Virat Kohli is the most valuable celebrity brand

Agencies
December 21, 2017

Mumbai, Dec 21: Indian cricket captain Virat Kohli has dethroned Bollywood superstar Shah Rukh Khan to become the most valuable celebrity brand in the country, with a brand value of USD 144 million registering a growth of 56 percent from last year, according to a report.

This increase is primarily driven by his growing endorsement fees, on-field performances and rise in popularity index, according to the Duff & Phelps report Rise of the Millennials: India's Most Valuable Celebrity Brands.

"For the first time since we began publishing our rankings, Shah Rukh Khan has slipped from the top ranking and been replaced by Virat Kohli. Kohli is now the first choice of brands to engage and attract consumers, fueled by his extraordinary on-field performances and off-field charisma," Duff & Phelps managing director and region leader - India, Japan and Southeast Asia Varun Gupta said.

Shah Rukh Khan slipped to the second rank, with a brand value of USD 106 million, down by nearly 20 percent as compared to 2016, while actress Deepika Padukone, valued at USD 93 million, retained her third rank.

Kohli endorses 20 brands as of October 2017, while Khan and Padukone endorse 21 and 23 brands, respectively.

Actor Akshay Kumar added seven new product brands to his portfolio and his brand value surged nearly 97 percent to reach USD 47 million in 2017.

Ace shuttler PV Sindhu is the first female sports personality to feature in the top 15 celebrities, occupying the 15th slot with a brand valuation of USD 15 million.

Former Indian cricket captain Mahendra Singh Dhoni is the only other sportsperson to feature in the top 15 list, taking the 13th position with a brand value of USD 21 million.

The total value of the top 15 celebrity brands is estimated to be USD 712 million, and sports celebrities contributed around 25 percent of the total celebrity brand value in 2017.

"While Bollywood celebrities continue to dominate the top 15, sportspersons are providing tough competition as Kohli, Dhoni and Sindhu, collectively valued at USD 180 million, account for nearly a quarter of the overall celebrity brand value of the top 15," Duff & Phelps director Aviral Jain pointed out.

Celebrities are believed to feature in close to 50 percent of all advertisements aired in India, the report said, adding that the number of products endorsed by the top 15 celebrities has seen a 14 percent growth over last year.

In 2016, the top 15 celebrities endorsed 205 products, which rose to 234 in 2017.

Female celebrity brand values contributed 25 percent of the total brand value of the top 15 celebrities, with Alia Bhatt leading the pack, adding two personal care brands, an e-commerce brand, and a food and beverage brand to her portfolio.

It also observed that millennials currently endorse 64 percent of the total brands endorsed by the top 15 celebrities and constitute 63 percent of the total brand value.

The top sectors using celebrity brand endorsers include personal care, food and beverages, automobiles, smartphones and clothing.

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News Network
April 28,2020

Los Angeles, Apr 28: A top-secret documentary feature about former first lady Michelle Obama is set to start streaming worldwide on Netflix from May 6.

According to The Hollywood Reporter, the doc shares its title with Michelle Obama's best-selling 2018 memoir "Becoming" and recounts some of the same history of her life.

"Becoming", like the best documentary feature Oscar winner "American Factory", comes from Higher Ground, the production company run by former President Barack Obama and the former first lady, which has an exclusive pact with the streamer.

The documentary marks the feature directorial debut of cinematographer Nadia Hallgren known for her work on "Trouble the Water", the 2008 indie about a couple surviving failed levees, bungling bureaucrats, and their own troubled past and a portrait of a community abandoned long before Hurricane Katrina hit.

"Becoming" also picks up where that story left off by following her on the 34-city tour that she undertook while promoting her book.

"Those months I spent traveling meeting and connecting with people in cities across the globe drove home the idea that what we share in common is deep and real and can't be messed with.

"In groups large and small, young and old, unique and united, we came together and shared stories, filling those spaces with our joys, worries and dreams. We processed the past and imagined a better future. In talking about the idea of 'becoming,' many of us dared to say our hopes out loud," Michelle Obama said in a statement.

The former first lady also addressed the ongoing coronavirus pandemic.

"It's hard these days to feel grounded or hopeful, but I hope that like me, you'll find joy and a bit of respite in what Nadia has made. Because she's a rare talent, someone whose intelligence and compassion for others comes through in every frame she shoots.

"Most importantly, she understands the meaning of community, the power of community, and her work is magically able to depict it.

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News Network
June 9,2020

Mumbai, Jun 9: Actor Sonu Sood, who has been arranging transport for migrant workers stranded in Mumbai and has faced criticism from the Shiv Sena for "enacting a political script written by BJP", was stopped outside the Bandra Terminus in Mumbai by police from meeting labourers.

A Mumbai Police official said the actor was stopped by the Railway Protection Force (RPF) when he reached the station on Monday night to meet some labourers, and added that they have not received any complaint so far in this connection.

The migrant labourers were supposed to take the Shramik Special train from Bandra Terminus to Uttar Pradesh.

Mumbai's Nirmal Nagar police station's senior inspector Shashikant Bhandare told news agency PTI that "The actor was stopped by the RPF, not by us. He wanted to meet labourers who were going to their native place. We have not received any complaint regarding this till now."

Shiv Sena MP Sanjay Raut on Sunday wondered whether the BJP propped up Sonu Sood to "offer help" to migrant workers from north India stranded in Maharashtra amidst the lockdown, with the political motive to show the Uddhav Thackeray government in poor light.

In his weekly column 'Rokhthok' in Shiv Sena mouthpiece 'Saamana', Sanjay Raut questioned the sudden rise of "Mahatma" Sood on the social scene of Maharashtra during the lockdown.

Mr Raut also referred to an alleged "sting operation" against Sonu Sood ahead of the 2019 general elections, saying he had agreed to promote the BJP-led government at various platforms through his official social media accounts.

However, later that day Chief Minister and Shiv Sena president Uddhav Thackeray lauded Sonu Sood's initiative to arrange buses for stranded migrant workers.

The actor met Uddhav Thackeray at the latter's residence 'Matoshree' in suburban Bandra on Sunday night.

On Monday, Defence Minister Rajnath Singh backed Sonu Sood for his work for stranded migrant workers, and questioned the Maharashtra government's criticism of the actor.

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News Network
July 11,2020

Mumbai, Jul 11: Bollywood veteran Amitabh Bachchan announced on Twitter late on Saturday that he tested positive for the novel coronavirus infection.

Taking to Twitter to announce the news, he said, "I have tested CoVID positive... " He added that family and staff had also undergone tests while Bachchan has been shifted to a hospital. 

Bachchan ended his tweet saying, "All that have been in close proximity to me in the last 10 days are requested to please get themselves tested !"

Bachchan, who was last seen in Gulabo Sitabo that released on OTT platforms, will be seen in Ranbir Kapoor-starrer Bhrahmastra.

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