Virat Kohli is the most valuable celebrity brand

Agencies
December 21, 2017

Mumbai, Dec 21: Indian cricket captain Virat Kohli has dethroned Bollywood superstar Shah Rukh Khan to become the most valuable celebrity brand in the country, with a brand value of USD 144 million registering a growth of 56 percent from last year, according to a report.

This increase is primarily driven by his growing endorsement fees, on-field performances and rise in popularity index, according to the Duff & Phelps report Rise of the Millennials: India's Most Valuable Celebrity Brands.

"For the first time since we began publishing our rankings, Shah Rukh Khan has slipped from the top ranking and been replaced by Virat Kohli. Kohli is now the first choice of brands to engage and attract consumers, fueled by his extraordinary on-field performances and off-field charisma," Duff & Phelps managing director and region leader - India, Japan and Southeast Asia Varun Gupta said.

Shah Rukh Khan slipped to the second rank, with a brand value of USD 106 million, down by nearly 20 percent as compared to 2016, while actress Deepika Padukone, valued at USD 93 million, retained her third rank.

Kohli endorses 20 brands as of October 2017, while Khan and Padukone endorse 21 and 23 brands, respectively.

Actor Akshay Kumar added seven new product brands to his portfolio and his brand value surged nearly 97 percent to reach USD 47 million in 2017.

Ace shuttler PV Sindhu is the first female sports personality to feature in the top 15 celebrities, occupying the 15th slot with a brand valuation of USD 15 million.

Former Indian cricket captain Mahendra Singh Dhoni is the only other sportsperson to feature in the top 15 list, taking the 13th position with a brand value of USD 21 million.

The total value of the top 15 celebrity brands is estimated to be USD 712 million, and sports celebrities contributed around 25 percent of the total celebrity brand value in 2017.

"While Bollywood celebrities continue to dominate the top 15, sportspersons are providing tough competition as Kohli, Dhoni and Sindhu, collectively valued at USD 180 million, account for nearly a quarter of the overall celebrity brand value of the top 15," Duff & Phelps director Aviral Jain pointed out.

Celebrities are believed to feature in close to 50 percent of all advertisements aired in India, the report said, adding that the number of products endorsed by the top 15 celebrities has seen a 14 percent growth over last year.

In 2016, the top 15 celebrities endorsed 205 products, which rose to 234 in 2017.

Female celebrity brand values contributed 25 percent of the total brand value of the top 15 celebrities, with Alia Bhatt leading the pack, adding two personal care brands, an e-commerce brand, and a food and beverage brand to her portfolio.

It also observed that millennials currently endorse 64 percent of the total brands endorsed by the top 15 celebrities and constitute 63 percent of the total brand value.

The top sectors using celebrity brand endorsers include personal care, food and beverages, automobiles, smartphones and clothing.

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News Network
May 30,2020

California, May 30: Priyanka Chopra Jonas on Saturday shared a gorgeous sunkissed selfie sporting cherry lips and beaded dangler earrings.

The multi-talented star who owns a production house put out a morning selfie on Instagram wherein she is seen sporting a white collared top, flaunting her cherry red lips and dangler earrings as she embraces her peach glow in the sheer sunlight, while her shiny curls bounce the sunshine.

Along with the picture, the 'The Sky Is Pink' actor wrote, "A cherry lip and sunshine...maybe even a earring...I'm feeling adventurous."

On sharing the gorgeous selfie, the Chopra received heaps of praises from fans and celebrity followers, and the post reached more than 1.9 lakh likes including one for Sussanne Khan.

Model Masaba Gupta also chimed in the comment section and adored the beauty of the 'Baywatch' star writing, "Stunning" with a heart emoticon.

Currently, the actor is quarantined in her California house along with singer and husband Nick Jonas and has been quite active on social media.

Earlier, Priyanka recalled her parents' service in the Indian Army as America observed Memorial Day, and the 37-year-old actor dug out an old picture of her parents in uniform and posted it on Instagram.

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News Network
May 1,2020

May 1: Rubbishing reports of hospitalisation, veteran actor Naseeruddin Shah on Thursday said he was "fine" and at home observing the nationwide lockdown.

Shah, 69, in a Facebook post, thanked people for their concern and reassured them about his health.

"I thank all those enquiring after my health and reassure them I am fine," he said.

"I'm at home and observing the lockdown. Please don't believe any rumours," he added.

"A Wednesday" actor's younger son Vivaan Shah also dismissed rumours about his father's health.

"He's alright. These are just rumours," Vivaan said.

Reports about Shah's health started surfacing on social media as the industry was coming to terms with the deaths of Irrfan Khan and Rishi Kapoor.

Rishi Kapoor, aged 67, died on Thursday in a hospital here after a two year-long battle with lukaemia, while Irrfan, 54, passed away on Wednesday due to neuroendocrine tumour, a rare form of cancer.

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News Network
June 25,2020

Jun 25: Bollywood star Sushant Singh Rajput’s last movie “Dil Bechara” is getting a release on Disney+Hotstar on July 24.

With an aim to honour the legacy of the actor, the streaming platform is making the movie available to even the non-subscribers.

Rajput was found dead at his Bandra home on June 14 at the age of 34.

Billed as a soulful love story, “Dil Bechara” marks the directorial debut of casting director and Rajput's industry friend Mukesh Chhabra. The film is produced by Fox Star Studios.

“We are humbled to be able to play a small part in sustaining the legacy of a fine actor like Sushant Singh Rajput. In celebration of his life and his extraordinary work, 'Dil Bechara' will release directly on digital this July on Disney+ Hotstar; and will be available to all subscribers and non-subscribers across India. Our prayers and wishes to his family and loved ones,” Uday Shankar, President – The Walt Disney Company APAC and Chairman, Star & Disney India, said.

The actor had a long-standing relationship with the STAR & Disney India network, having started his career with the show “Kis Desh Mein Hai Meraa Dil” in 2008 to his Bollywood transition where he delivered some of his most memorable performances in “M.S. Dhoni: The Untold Story” (2016) and “Chhichhore” (2019), both produced by Fox Star Studios.

Chhabra said he never imagined he would release the film without Rajput.

 “Sushant was not just the hero of my debut film as a director, but he was a dear friend who stood by me through thick and thin. We had been close right from 'Kai Po Che!' to 'Dil Bechara'. He had promised me that he would be in my first film.

"So many plans were made together, so many dreams were dreamt together but never once did I ever imagine that I would be left alone to release this film. He always showered immense love on me while I was making it and his love will guide us as we release it,” the director said.

“Dil Bechara” is the official remake of 2014 Hollywood romantic drama “The Fault in our Stars”, which was based on John Green’s popular novel of the same name. The Hindi adaptation of the movie was done by Shashank Khaitan and Suprotim Sengupta.

“Dil Bechara” will see Rajput in a leading role alongside debutante Sanjana Sanghi, and Saif Ali Khan in an interesting cameo.

The music of the film has been composed by AR Rahman and the lyrics are by Amitabh Bhattacharya.

“Dil Bechara” revolves around Kizie Basu (Sanghi) and Immanuel Rajkumar Junior or Manny (Rajput) and explores the funny, thrilling, and tragic adventure of being alive and in love.

Together Kizie and Manny embark on an on-off-up-down-sad and sweet profound journey into the heart of that crazy little thing called life. It teaches them what it means to feel truly alive and fall in love.

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