37 per cent off the prevailing market rates linked to various delivery tenures.

Satyug has inked a five-year deal with the association worth Rs 25 crore as royalty payment, said IBJA President Mohit Kamboj.

Size of India's gems and jewellery industry is likely to double to Rs 5,00,000 crore by 2018 and investment demand in the form of coins and bars has a capacity to reach Rs 1,80,000 crore by 2018 from Rs 85,000 crore in FY 12.

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News Network
June 8,2020

Jun 8: The Shiv Sena has sought to take a different stand on Bollywood actor Sonu Sood’s help in ferrying migrants back home in the midst of the nationwide lockdown induced by the coronavirus pandemic. On Sunday evening, the actor met Maharashtra Chief Minister Uddhav Thackeray at his residence ‘Matoshree’. The CM’s son and Maharashtra minister Aaditya Thackeray and MLA Aslam Shaikh were also present during the meeting.

Sonu Sood’s visit to the Shiv Sena supremo’s residence came after Sanjay Raut, one of the most vocal leaders of the party, criticised the actor and sought to draw a BJP link to his help to migrants in order to show the ruling dispensation in poor light.

“Sood is an actor whose profession is to deliver dialogues scripted by someone else and make a living out of it. There are many people like Sood who would promote any political party if paid well,” Raut wrote in Shiv Sena mouthpiece Saamna.

Referring to the actor’s help to migrants, Raut wondered if the sudden generosity of “Mahatma” Sood in Mumbai was at BJP’s behest and said that he would “soon meet Prime Minister Narendra Modi and become the celebrity manager of Mumbai.”

As Raut’s remarks fuelled a controversy in political circles, Aaditya Thackeray tweeted in praise of Sood in an apparent attempt to distance the party and its leadership from the leader’s remarks.

“This evening Sonu Sood met up with Maharashtra CM Uddhav Thackeray ji along with Minister Aslam Shaikh ji and me. Better Together, Stronger Together to assist as many people through as many people. Good to have met a good soul to work for the people together.”

“The CM was glad to meet Sonu Sood and discussed the work everyone is doing for the people during covid relief. Misunderstandings don’t exist but what does is a commitment to help people,” Aaditya tweeted.

Sonu Sood too sought to downplay Raut’s remarks and expressed gratitude to all political parties for having supported him. “They (Shiv Sena) are also supporting it and it’s not about any particular party. We have to support all the people who are suffering. Every party from Kashmir to Kanya Kumari has supported me,” the actor told reporters after his meeting with the Chief Minister.

Sonu Sood has earned immense praise for providing help to stranded migrant workers during the Covid-19 lockdown. He has launched a helpline for migrants and has helped hundreds of migrants return to their native places in Bihar, Uttar Pradesh, Jharkhand and Karnataka.

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News Network
February 21,2020

Kolhapur, Feb 21: Voicing against Citizenship (Amendment) Act (CAA), renowned lyrics and thinker Javed Akhtar has said that the act was an assault to secularism and integrity of India and with the ongoing protests, the nation had reached a threshold for an another struggle.

Speaking here on Thursday night at an event organised on the 5th death anniversary of CPI senior leader and progressive leader Com Govind Pansare, Mr Akhtar said the newly amended citizenship act was a plot to split the country.

Mr Javed said that communalism has a deep root in India and it spread after the formation of Hindu Mahasabha and Muslim League in British India. "Muslim league got Pakistan but Hindu Mahasabha is still unsatisfied," he alleged and added that BJP was now 'working as a branch of RSS' and trying to 'split the country' through NRC.

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News Network
January 14,2020

Indore, Jan 14: Yoga guru Ramdev has said that Deepika Padukone should hire persons like him for offering correct advice, days after the actress had visited Jawaharlal Nehru University in Delhi following the violence at the campus earlier this month.

"Deepika Padukone needs to study about political, social and cultural issues. She should understand more about our country. Only after gaining knowledge, she should take decisions. I feel she should have persons like Swami Ramdev for correct advice," Ramdev said at an event here on Monday.

On January 7, Padukone joined the protest at JNU after a masked mob entered the varsity campus and attacked the students and teachers with sticks and rods on January 5.

Several BJP leaders questioned the support extended by Padukone. On the other hand, the Congress threw their weight behind the actress for her stand.

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