Virat Kohli is the most valuable celebrity brand

Agencies
December 21, 2017

Mumbai, Dec 21: Indian cricket captain Virat Kohli has dethroned Bollywood superstar Shah Rukh Khan to become the most valuable celebrity brand in the country, with a brand value of USD 144 million registering a growth of 56 percent from last year, according to a report.

This increase is primarily driven by his growing endorsement fees, on-field performances and rise in popularity index, according to the Duff & Phelps report Rise of the Millennials: India's Most Valuable Celebrity Brands.

"For the first time since we began publishing our rankings, Shah Rukh Khan has slipped from the top ranking and been replaced by Virat Kohli. Kohli is now the first choice of brands to engage and attract consumers, fueled by his extraordinary on-field performances and off-field charisma," Duff & Phelps managing director and region leader - India, Japan and Southeast Asia Varun Gupta said.

Shah Rukh Khan slipped to the second rank, with a brand value of USD 106 million, down by nearly 20 percent as compared to 2016, while actress Deepika Padukone, valued at USD 93 million, retained her third rank.

Kohli endorses 20 brands as of October 2017, while Khan and Padukone endorse 21 and 23 brands, respectively.

Actor Akshay Kumar added seven new product brands to his portfolio and his brand value surged nearly 97 percent to reach USD 47 million in 2017.

Ace shuttler PV Sindhu is the first female sports personality to feature in the top 15 celebrities, occupying the 15th slot with a brand valuation of USD 15 million.

Former Indian cricket captain Mahendra Singh Dhoni is the only other sportsperson to feature in the top 15 list, taking the 13th position with a brand value of USD 21 million.

The total value of the top 15 celebrity brands is estimated to be USD 712 million, and sports celebrities contributed around 25 percent of the total celebrity brand value in 2017.

"While Bollywood celebrities continue to dominate the top 15, sportspersons are providing tough competition as Kohli, Dhoni and Sindhu, collectively valued at USD 180 million, account for nearly a quarter of the overall celebrity brand value of the top 15," Duff & Phelps director Aviral Jain pointed out.

Celebrities are believed to feature in close to 50 percent of all advertisements aired in India, the report said, adding that the number of products endorsed by the top 15 celebrities has seen a 14 percent growth over last year.

In 2016, the top 15 celebrities endorsed 205 products, which rose to 234 in 2017.

Female celebrity brand values contributed 25 percent of the total brand value of the top 15 celebrities, with Alia Bhatt leading the pack, adding two personal care brands, an e-commerce brand, and a food and beverage brand to her portfolio.

It also observed that millennials currently endorse 64 percent of the total brands endorsed by the top 15 celebrities and constitute 63 percent of the total brand value.

The top sectors using celebrity brand endorsers include personal care, food and beverages, automobiles, smartphones and clothing.

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News Network
June 15,2020

Mumbai, Jun 15: Bollywood actor Shah Rukh Khan has paid a heartfelt tribute to actor Sushant Singh Rajput, who was found dead at his Bandra residence in Mumbai on Sunday.

Taking to Twitter, the superstar recalled the 'Kai Po Che' actor's "energy, enthusiasm, and his full happy smile."

Sushant, who was a big fan of Shah Rukh, was often compared to him as both the actors made a successful transition from the small screen to Bollywood without any Godfathers.

Sharing a throwback picture along with Sushant, Khan also noted how much the late actor loved him and asserted that he will surely miss him.

"He loved me so much...I will miss him so much. His energy, enthusiasm, and his full happy smile. May Allah bless his soul and my condolences to his near and dear ones. This is extremely sad....and so shocking!!," the tweet read.

Sushant, 34, committed suicide by hanging himself on Sunday, Additional Commissioner of Police Manoj Sharma confirmed. However, no suicide note has been recovered from Rajput's residence, as per the police and further investigation is underway.

As per the latest development, the body of the actor is brought to Dr RN Cooper Municipal General Hospital from his residence in Bandra.

The actor, who rose to fame with the 2008 television series 'Pavitra Rishta,' made his Bollywood debut with Abhishek Kapoor's 'Kai Po Che' in 2013.

One widely loved actor for his simplicity and humble nature, the actor gave hit movies to the entertainment industry, including MS Dhoni's biopic, where he played the cricketer on screen.

The star was last seen in Nitish Tiwari's 'Chhichhore,' alongside Shraddha Kapoor in 2019.

The news of the sudden demise of the actor left a bevy of his fans, and Bollywood celebrities in shock, triggering an outpouring of condolences.

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News Network
June 27,2020

Patna, Jun 27: As Sushant Singh Rajput’s family tries to come to terms with his loss, they have decided to honour his legacy and celebrate his passion for cinema, science and sports.

In an emotional statement shared on Saturday, the Bollywood actor’s family remembered him as a “free-spirited” person who worked hard to turn his dreams into reality.

“He was free-spirited, talkative and incredibly bright. He was curious about just everything. He dreamed without restraints, and chased those dreams with the heart of a lion. He smiled generously. He was the pride and inspiration of the family,” the statement read.

Rajput, 34, known for films like Kai Po Che!, MS Dhoni: The Untold Story and Chhichhore, was found dead in his Bandra apartment on June 14, sending shockwaves in the film industry and elsewhere.

The family said that the actor’s untimely demise has created an irreparable void in their lives.

“We can’t bring ourselves to accept that we wouldn’t get to hear his easy laughs anymore. That we wouldn’t see his sparkling eyes again. That we wouldn’t hear his endless rants about science again. His loss has created a permanent, glaring void in the family that will never be filled.”

Thanking his admirers for being a constant support as they try and recover from the loss, the family added that Rajput, “truly loved and cherished every single one of his fans.”

The actor, who made the storybook transition from Patna boy to television and then the starry lights of the Hindi film industry, was the youngest of five siblings and is survived by his father and four sisters. His mother had passed away in 2002 when he was a young teen.

To honour his memory and legacy, the family has decided to set up Sushant Singh Rajput Foundation (SSRF) that will support young talents in cinema, science and sports.

His childhood home in Rajiv Nagar, Patna, will be turned into a memorial, where all his personal memorabilia and belongings, that include thousands of books, his Meade 14’’ LX-600 telescope, flight-simulator, will be on display for his fans and admirers.

The actor’s family, who used to fondly call him Gulshan, will also maintain his social media accounts as legacy accounts to keep his memories alive.

Rajput started his acting career with television after dropping out from Delhi Technological University in the early 2000s. He was one of the few talents to have made a successful transition to movies.

The actor made his Bollywood debut in 2013 with Kai Po Che!. In past seven years, he had featured in a number of hits including blockbusters Neeraj Pandey’s MS Dhoni: The Untold Story and Chhichhore by Nitesh Tiwari.

Tiwari’s 2019 hit was Rajput’s last theatrical release.

On Thursday, it was announced that Dil Bechara, which is the actor’s last movie he shot for, will premiere on Disney + Hotstar on July 24.

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News Network
June 1,2020

Mumbai, Jun 1: Singer-composer Wajid Khan of music director duo Sajid-Wajid, popular for their work on superstar Salman Khan's films such as "Wanted", "Dabangg" and "Ek Tha Tiger", died in early hours of Monday in a city hospital due to complications arising from a kidney infection. He was 42.

Music composer Salim Merchant, who confirmed the news of Wajid's death, said the composer was hospitalised few days ago at Surana Hospital, Chembur where his condition deteriorated.

"He had multiple issues. He had a kidney issue and had a transplant a while ago. But recently he got to know about kidney infection... He was on the ventilator for the last four days, after his situation started getting worse. Kidney infection was the beginning and then he got critical," Salim told PTI.

The music composer duo made their Bollywood debut with Salman's 1998 movie "Pyaar Kiya Toh Darna Kya" and went on to work on actor's various films including "Garv", "Tere Naam", "Tumko Na Bhool Payenge", "Partner" and the popular "Dabangg" franchise.

Wajid also did playback for Salman in chartbusters like "Mera He Jalwa", "Fevicol Se" and for Akshay Kumar in "Chinta Ta Chita Chita" from the film "Rowdy Rathore", among others. He recently co-composed Salman's songs "Pyaar Karona" and "Bhai Bhai", which the actor released on his YouTube channel.

Wajid along with his brother Sajid served as mentor on singing reality shows "Sa Re Ga Ma Pa 2012" and "Sa Re Ga Ma Pa Singing Superstar".

The composer duo also scored IPL 4 theme song, "Dhoom Dhoom Dhoom Dhadaka", which was sung by Wajid.

Soon after the news of the composer's demise broke, many from the film fraternity took to Twitter to pay tributes.

Actor Priyanka Chopra said she will always remember Wajid's smile.

"The one thing I will always remember is Wajid bhai's laugh. Always smiling. Gone too soon. My condolences to his family and everyone grieving. Rest in peace my friend. You are in my thoughts and prayers," she posted on Twitter.

Actor Parineeti Chopra said Wajid was one of the "nicest" men in the industry.

"Always singing. All heart. Always positive. You will truly be missed Wajid bhai," she tweeted.

Actor Varun Dhawan shared a picture of his filmmaker-father David Dhawan with Wajid and remembered the musician as one of the most positive people in Bollywood.

"Shocked hearing this news @wajidkhan7 bhai was extremely close to me and my family. He was one of the most positive people to be around. We will miss you Wajid bhai thank you for the music," he wrote.

Music composer-singer Vishal Dadlani said he was "heartbroken" after hearing the news.

"Both @SajidMusicKhan and @wajidkhan7 have been close & true friends. The kind who might see the light on and show up at our studio in the middle of the night just to meet and talk and share a laugh. Can't believe Wajid and I will never speak again," he wrote.

Singer-composer Shankar Mahadevan said he was still unable to come to terms with the news of Wajid's demise.

"Shocking ! Good bye dear brother.. love you .. till we meet on the other side ! Prayers for your peaceful journey Wajid bhai," he tweeted.

Singer Javed Ali posted, "Feeling Deeply Saddened after hearing shocking news of the sudden demise of Wajid Khan. May his Soul Rest in Peace. My heartfelt condolences to his family. May Allah give strength to the family."

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