Tourism Dept's Short Film On Kashmir Takes Social Media By Storm

Agencies
September 25, 2017

Srinagar, Sept 25: Within a few hours of its release, a promotional film by Tourism Department in Kashmir, to counter the negative perception about the Valley, has taken the social media by a storm.

The film has drawn over 1.6 million views in less than 48 hours after its release.

The five-minute film titled 'Warmest Place on Earth' has also been shared by Bollywood celebrities like Karan Johar, Imtiaz Ali and Alia Bhatt.

The lyrics of the background song in the film have been written by 2009 UPSC topper Shah Faesal.

The video, released by Chief Minister Mehbooba Mufti on Saturday, has drawn more than 1.6 million views on the official page of the state's tourism department alone in less than 48 hours.

It has also been watched by about 40,000 people on YouTube, while also shared widely on Twitter and Instagram.

Interestingly, Mufti also took to Twitter to share the short film in her first tweet ever.

The new campaign is drawing a huge response from people across various social media platforms.

"It was much needed, should have come before but better late than never," Director Tourism Kashmir, Mehmood Shah told PTI, adding there has been an enormous response to the short film ever since its release.

Let us hope it helps in attracting tourists to the Valley, he said.

Many celebrities have joined the tourism department in promoting the destination on social media.

Filmmaker Karan Johar shared the film on Twitter writing "The beauty and warmth of Kashmir."

Actress Alia Bhatt said the film truly captures the essence of Kashmir. "This short film truly captures the essence of Kashmir!!! The warmest place on earth! Please watch!" she tweeted.

Netizens appreciated the short film, with several of them narrating their own experiences of visiting Kashmir.

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News Network
June 8,2020

Jun 8: The Shiv Sena has sought to take a different stand on Bollywood actor Sonu Sood’s help in ferrying migrants back home in the midst of the nationwide lockdown induced by the coronavirus pandemic. On Sunday evening, the actor met Maharashtra Chief Minister Uddhav Thackeray at his residence ‘Matoshree’. The CM’s son and Maharashtra minister Aaditya Thackeray and MLA Aslam Shaikh were also present during the meeting.

Sonu Sood’s visit to the Shiv Sena supremo’s residence came after Sanjay Raut, one of the most vocal leaders of the party, criticised the actor and sought to draw a BJP link to his help to migrants in order to show the ruling dispensation in poor light.

“Sood is an actor whose profession is to deliver dialogues scripted by someone else and make a living out of it. There are many people like Sood who would promote any political party if paid well,” Raut wrote in Shiv Sena mouthpiece Saamna.

Referring to the actor’s help to migrants, Raut wondered if the sudden generosity of “Mahatma” Sood in Mumbai was at BJP’s behest and said that he would “soon meet Prime Minister Narendra Modi and become the celebrity manager of Mumbai.”

As Raut’s remarks fuelled a controversy in political circles, Aaditya Thackeray tweeted in praise of Sood in an apparent attempt to distance the party and its leadership from the leader’s remarks.

“This evening Sonu Sood met up with Maharashtra CM Uddhav Thackeray ji along with Minister Aslam Shaikh ji and me. Better Together, Stronger Together to assist as many people through as many people. Good to have met a good soul to work for the people together.”

“The CM was glad to meet Sonu Sood and discussed the work everyone is doing for the people during covid relief. Misunderstandings don’t exist but what does is a commitment to help people,” Aaditya tweeted.

Sonu Sood too sought to downplay Raut’s remarks and expressed gratitude to all political parties for having supported him. “They (Shiv Sena) are also supporting it and it’s not about any particular party. We have to support all the people who are suffering. Every party from Kashmir to Kanya Kumari has supported me,” the actor told reporters after his meeting with the Chief Minister.

Sonu Sood has earned immense praise for providing help to stranded migrant workers during the Covid-19 lockdown. He has launched a helpline for migrants and has helped hundreds of migrants return to their native places in Bihar, Uttar Pradesh, Jharkhand and Karnataka.

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News Network
June 19,2020

Mumbai, Jun 19: The Mumbai Police, probing the   case of alleged suicide of Bollywood actor Sushant Singh Rajput, has sent a letter to Yash Raj Films, seeking details of the contracts it had signed with him, an official said on Friday.

Rajput, 34, known for films like Kai Po Che!, MS Dhoni: The Untold Story, Chhichhore, was found hanging in his Bandra apartment on Sunday, sending shockwaves in the film industry and elsewhere.

"Police are investigating various angles, including that of professional rivalry, in the case," the official said. So far, Bandra police have recorded the statements of over 13 people, including Rajput's family members and close friends like actor Rhea Chakraborty and casting director Mukesh Chhabra.

 "Keeping in view the professional angle, police have started calling some prominent production houses for inquiry. As part of that, police on Thursday sent a letter to Yash Raj Films, seeking details of all the contracts it had signed with the deceased actor," a senior police officer said.

"We have also asked for the copies of the contracts that Yash Raj Films had signed with the actor," he added.

In the next few days, police may also call those people, who had played a role in signing of contracts between the actor and the production houses for their projects, the officer said.

 Rajput had worked in two Yash Raj Films movies - Shuddh Desi Romance (2013) directed by Maneesh Sharma and in director Dibakar Banerjee directed Detective Byomkesh Bakshy! (2015).

His third film with the banner was supposed to be Paani, directed by Shekhar Kapur. However, YRF had reportedly backed out of the project later.

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News Network
May 2,2020

Los Angeles, May 2: Pop diva Madonna has revealed that she has tested positive for the COVID-19 anitbodies.

The singer shared the news in the 14th edition of her “Quarantine Diary” on Instagram TV.

“Took a test the other day and I found out that I have the antibodies. So tomorrow I’m just going to go for a long drive in the car, and I’m gonna roll down the window and I’m gonna breathe in the COVID-19 air. Yup. I hope the sun is shining,” Madonna said.

According to Centers for Disease Control and Prevention (CDC), US, antibody tests are used to determine whether or not a person has been exposed to COVID-19 by finding proteins the body produces to fight the virus.

However, the CDC has yet to confirm if the possession of antibodies is equal to immunity.

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