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Virat Kohli is the most valuable celebrity brand

Agencies
December 21, 2017

Mumbai, Dec 21: Indian cricket captain Virat Kohli has dethroned Bollywood superstar Shah Rukh Khan to become the most valuable celebrity brand in the country, with a brand value of USD 144 million registering a growth of 56 percent from last year, according to a report.

This increase is primarily driven by his growing endorsement fees, on-field performances and rise in popularity index, according to the Duff & Phelps report Rise of the Millennials: India's Most Valuable Celebrity Brands.

"For the first time since we began publishing our rankings, Shah Rukh Khan has slipped from the top ranking and been replaced by Virat Kohli. Kohli is now the first choice of brands to engage and attract consumers, fueled by his extraordinary on-field performances and off-field charisma," Duff & Phelps managing director and region leader - India, Japan and Southeast Asia Varun Gupta said.

Shah Rukh Khan slipped to the second rank, with a brand value of USD 106 million, down by nearly 20 percent as compared to 2016, while actress Deepika Padukone, valued at USD 93 million, retained her third rank.

Kohli endorses 20 brands as of October 2017, while Khan and Padukone endorse 21 and 23 brands, respectively.

Actor Akshay Kumar added seven new product brands to his portfolio and his brand value surged nearly 97 percent to reach USD 47 million in 2017.

Ace shuttler PV Sindhu is the first female sports personality to feature in the top 15 celebrities, occupying the 15th slot with a brand valuation of USD 15 million.

Former Indian cricket captain Mahendra Singh Dhoni is the only other sportsperson to feature in the top 15 list, taking the 13th position with a brand value of USD 21 million.

The total value of the top 15 celebrity brands is estimated to be USD 712 million, and sports celebrities contributed around 25 percent of the total celebrity brand value in 2017.

"While Bollywood celebrities continue to dominate the top 15, sportspersons are providing tough competition as Kohli, Dhoni and Sindhu, collectively valued at USD 180 million, account for nearly a quarter of the overall celebrity brand value of the top 15," Duff & Phelps director Aviral Jain pointed out.

Celebrities are believed to feature in close to 50 percent of all advertisements aired in India, the report said, adding that the number of products endorsed by the top 15 celebrities has seen a 14 percent growth over last year.

In 2016, the top 15 celebrities endorsed 205 products, which rose to 234 in 2017.

Female celebrity brand values contributed 25 percent of the total brand value of the top 15 celebrities, with Alia Bhatt leading the pack, adding two personal care brands, an e-commerce brand, and a food and beverage brand to her portfolio.

It also observed that millennials currently endorse 64 percent of the total brands endorsed by the top 15 celebrities and constitute 63 percent of the total brand value.

The top sectors using celebrity brand endorsers include personal care, food and beverages, automobiles, smartphones and clothing.

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News Network
June 6,2020

Indore, Jun 6: An FIR has been registered against television producer Ekta Kapoor and two others here in Madhya Pradesh on charges of spreading obscenity, hurting religious feelings, and improper use of national emblems in her web show 'Triple X season 2', police said on Saturday.

The FIR also mentions about a particular scene which allegedly portrays the Indian Army's uniform in a highly objectionable way, an officer said.

Besides Kapoor, the FIR names director of the web series Pankhudi Rodrigues and screenwriter Jessica Khurana, said Annapurna police station inspector Satish Kumar Dwivedi.

The complaint was lodged on Friday night by Valmik Sakaragaye and Neeraj Yagnik, both residents of Indore.

"Ekta Kapoor's OTT platform ALTBalaji streamed (erotic) web series 'Triple X season 2' which not only spread obscenity but also hurt religious feelings of a particular community," Dwivedi said quoting the complaint.

A scene in the web show portrayed the Indian Army's uniform in a highly objectionable manner and also disrespected the national emblems, he said.

Kapoor and others have been booked under sections 294 (obscene acts and songs) and 298 (Uttering, words, etc., with deliberate intent to wound the religious feelings of any person) of the Indian Penal Code, Information Technology (IT) Act, and the State Emblem of India (Prohibition of Improper Use) Act, 2005, Dwivedi said.

Mumbai-based Ekta Kapoor is the founder of ALTBalaji, which is owned by her production house, Balaji Telefilms.

Further investigation is underway, the police officer said.

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News Network
April 2,2020

New Delhi, Apr 2: Singer-songwriter Justin Bieber on Thursday announced that he is postponing all of his scheduled 2020 concerts for his 'Changes Tour' due to the global outbreak of coronavirus.

The singer took to Instagram and posted a statement on the platform to make an announcement in the regard.

"In light of the current public health crisis. And with the deepest concern for all those being affected. Justin Bieber will be postponing all currently scheduled 2020 dates for the changes tour," read a statement.

"While Justin -along with his band. Dancers and crew - has been hard at work preparing an amazing show. He has always put the health and well-being of his fans first and foremost," the statement further read.

The statement also said that the 'Cold Water' singer, "is anxiously awaiting the opportunity to get back out on the road and perform in a space that is safe for everyone."
Bieber asked all his fans to hold on to their tickets as the dates of the tour will soon be rescheduled.

According to the World Health Organisation, COVID-19 has affected over 8,27,419 people globally and has spread to almost 206 countries.

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Agencies
July 29,2020

Patna, Jul 29: BJP MLA Neeraj Kumar Singh Bablu, cousin of Sushant Singh Rajput, on Tuesday said that a huge amount of money has been transferred into the account of actress Rhea Chakraborty from the actor's account.

"An FIR has been filed against actress Rhea Chakraborty by the father of Sushant Singh as a huge amount of money has been transferred into her account and they both have joint accounts for some companies through which cheating has been done from her side," Bablu said.

"This is the issue of probe and police will go there and investigate the matter after that everything will be revealed," he added.

He also said that Karan Johar should also be called in for questioning by the Mumbai Police in connection with Sushant Singh Rajput's death case.

The statement was given in the backdrop of several top film personalities being questioned in connection with the case.

On July 28, an FIR has been registered against actor Rhea Chakraborty under various sections including abetment of suicide on the complaint of Sushant Singh Rajput's father Krishna Kishor Singh, the police said on Tuesday.

It said that a four-member team has been sent to Mumbai following registration of FIR.
"A four-member team has been sent to Mumbai. The team will collect case diary and other important documents from Mumbai Police," Sanjay Singh, Inspector General, Patna Central Zone said.

In the complaint made to Rajeev Nagar police station in-charge, KK Singh alleged that Rhea Chakraborty and her relatives "committed fraud" and "pressurised the actor for financial gains".

Sushant's father alleged that Chakraborty "got in touch with the actor with a motive to establish herself in the film industry using his contacts and she and her relatives started interfering in his affairs".

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