Tourism Dept's Short Film On Kashmir Takes Social Media By Storm

Agencies
September 25, 2017

Srinagar, Sept 25: Within a few hours of its release, a promotional film by Tourism Department in Kashmir, to counter the negative perception about the Valley, has taken the social media by a storm.

The film has drawn over 1.6 million views in less than 48 hours after its release.

The five-minute film titled 'Warmest Place on Earth' has also been shared by Bollywood celebrities like Karan Johar, Imtiaz Ali and Alia Bhatt.

The lyrics of the background song in the film have been written by 2009 UPSC topper Shah Faesal.

The video, released by Chief Minister Mehbooba Mufti on Saturday, has drawn more than 1.6 million views on the official page of the state's tourism department alone in less than 48 hours.

It has also been watched by about 40,000 people on YouTube, while also shared widely on Twitter and Instagram.

Interestingly, Mufti also took to Twitter to share the short film in her first tweet ever.

The new campaign is drawing a huge response from people across various social media platforms.

"It was much needed, should have come before but better late than never," Director Tourism Kashmir, Mehmood Shah told PTI, adding there has been an enormous response to the short film ever since its release.

Let us hope it helps in attracting tourists to the Valley, he said.

Many celebrities have joined the tourism department in promoting the destination on social media.

Filmmaker Karan Johar shared the film on Twitter writing "The beauty and warmth of Kashmir."

Actress Alia Bhatt said the film truly captures the essence of Kashmir. "This short film truly captures the essence of Kashmir!!! The warmest place on earth! Please watch!" she tweeted.

Netizens appreciated the short film, with several of them narrating their own experiences of visiting Kashmir.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
July 14,2020

Los Angeles, Jul 14: US officials on Monday found the body of "Glee" actress Naya Rivera in the Californian lake where she drowned last week during a boat trip with her four-year-old son.

Rivera's body was retrieved and an initial examination found no evidence of foul play or suicide, Ventura County Sheriff Bill Ayub told a press conference.

"We are confident the body we found is that of Naya Rivera," said Ayub, pointing to the location, appearance, clothing and condition of the body.

Her body was being taken to a medical examiner's office for a full autopsy and confirmation of her identity from dental records, though no other missing persons have been reported at Lake Piru, he added.

Rivera, 33, is believed to have accidentally drowned after renting the boat with her young son at the camping and recreational hotspot around an hour's drive northwest of Los Angeles.

She vanished on Wednesday afternoon, and a massive search involving divers, patrol boats and helicopters was launched after her sleeping son was spotted drifting alone in a boat on the lake.

The son later told investigators that Rivera had helped him into the boat before "he looked back and saw her disappear under the surface of the water," said the sheriff.

Ayub pointed to the lake's strong currents as a possible cause of a fatal accident.

"The idea perhaps being that the boat started drifting -- it was unanchored -- and that she mustered enough energy to get her son back onto the boat, but not enough to save herself," he said.

The lake has been closed to the public since Wednesday, with around 100 personnel, including the US Coast Guard and rescuers from neighboring counties, joining the search.

Search teams used footage from video messaging calls Rivera made from the boat before her disappearance, as well as interviews with her son, to scour portions of the lake bed for her remains over six days, with no success.

"We believe she was concealed within some of the shrubbery on the floor bed of the lake" before eventually floating to the surface due to natural decomposition, said Ayyub.

With less than one foot (30 centimeters) of visibility underwater in daylight, the recovery operation was a "complex search effort" even with use of sonar equipment, he said.

Rivera was best known for her role as high school cheerleader Santana Lopez in "Glee."

She starred for six seasons in the wildly popular musical television series set in a US high school that ended in 2015.

The "Glee" cast has been struck by tragedy before.

Actor Mark Salling took his own life in 2018, weeks before being sentenced for possession of child pornography.

Canadian castmate Cory Monteith died in July 2013 of an overdose of drugs and alcohol.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
June 24,2020

Mumbai, Jun 24: Veteran choreographer Saroj Khan has been admitted to a hospital here after she complained of breathing problems.

According to a source close to her family, the 71-year old choreographer was rushed to Guru Nanak Hospital in Bandra on Saturday.

Following her hospitalisation, a mandatory Covid-19 test was done, which turned out to be negative.

"She is fine now and recovering. She had breathing issues and was taken to hospital for that. Her Covid test was done which turned out negative. She doesn't have any symptoms. She is likely to be discharged in a day or two," the source told PTI.

In a career spanning over four decades, Khan is credited with choreographing more than 2,000 songs.

The three-time National Award winner has choreographed for some of the most memorable tracks, including "Dola Re Dola" from Sanjay Leela Bhansali's "Devdas", "Ek Do Teen" from Madhuri Dixit-starrer "Tezaab" and "Ye Ishq Haaye" from "Jab We Met" in 2007.

She last choreographed for "Tabaah Hogaye", featuring Madhuri from filmmaker Karan Johar's production "Kalank" in 2019.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
February 9,2020

New Delhi, Feb 9: Senior Bharatiya Janata Party (BJP) leader LK Advani got emotional while watching the movie "Shikara: The Untold Story Of Kashmiri Pandits". It is a Hindi-language period film produced and directed by Vidhu Vinod Chopra, based on the exodus of Kashmiri Pandits from Kashmir.

In a video clip, the political veteran is seen trying to hold back his tears at the end of the film while Mr Chopra rushes to console him. Other people around them were also seen getting emotional and congratulating the filmmaker for the movie.

"Shikara" is about how Kashmiri Pandits were forced to flee from their houses in the Kashmir Valley in early 1990, in the wake of insurgency. The filmmaker said the film showcases how Kashmiri Pandits rebuilt their lives in the aftermath of the tragic event.

Featuring Aadil Khan and Sadia, Shikara released on February 7. Vidhu Vinod Chopra, who is from Kashmir, dedicates his movie to his mother, who died in 2007.

Comments

Abdul Gaffar Bolar
 - 
Monday, 10 Feb 2020

Does this man know the trouble and pain of humans???

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.