Virat Kohli is the most valuable celebrity brand

Agencies
December 21, 2017

Mumbai, Dec 21: Indian cricket captain Virat Kohli has dethroned Bollywood superstar Shah Rukh Khan to become the most valuable celebrity brand in the country, with a brand value of USD 144 million registering a growth of 56 percent from last year, according to a report.

This increase is primarily driven by his growing endorsement fees, on-field performances and rise in popularity index, according to the Duff & Phelps report Rise of the Millennials: India's Most Valuable Celebrity Brands.

"For the first time since we began publishing our rankings, Shah Rukh Khan has slipped from the top ranking and been replaced by Virat Kohli. Kohli is now the first choice of brands to engage and attract consumers, fueled by his extraordinary on-field performances and off-field charisma," Duff & Phelps managing director and region leader - India, Japan and Southeast Asia Varun Gupta said.

Shah Rukh Khan slipped to the second rank, with a brand value of USD 106 million, down by nearly 20 percent as compared to 2016, while actress Deepika Padukone, valued at USD 93 million, retained her third rank.

Kohli endorses 20 brands as of October 2017, while Khan and Padukone endorse 21 and 23 brands, respectively.

Actor Akshay Kumar added seven new product brands to his portfolio and his brand value surged nearly 97 percent to reach USD 47 million in 2017.

Ace shuttler PV Sindhu is the first female sports personality to feature in the top 15 celebrities, occupying the 15th slot with a brand valuation of USD 15 million.

Former Indian cricket captain Mahendra Singh Dhoni is the only other sportsperson to feature in the top 15 list, taking the 13th position with a brand value of USD 21 million.

The total value of the top 15 celebrity brands is estimated to be USD 712 million, and sports celebrities contributed around 25 percent of the total celebrity brand value in 2017.

"While Bollywood celebrities continue to dominate the top 15, sportspersons are providing tough competition as Kohli, Dhoni and Sindhu, collectively valued at USD 180 million, account for nearly a quarter of the overall celebrity brand value of the top 15," Duff & Phelps director Aviral Jain pointed out.

Celebrities are believed to feature in close to 50 percent of all advertisements aired in India, the report said, adding that the number of products endorsed by the top 15 celebrities has seen a 14 percent growth over last year.

In 2016, the top 15 celebrities endorsed 205 products, which rose to 234 in 2017.

Female celebrity brand values contributed 25 percent of the total brand value of the top 15 celebrities, with Alia Bhatt leading the pack, adding two personal care brands, an e-commerce brand, and a food and beverage brand to her portfolio.

It also observed that millennials currently endorse 64 percent of the total brands endorsed by the top 15 celebrities and constitute 63 percent of the total brand value.

The top sectors using celebrity brand endorsers include personal care, food and beverages, automobiles, smartphones and clothing.

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Agencies
January 9,2020

Mumbai, Jan 9: A day after Deepika Padukone visited the JNU campus to express solidarity with students who had been attacked, her film "Chhapaak" made another splash on Wednesday over the name of its antagonist.

While Deepika was the focus of many a discussion on social media and beyond for showing up at a public meeting in the university, the film, based on the life of acid attack survivor Laxmi Agarwal, was also making news for quite another reason.

In what could well be a storm in a 'Twitter cup', "Nadeem Khan" and "Rajesh" began trending on the microblogging site after a magazine article claimed the name of the antagonist had been changed. By 4 pm, 'Nadeem Khan' clocked close to 60,000 tweets and 'Rajesh' close behind with 50,000.

In 2005, Laxmi was disfigured for life when a man called Nadeem Khan and three others allegedly hurled acid at her in Delhi's upscale Khan Market.

In the film based on her life, the narrative remains the same but the names have been changed. So, Laxmi is 'Malti' Agarwal and Nadeem becomes 'Babboo' aka 'Bashir Khan'.

On Wednesday, Swarajya magazine wrote an article headlined, "The Ways Of Bollywood: In Deepika Padukone-Starer Chhapaak, Acid Attacker Naeem Khan Becomes ‘Rajesh'." "As part of a backlash against Padukone's JNU 'meet and greet', social media users researched the names of the characters involved in the movie Chhapaak and conspicuously found the name of main perpetrator Naeem Khan absent," the article alleged.

But in the Meghna Gulzar directed film, there is no mention of any Nadeem or Naeem Khan. Moreover, Rajesh is the name of Malti's boyfriend.

Minister of State for Environment, Forest and Climate Change Babul Supriyo jumped into the controversy, saying it was another example of "absolute hypocrisy".

"...When you say all characters are fictitious and don't have any resemblance with living beings and all of that, this is absolute hypocrisy. When you change the name which also changes the religion, it has been done very deliberately," Supriyo told a TV channel when asked to comment on the controversy.

South Delhi BJP MP Ramesh Biduri also called for a boycott of the movie.

With Deepika grabbing attention by going to JNU, many appreciated her 'silent solidarity' but others criticised her for "supporting the Leftists" and said it was a promotional stunt ahead of the release.

"#BoycottChhapaak" was trending on Twitter as was "#ISupportDeepika".

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News Network
July 17,2020

Mumbai, Jul 17: After helping scores of stranded migrant labourers return to their native places amidst the coronavirus pandemic, actor Sonu Sood has now extended a helping hand towards the coronavirus warriors as he donated 25,000 face shields to Maharashtra Police personnel.

Maharashtra Home Minister Anil Deshmukh on Thursday took to Twitter to thank the Bollywood actor for his "generous contribution" to help the Police personnel who have been working tirelessly amid the testing times.

"I thank Sonu Sood Ji for your generous contribution of giving 25,000 #FaceShields for our police personnel," tweeted Deshmukh.
Responding to the Home Minister, Sood said, "Truly honoured by your kind words Sir! My police brothers and sisters are our real heroes and this is the least that I can do for the commendable work which they have been doing. Jai Hind."

The 46-year-old actor who is known for his roles in films like 'Singh is Kinng,' 'Simmba', and 'Happy New Year' has been hailed all over the media for arranging hassle-free passage of migrant labourers to their respective homes.

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News Network
May 20,2020

Mumbai, May 20: Doing his bit to help people in need during the ongoing coronavirus crisis, and the lockdown 4.0 phase, Bollywood actor Salman Khan has initiated ''Being Haangryy''- food truck facility to distribute, provide ration to needy.

To feed the affected people in Mumbai, the food truck with the words ''Being Haangryy'' written on it, was seen in Mumbai roads on Wednesday, where volunteers are providing huge bags of ration. A long queue of people was standing near the truck to get the essentials.

Many videos of the truck moving around the city providing ration kits to the people in need, surfaced on the internet from earlier this month.

However, the Bajrangi Bhaijaan actor has not announced this initiative himself on his personal social media accounts.

The Sultan actor is staying at his Panvel farmhouse with his nephew Nirvaan Khan and other family members ever since the lockdown was announced.

Earlier, the 54-year-old actor urged people to take up the ''Anna Daan'' challenge and donate to the underprivileged ones who are worst affected by the COVID-19 lockdown.

After urging people to take up the ''Anna Daan'' challenge, the actor posted a video on Twitter, that features him and Iulia Vantur, Jacqueline Fernandez among others loading the bags filled with ration on to a truck.

Khan actively posts videos on his social media handles to raise awareness about the importance of social distancing during COVID-19.

 
 
 
 

 
 
 
 
 
 
 
 
 

@jacquelinef143 @vanturiulia @rahulnarainkanal @imkamaalkhan @niketan_m @waluschaa @abhiraj88

A post shared by Salman Khan (@beingsalmankhan) on

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