Virat Kohli is the most valuable celebrity brand

Agencies
December 21, 2017

Mumbai, Dec 21: Indian cricket captain Virat Kohli has dethroned Bollywood superstar Shah Rukh Khan to become the most valuable celebrity brand in the country, with a brand value of USD 144 million registering a growth of 56 percent from last year, according to a report.

This increase is primarily driven by his growing endorsement fees, on-field performances and rise in popularity index, according to the Duff & Phelps report Rise of the Millennials: India's Most Valuable Celebrity Brands.

"For the first time since we began publishing our rankings, Shah Rukh Khan has slipped from the top ranking and been replaced by Virat Kohli. Kohli is now the first choice of brands to engage and attract consumers, fueled by his extraordinary on-field performances and off-field charisma," Duff & Phelps managing director and region leader - India, Japan and Southeast Asia Varun Gupta said.

Shah Rukh Khan slipped to the second rank, with a brand value of USD 106 million, down by nearly 20 percent as compared to 2016, while actress Deepika Padukone, valued at USD 93 million, retained her third rank.

Kohli endorses 20 brands as of October 2017, while Khan and Padukone endorse 21 and 23 brands, respectively.

Actor Akshay Kumar added seven new product brands to his portfolio and his brand value surged nearly 97 percent to reach USD 47 million in 2017.

Ace shuttler PV Sindhu is the first female sports personality to feature in the top 15 celebrities, occupying the 15th slot with a brand valuation of USD 15 million.

Former Indian cricket captain Mahendra Singh Dhoni is the only other sportsperson to feature in the top 15 list, taking the 13th position with a brand value of USD 21 million.

The total value of the top 15 celebrity brands is estimated to be USD 712 million, and sports celebrities contributed around 25 percent of the total celebrity brand value in 2017.

"While Bollywood celebrities continue to dominate the top 15, sportspersons are providing tough competition as Kohli, Dhoni and Sindhu, collectively valued at USD 180 million, account for nearly a quarter of the overall celebrity brand value of the top 15," Duff & Phelps director Aviral Jain pointed out.

Celebrities are believed to feature in close to 50 percent of all advertisements aired in India, the report said, adding that the number of products endorsed by the top 15 celebrities has seen a 14 percent growth over last year.

In 2016, the top 15 celebrities endorsed 205 products, which rose to 234 in 2017.

Female celebrity brand values contributed 25 percent of the total brand value of the top 15 celebrities, with Alia Bhatt leading the pack, adding two personal care brands, an e-commerce brand, and a food and beverage brand to her portfolio.

It also observed that millennials currently endorse 64 percent of the total brands endorsed by the top 15 celebrities and constitute 63 percent of the total brand value.

The top sectors using celebrity brand endorsers include personal care, food and beverages, automobiles, smartphones and clothing.

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News Network
April 24,2020

Mumbai, Apr 24: A complaint has been filed with police against Bollywood actor Kangana Ranaut for allegedly referring to members of a particular community as a terrorist in a video released in support of her sister Rangoli Chandel, an official said on Friday.

The complaint was filed by a lawyer, Ali Kashif Khan Deshmukh, at the suburban Amboli Police Station on Wednesday.

The Twitter account of Chandel, who is also the 33- year-old actor's manager, recently got suspended for alleged hate speech.

According to the complaint, while supporting her sister, Ranaut, in the video, allegedly referred to members of a particular community as "terrorist", the official said.

Ranaut had released the video some time back.

Following the release of the video, Deshmukh submitted an application to the Amboli police seeking registration of a case against the actor, the official said.

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News Network
May 12,2020

Mumbai, May 12: Superstar Salman Khan on Tuesday released his latest romantic single "Tere Bina" featuring Jacqueline Fernandez while in quarantine at his Panvel farm house.

The actor, along with close family and friends from the industry, including Iulia Vantur, Waluscha De Sousa, is living in the farm house. This is the second song Salman has released amid the coronavirus pandemic, after "Pyaar Karona."

"About seven weeks ago, when we came to the farm, we didn't know we will be here under a lockdown. So we wanted to do things to keep ourselves busy. That's when we decided to do these songs. We launched 'Pyaar Karona' and now, we are launching 'Tere Bina'," Salman said in a statement.

The song, sung and directed by Salman, is composed by his friend Ajay Bhatia and written by Shab bir Ahmed.

The actor said he had the song "Tere Bina" with him for quite a while but because it wasn't fitting into any of his film, he decided to release it now.

Jacqueline said she didn't think they would be able to shoot the song, which they finished in four days of evening shoots, with such limitations.

"We are used to shooting songs on a large stage with grand production costs. There are costumes, hair, make up. All of a sudden, we find ourselves with a team of three people. For the first time, I was checking lighting and moving props around. It was a great experience and it taught us how to make the most of what we have," she said.

Salman recently sent out food packets and ration from his farm house to those affected by the lockdown.

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Agencies
June 14,2020

Chennai, Jun 14: Tamil Nadu Police has recovered about 100 bottles of liquor from the car of actor Ramya Krishnan, who had starred in movies like Bahubali, Padaiappa and others.

According to the police, the actor was traveling in the car at the time on the East Coast Road (ECR) where they were carrying out vehicle checks on Thursday.

The police found about 100 liquor bottles in the car boot and when queried Ramya Krishnan said she was unaware of the bottles.

Later the police confiscated the bottles and arrested the driver Selvakumar who said the liquor was bought at the Tamil Nadu government-run liquor shop.

The government has not allowed the opening of the Tasmac shops in Chennai.

Another driver came and drove the actor back to Chennai.

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