Tourism Dept's Short Film On Kashmir Takes Social Media By Storm

Agencies
September 25, 2017

Srinagar, Sept 25: Within a few hours of its release, a promotional film by Tourism Department in Kashmir, to counter the negative perception about the Valley, has taken the social media by a storm.

The film has drawn over 1.6 million views in less than 48 hours after its release.

The five-minute film titled 'Warmest Place on Earth' has also been shared by Bollywood celebrities like Karan Johar, Imtiaz Ali and Alia Bhatt.

The lyrics of the background song in the film have been written by 2009 UPSC topper Shah Faesal.

The video, released by Chief Minister Mehbooba Mufti on Saturday, has drawn more than 1.6 million views on the official page of the state's tourism department alone in less than 48 hours.

It has also been watched by about 40,000 people on YouTube, while also shared widely on Twitter and Instagram.

Interestingly, Mufti also took to Twitter to share the short film in her first tweet ever.

The new campaign is drawing a huge response from people across various social media platforms.

"It was much needed, should have come before but better late than never," Director Tourism Kashmir, Mehmood Shah told PTI, adding there has been an enormous response to the short film ever since its release.

Let us hope it helps in attracting tourists to the Valley, he said.

Many celebrities have joined the tourism department in promoting the destination on social media.

Filmmaker Karan Johar shared the film on Twitter writing "The beauty and warmth of Kashmir."

Actress Alia Bhatt said the film truly captures the essence of Kashmir. "This short film truly captures the essence of Kashmir!!! The warmest place on earth! Please watch!" she tweeted.

Netizens appreciated the short film, with several of them narrating their own experiences of visiting Kashmir.

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News Network
January 22,2020

Patna, Jan 22: Actor Kangana Ranaut has expressedher desire to make a movie on Chandragupta, the shepherd-turned-emperor who founded the Maurya dynasty, noting that the film industry has “not done enough justice to our history”.

The national award winner was here to take part in a programme organised by the publishers of a leading Hindi daily where she performed a jig to the tunes of Bhojpuri songs along with actor-turned-politician Ravi Kishan before the duo participated in a question and answer session.  Replying to the questions posed by Kishan, who is also the BJP MP from Gorakhpur, Ranaut on Tuesday said it was her second trip to Bihar.

“The last time, I was here as a child though I have not yet got a chance to explore the state with which I feel a connect as my Yoga teacher has his roots here,” she said.

Ranaut, who won acclaim for portraying Rani Laxmibai, the valiant queen of Jhansi who took on the British during the revolt of 1857 -- in ‘Manikarnika’, when asked if she would like to be associated with a film on any historical figure from Bihar, said, “It would be Chandragupta Maurya. The film industry has not done much justice to our history”.

A self-confessed admirer of Prime Minister Narendra Modi, the 32-year-old, who has won three National Awards in the Best Actress and Best Supporting Actress categories, replied in the affirmative when asked about reports that she has turned producer and her first venture is based on the theme of Ram temple in Ayodhya.

The Himachal Pradesh-born actress, who has courted controversy for taking on well-entrenched Bollywood “insiders” like Karan Johar and Hrithik Roshan, said she has had a rebellious streak since childhood and shared an anecdote about her breaking her teacher’s stick upon being hit for chatting with a classmate in school.

When Kishan asked why she has gained so much weight, Ranaut replied it was in preparation for her upcoming biopic “Thalaivi”, based on late Tamil Nadu Chief Minister J Jayalalithaa.

The actress said her forthcoming release “Panga” is a family drama.

Ranaut said after landing in Patna, she gorged on ‘Litti Chokha’, a local delicacy.

She also regaled the audience by greeting them in Bhojpuri and repeating several commonly used phrases of the dialect after Kishan.

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News Network
April 12,2020

Los Angeles, Apr 12: Pop star Rihanna has asked her fans, who are demanding her to release her new album soon, to back off as her prime focus right now is doing her bit in saving the world from the coronavirus pandemic.

The Grammy winner was one of the first Hollywood personalities who pledged support towards the relief efforts in fighting the COVID-19 outbreak.

Rihanna has been teasing new for quite some time now and eager admirers got an earful from her during an Instagram Live. Her last studio album was 'Anti' which was released in 2016.

Taking a swipe at US President Donald Trump, the Barbadian singer said, "If one of y'all ask me about the album one more time when I'm tryna save the world, unlike y'all president....on sight."

Rihanna's non-profit organisation Clara Lionel Foundation (CLF) and Twitter CEO Jack Dorsey recently donated USD 2.1 million each to help victims of domestic violence in Los Angeles during the COVID-19 stay-at-home order.

Also CLF and and rapper Jay-Z's Shawn Carter Foundation donated USD 2 million to support undocumented workers, the incarcerated, homeless and elderly populations, and children of frontline healthcare workers in Los Angeles and New York City amid the coronavirus pandemic.

Earlier, Rihanna, through CLF, also donated USD 5 million to support Direct Relief, Partners In Health, Feeding America, the International Rescue Committee and World Health Organization's COVID-19 Solidarity Response Fund as they continue to fight the pandemic in the US, the Caribbean and Africa.

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News Network
June 6,2020

New Delhi, Jun 6: Actor Ayushmann Khurrana took the internet by storm as he posted a picture of himself in the dark 'Joker' avatar on Saturday.

Artist Swapnil Pawar transformed Khurrana into the 'Joker' through his artwork which the actor posted on his Instagram.

"Do I really look like a guy with a plan? You know what I am? I'm a dog chasing cars. I wouldn't know what to do with one if I caught it ... I'm an Agent of Chaos!" Khurrana quoted a famous dialogue from the film 'Joker' in the caption.

The 35-year-old actor, who hasn't played an outright negative role in his career further revealed his fascination for negative characters in the caption.

"Sinister, menacing, evil, cold, conniving yet brilliant, genius - have always thought of playing a negative character like Joker. Thank you @swapnilmpawar for reading my mind and this incredible artwork!" he wrote.

Khurrana believes that though it is good to portray different roles and he would love to play a negative character but the message at the end should be positive.

"I will be happy to play a negative character. I would love to play a morally corrupt person. That will be out of my realm. But the message, at the end of the day, should be positive. I don't want to endorse wrongdoings on screen," he said.

The new look of the 'Article 15' actor won hearts as the post was flooded with scores of comments from his fans.

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