Virat Kohli is the most valuable celebrity brand

Agencies
December 21, 2017

Mumbai, Dec 21: Indian cricket captain Virat Kohli has dethroned Bollywood superstar Shah Rukh Khan to become the most valuable celebrity brand in the country, with a brand value of USD 144 million registering a growth of 56 percent from last year, according to a report.

This increase is primarily driven by his growing endorsement fees, on-field performances and rise in popularity index, according to the Duff & Phelps report Rise of the Millennials: India's Most Valuable Celebrity Brands.

"For the first time since we began publishing our rankings, Shah Rukh Khan has slipped from the top ranking and been replaced by Virat Kohli. Kohli is now the first choice of brands to engage and attract consumers, fueled by his extraordinary on-field performances and off-field charisma," Duff & Phelps managing director and region leader - India, Japan and Southeast Asia Varun Gupta said.

Shah Rukh Khan slipped to the second rank, with a brand value of USD 106 million, down by nearly 20 percent as compared to 2016, while actress Deepika Padukone, valued at USD 93 million, retained her third rank.

Kohli endorses 20 brands as of October 2017, while Khan and Padukone endorse 21 and 23 brands, respectively.

Actor Akshay Kumar added seven new product brands to his portfolio and his brand value surged nearly 97 percent to reach USD 47 million in 2017.

Ace shuttler PV Sindhu is the first female sports personality to feature in the top 15 celebrities, occupying the 15th slot with a brand valuation of USD 15 million.

Former Indian cricket captain Mahendra Singh Dhoni is the only other sportsperson to feature in the top 15 list, taking the 13th position with a brand value of USD 21 million.

The total value of the top 15 celebrity brands is estimated to be USD 712 million, and sports celebrities contributed around 25 percent of the total celebrity brand value in 2017.

"While Bollywood celebrities continue to dominate the top 15, sportspersons are providing tough competition as Kohli, Dhoni and Sindhu, collectively valued at USD 180 million, account for nearly a quarter of the overall celebrity brand value of the top 15," Duff & Phelps director Aviral Jain pointed out.

Celebrities are believed to feature in close to 50 percent of all advertisements aired in India, the report said, adding that the number of products endorsed by the top 15 celebrities has seen a 14 percent growth over last year.

In 2016, the top 15 celebrities endorsed 205 products, which rose to 234 in 2017.

Female celebrity brand values contributed 25 percent of the total brand value of the top 15 celebrities, with Alia Bhatt leading the pack, adding two personal care brands, an e-commerce brand, and a food and beverage brand to her portfolio.

It also observed that millennials currently endorse 64 percent of the total brands endorsed by the top 15 celebrities and constitute 63 percent of the total brand value.

The top sectors using celebrity brand endorsers include personal care, food and beverages, automobiles, smartphones and clothing.

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News Network
May 28,2020

Agartala, May 28: Tripura Police has registered a complaint against Bangladeshi singer Mainul Ahsan Nobel, who earned fame in the music reality show 'Sa Re Ga Ma Pa' in Kolkata, for allegedly humiliating Prime Minister Narendra Modi over social media.

The complaint was filed by a resident of Belonia town in South Tripura district who is a student of Pandit Deen Dayal Petroleum University at Gandhinagar in Gujarat.

The complaint was filed on May 25, the person who is called Suman Paul said.

Nobel is not yet a popular singer in Bangladesh and has always been rejected by the audience of that country. He participated in the TV music reality show called Sa Re Ga Ma Pa in Kolkata, earned money, gained fame and returned to Bangladesh. If the person insults our prime minister it cannot be accepted. So I filed the FIR, Paul told reporters.

Belonia superintendent of police Jal Singh Meena confirmed that the complaint was registered and forwarded to Tripura Polices cyber crime cell.

The complaint was registered the same day it was filed at Belonia police station under Indian Penal code sections 500 (punishment for defamation), 504 (intentional insult), 505 (public mischief) and the IT Act.

We have registered the complaint and forwarded it to the cybercrime cell because it is not in the Indian cyberspace. We have started an investigation into the issue, the SP said.

Rajib Dutta, the officer-in-charge of Belonia police station said that as per the complaint the Bangladeshi singer had abused Modi in a Facebook post calling him a "mere chaiwala (tea seller)'.

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News Network
May 29,2020

New Delhi, May 29: Actor Pooja Hegde revealed that her Instagram account was hacked after unflattering memes about her colleague Samantha Ruth Prabhu were shared.

Samantha's angry fans are not buying her explanation and it has prompted a Twitter trend #PoojaMustApologizeSamantha.

On Monday night, Pooja put out a tweet that her Instagram had been hacked and was in the process of being retrieved. She urged her fans to not accept any invitations or pass out any personal information to the person asking.

She wrote, "Hi guys, so I've been informed by my team that my insta account has been hacked and my digital team is helping me with it. Please do not accept any invitations or pass out any personal information out to the person asking. Thank you."

An hour later, which she spent "stressing," the 'Mohenjodaro' star tweeted again to say the account was restored and that all activity in the while it had been hacked would be undone.

"Spent the last hour stressing about the safety of my Instagram account. Thanking my technical team for instant help at this hour. Finally, got my hands back on my Instagram Any message, follow back or post in d past hour from my account has been done will be undone. Ty," tweeted Hegde.

The 29-year-old actor announced that her feed has been cleaned up now. Her most recent Instagram post is now one on pet food that she posted three days ago.

In Pooja's tweets, there is no mention of Samantha.

According to the screenshots that are being circulated over social media, a meme of Samantha was posted from Pooja's account. It read, "I don't find her pretty at all."

This tweet has triggered Samantha's fans who have not been pacified by her explanation and are demanding that Pooja apologise, meanwhile Pooja's fans say she has nothing to apologise for.

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Agencies
July 11,2020

New Delhi, Jul 11: The COVID-19 triggered restrictions on cinema exhibition industry have not only disheartened movie goers, but axed several thousand jobs and costed the industry an estimated ₹ 5,000 crore in revenue.

The sector has been one of the hardest hit due to COVID-19 pandemic and the subsequent restrictions implemented to curb its spread.

Presently, cinemas and multiplexes continue to remain in the list of prohibited activities under the Centre's Unlock 2.0 Guidelines.

In an interview to media persons, movie exhibition major Inox Leisure's Chief Executive Alok Tandon said, "The industry on an average collects about ₹ 1,000 crore a month of 'Box Office' and on an average generates about ₹ 500 crore a month of ancillary revenues."

"Keeping in mind that the lockdown has been effective for more than 100 days now, which is about 3.5 months, the cinema exhibition industry would have accumulated losses worth ₹ 5,000 crore so far."

According to Tandon, associated businesses such as pre and post-production, make-up artistes, graphics, film set fabrication, film crew, events, marketing, F&B services have all been impacted due to the restrictions.

"With the production and exhibition of movies coming to a halt, the industry was bound to witness some job losses," he said without divulging any estimates.

As per industry data, the multiplex industry in India employs more than 200,000 people directly and accounts for nearly 60 % of revenues of the film business.

On the way forward, Tandon elaborated that the industry expects to regain business momentum and sentiment post resumption of operations.

"We believe it will be a matter of a couple of blockbusters, and we will be back to our usual operational numbers," he said.

"We are rightfully relying on the unshakeable passion of the Indian movie lovers, who are yearning to step out and spend time enjoying the giant screen experience."

Furthermore, he cited that industry has sent representation to the Centre for immediate re-commencement of operations and a support package.

"We have requested for financial support in the form of salary subsidies during the lockdown period, interest-free loans for three years, exemptions from various taxes and duties, like 'GST, Show tax, LBETs and Property taxes' for a period of one year from the date of operations, waiver on electricity minimum demand charges for one year and auto renewal of licenses and permits for the next one year," he said.

"We have been talking to our mall developer partners and are working together with them to see through this phase."

However, even after re-commencement, the industry anticipates at least 3-6 months before things return anywhere close to normal.

"The cinema ecosystem is such that we will need all the aspects of the business to swing into action and fire together for us to see a resurgence, and we are highly optimistic about the same," he said.

In terms of global experience, Tandon pointed out that cinemas have started operating in more than 25 major countries, and some of those markets are witnessing a healthy response.

"India is a massive movie market and we are confident that the passionate and responsible movie lovers will turn up in huge numbers to enjoy their favourite form of entertainment and also follow the prevention guidelines at the same time, ensuring a safe and steady revival of the cinema exhibition sector," Tandon said.

The film exhibition industry in India is mainly comprised of single screen and multiplexes.

At present there are around 9,527 cinemas across the country, including 6,327 single and 3,200 multiplex screens.

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