Tourism Dept's Short Film On Kashmir Takes Social Media By Storm

Agencies
September 25, 2017

Srinagar, Sept 25: Within a few hours of its release, a promotional film by Tourism Department in Kashmir, to counter the negative perception about the Valley, has taken the social media by a storm.

The film has drawn over 1.6 million views in less than 48 hours after its release.

The five-minute film titled 'Warmest Place on Earth' has also been shared by Bollywood celebrities like Karan Johar, Imtiaz Ali and Alia Bhatt.

The lyrics of the background song in the film have been written by 2009 UPSC topper Shah Faesal.

The video, released by Chief Minister Mehbooba Mufti on Saturday, has drawn more than 1.6 million views on the official page of the state's tourism department alone in less than 48 hours.

It has also been watched by about 40,000 people on YouTube, while also shared widely on Twitter and Instagram.

Interestingly, Mufti also took to Twitter to share the short film in her first tweet ever.

The new campaign is drawing a huge response from people across various social media platforms.

"It was much needed, should have come before but better late than never," Director Tourism Kashmir, Mehmood Shah told PTI, adding there has been an enormous response to the short film ever since its release.

Let us hope it helps in attracting tourists to the Valley, he said.

Many celebrities have joined the tourism department in promoting the destination on social media.

Filmmaker Karan Johar shared the film on Twitter writing "The beauty and warmth of Kashmir."

Actress Alia Bhatt said the film truly captures the essence of Kashmir. "This short film truly captures the essence of Kashmir!!! The warmest place on earth! Please watch!" she tweeted.

Netizens appreciated the short film, with several of them narrating their own experiences of visiting Kashmir.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
January 22,2020

Patna, Jan 22: Actor Kangana Ranaut has expressedher desire to make a movie on Chandragupta, the shepherd-turned-emperor who founded the Maurya dynasty, noting that the film industry has “not done enough justice to our history”.

The national award winner was here to take part in a programme organised by the publishers of a leading Hindi daily where she performed a jig to the tunes of Bhojpuri songs along with actor-turned-politician Ravi Kishan before the duo participated in a question and answer session.  Replying to the questions posed by Kishan, who is also the BJP MP from Gorakhpur, Ranaut on Tuesday said it was her second trip to Bihar.

“The last time, I was here as a child though I have not yet got a chance to explore the state with which I feel a connect as my Yoga teacher has his roots here,” she said.

Ranaut, who won acclaim for portraying Rani Laxmibai, the valiant queen of Jhansi who took on the British during the revolt of 1857 -- in ‘Manikarnika’, when asked if she would like to be associated with a film on any historical figure from Bihar, said, “It would be Chandragupta Maurya. The film industry has not done much justice to our history”.

A self-confessed admirer of Prime Minister Narendra Modi, the 32-year-old, who has won three National Awards in the Best Actress and Best Supporting Actress categories, replied in the affirmative when asked about reports that she has turned producer and her first venture is based on the theme of Ram temple in Ayodhya.

The Himachal Pradesh-born actress, who has courted controversy for taking on well-entrenched Bollywood “insiders” like Karan Johar and Hrithik Roshan, said she has had a rebellious streak since childhood and shared an anecdote about her breaking her teacher’s stick upon being hit for chatting with a classmate in school.

When Kishan asked why she has gained so much weight, Ranaut replied it was in preparation for her upcoming biopic “Thalaivi”, based on late Tamil Nadu Chief Minister J Jayalalithaa.

The actress said her forthcoming release “Panga” is a family drama.

Ranaut said after landing in Patna, she gorged on ‘Litti Chokha’, a local delicacy.

She also regaled the audience by greeting them in Bhojpuri and repeating several commonly used phrases of the dialect after Kishan.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
June 25,2020

Jun 25: Bollywood star Sushant Singh Rajput’s last movie “Dil Bechara” is getting a release on Disney+Hotstar on July 24.

With an aim to honour the legacy of the actor, the streaming platform is making the movie available to even the non-subscribers.

Rajput was found dead at his Bandra home on June 14 at the age of 34.

Billed as a soulful love story, “Dil Bechara” marks the directorial debut of casting director and Rajput's industry friend Mukesh Chhabra. The film is produced by Fox Star Studios.

“We are humbled to be able to play a small part in sustaining the legacy of a fine actor like Sushant Singh Rajput. In celebration of his life and his extraordinary work, 'Dil Bechara' will release directly on digital this July on Disney+ Hotstar; and will be available to all subscribers and non-subscribers across India. Our prayers and wishes to his family and loved ones,” Uday Shankar, President – The Walt Disney Company APAC and Chairman, Star & Disney India, said.

The actor had a long-standing relationship with the STAR & Disney India network, having started his career with the show “Kis Desh Mein Hai Meraa Dil” in 2008 to his Bollywood transition where he delivered some of his most memorable performances in “M.S. Dhoni: The Untold Story” (2016) and “Chhichhore” (2019), both produced by Fox Star Studios.

Chhabra said he never imagined he would release the film without Rajput.

 “Sushant was not just the hero of my debut film as a director, but he was a dear friend who stood by me through thick and thin. We had been close right from 'Kai Po Che!' to 'Dil Bechara'. He had promised me that he would be in my first film.

"So many plans were made together, so many dreams were dreamt together but never once did I ever imagine that I would be left alone to release this film. He always showered immense love on me while I was making it and his love will guide us as we release it,” the director said.

“Dil Bechara” is the official remake of 2014 Hollywood romantic drama “The Fault in our Stars”, which was based on John Green’s popular novel of the same name. The Hindi adaptation of the movie was done by Shashank Khaitan and Suprotim Sengupta.

“Dil Bechara” will see Rajput in a leading role alongside debutante Sanjana Sanghi, and Saif Ali Khan in an interesting cameo.

The music of the film has been composed by AR Rahman and the lyrics are by Amitabh Bhattacharya.

“Dil Bechara” revolves around Kizie Basu (Sanghi) and Immanuel Rajkumar Junior or Manny (Rajput) and explores the funny, thrilling, and tragic adventure of being alive and in love.

Together Kizie and Manny embark on an on-off-up-down-sad and sweet profound journey into the heart of that crazy little thing called life. It teaches them what it means to feel truly alive and fall in love.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
June 10,2020

Mumbai, Jun 10: Bollywood actors Sushant Singh Rajput and Varun Sharma's former manager Disha Salian reportedly committed suicide by jumping off the 14th floor of her apartment in Malad on June 8 night.

Varun Sharma mourned the demise on Instagram, sharing a photo with his former manager and friend.

"Am at a loss of words. Speechless. Numb. It all looks unreal. So many memories. Such a lovely person and a dear friend. You always wore that smile everyday, and with such kindness you dealt with everything that came your way. You will be deeply missed. Prayers and Strength to the Family. I still can't believe Disha you're gone. Gone too Soon," wrote Varun.

The young celebrity manager was reportedly with her fiance when she took the drastic step on June 8 night. She was declared dead on being rushed to a hospital in Borivali.

The police have started an investigation. As per reports, they have recorded the statement of the deceased's parents. Her fiance might also be asked for a statement.

Apart from Sushant Singh Rajput and Varun Sharma, Disha has managed comedian Bharti Singh in the past.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.