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Virat Kohli is the most valuable celebrity brand

Agencies
December 21, 2017

Mumbai, Dec 21: Indian cricket captain Virat Kohli has dethroned Bollywood superstar Shah Rukh Khan to become the most valuable celebrity brand in the country, with a brand value of USD 144 million registering a growth of 56 percent from last year, according to a report.

This increase is primarily driven by his growing endorsement fees, on-field performances and rise in popularity index, according to the Duff & Phelps report Rise of the Millennials: India's Most Valuable Celebrity Brands.

"For the first time since we began publishing our rankings, Shah Rukh Khan has slipped from the top ranking and been replaced by Virat Kohli. Kohli is now the first choice of brands to engage and attract consumers, fueled by his extraordinary on-field performances and off-field charisma," Duff & Phelps managing director and region leader - India, Japan and Southeast Asia Varun Gupta said.

Shah Rukh Khan slipped to the second rank, with a brand value of USD 106 million, down by nearly 20 percent as compared to 2016, while actress Deepika Padukone, valued at USD 93 million, retained her third rank.

Kohli endorses 20 brands as of October 2017, while Khan and Padukone endorse 21 and 23 brands, respectively.

Actor Akshay Kumar added seven new product brands to his portfolio and his brand value surged nearly 97 percent to reach USD 47 million in 2017.

Ace shuttler PV Sindhu is the first female sports personality to feature in the top 15 celebrities, occupying the 15th slot with a brand valuation of USD 15 million.

Former Indian cricket captain Mahendra Singh Dhoni is the only other sportsperson to feature in the top 15 list, taking the 13th position with a brand value of USD 21 million.

The total value of the top 15 celebrity brands is estimated to be USD 712 million, and sports celebrities contributed around 25 percent of the total celebrity brand value in 2017.

"While Bollywood celebrities continue to dominate the top 15, sportspersons are providing tough competition as Kohli, Dhoni and Sindhu, collectively valued at USD 180 million, account for nearly a quarter of the overall celebrity brand value of the top 15," Duff & Phelps director Aviral Jain pointed out.

Celebrities are believed to feature in close to 50 percent of all advertisements aired in India, the report said, adding that the number of products endorsed by the top 15 celebrities has seen a 14 percent growth over last year.

In 2016, the top 15 celebrities endorsed 205 products, which rose to 234 in 2017.

Female celebrity brand values contributed 25 percent of the total brand value of the top 15 celebrities, with Alia Bhatt leading the pack, adding two personal care brands, an e-commerce brand, and a food and beverage brand to her portfolio.

It also observed that millennials currently endorse 64 percent of the total brands endorsed by the top 15 celebrities and constitute 63 percent of the total brand value.

The top sectors using celebrity brand endorsers include personal care, food and beverages, automobiles, smartphones and clothing.

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Agencies
July 31,2020

New Delhi, Jul 31: After an FIR was registered against her in various sections including abetment of suicide in the Sushant Singh Rajput death case, actor Rhea Chakraborty on Friday said that she has faith in the judiciary and she will get justice.

In a video statement issued by her lawyers, the actor refrained from commenting on "horrible things" being said against her saying that the matter is sub judice. 

“I have immense faith in God and the judiciary. I believe that I will get justice. Even though horrible things are being said about me in the electronic media. I refrain from commenting on the advice of my lawyers as the matter is sub judice. Satyamev Jayate. The truth shall prevail," Chakraborty said in the video statement. 

An FIR was filed by Rajput's father KK Singh against Chakraborty in Bihar under several sections including abetment of suicide.

Days after Rajput's death, Chakraborty said she was the "girlfriend" of the 'Dil Bechara' actor while requesting a CBI inquiry in the case.

Rajput was found dead in his Mumbai residence on June 14.

Chakraborty has also approached the Supreme Court for transfer of investigation to Mumbai in the FIR registered against her in Patna. 

Earlier in the day, targeting Chakraborty over Rajput's death, Bihar Minister and JD-U leader Maheshwar Hazari said she played the role of "vishkanya" and alleged that there is a "big gang" behind the "killing" of the actor.

"There is a big gang behind the killing of Sushant Singh Rajput. Earlier also talented people who went to Mumbai for work were killed. This gang used Rhea Chakraborty. She trapped Sushant Singh Rajput in a love affair, got his money transferred. Later, she started drama of 'bhoot pret' (ghosts) and played the role of a 'vishkanya'. She sabotaged his talent and defamed love," Hazari said.

According to the Maharashtra police, statements of 41 people, including filmmaker Mahesh Bhatt, film critic Rajeev Masand, director-producer Sanjay Leela Bhansali, and filmmaker Aditya Chopra have been recorded in the investigation so far.

Maharashtra Home Minister Anil Deshmukh had said that Mumbai Police are investigating the case and it will not be transferred to the CBI. 

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Agencies
January 5,2020

Los Angeles: Kevin Feige may have confirmed that the Marvel Cinematic Universe (MCU) will be getting its first transgender superhero but the Marvel Studios has said there is no definite timeline for that.

During a Q&A at the New York Film Academy, a fan had asked Feige about whether the studio plans to introduce LGBTQ characters into the MCU, "specifically the trans characters".

To this, the Marvel Studios president had replied, "Yes, absolutely, yes... And very soon. In a movie that we're shooting right now."

But sources in the company clarified to Variety that Feige only confirmed the first part of the comments that a trans character will appear in the MCU in future but he did not give a time period.

Though Feige did not reveal the name of the project that will introduce a LGBTQ character, fans speculate that he may have been referring to "The Eternals".

The film, which will feature an ensemble cast of Richard Madden, Angelina Jolie, Salma Hayek, Kit Harington and others, is set to unveil a gay superhero in the MCU.

Marvel Studios has been making efforts to incorporate more diversity in its films after the success of "Black Panther", which featured a virtually all-black cast, and its first woman-fronted superhero movie "Captain Marvel".

"Avengers: Endgame", which became the highest grossing movie of all-time, had featured the MCU's first gay character, a cameo by director Joe Russo.

In 2020, the studio has two releases -- Scarlett Johansson-starrer "Black Widow" and "The Eternals" -- which have been helmed by women directors.

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News Network
July 26,2020

A gang has been spreading rumours about me in the Hindi film industry that is preventing him from getting work, says Academy award-winning music director A R Rahman.

Collaborations between him and the Hindi film industry have reduced as a result, he adds

The maestro had composed music for Sushant Singh Rajput's Dil Bechara said that the reason he is not doing a lot of work is that a gang has been spreading rumours about him which resulted in him getting fewer projects.

Rahman's comments come amidst a raging insider versus outsider debate in Bollywood following actor Sushant Singh Rajput's untimely demise last month.

During an interview with Radio Mirchi, the Oscar-winning music director was asked the reason for doing less Hindi films.

Rahman said there has been "misunderstanding" between him and filmmakers as some people have been spreading "false rumours" about him in the industry.

"See, I don’t say no to good movies, but I think there is a gang, which, due to misunderstandings, is spreading some false rumours. So when Mukesh Chhabra came to me, I gave him four songs in two days. He said, 'Sir, how many people said don’t go, don’t go (to him). They told me stories after stories'," he said.

"I heard that, and I said, 'yeah okay, now I understand why I am doing less (work) and why the good movies are not coming to me.' I am doing dark movies, because there is a whole gang working against me, without them knowing that they are doing harm," the composer added.

Rahman has composed the music for Rajput's last movie "Dil Bechara", which premiered on Disney+ Hotstar on Friday. The film, directed by Mukesh Chhabra, also features Sanjana Sanghi and Saif Ali Khan.

The composer further said that he is aware of people's expectations from him but the "gang" is getting in his way.

"People are expecting me to do stuff, but there is another gang of people preventing that from happening. It is fine because I believe in destiny. I believe that everything comes from God.

"So, I am taking my own movies and doing my other stuff. But all of you are welcome to come to me. You make beautiful movies, and you are welcome to come to me," Rahman added.

Dubbed ‘Mozart of Madras’, A R Rahman has composed soundtracks for movies like Swades, Dil Se, Guru, Rockstar and more recently Sushant Singh Rajput’s Dil Bechara. 

The composer won two Academy Awards in 2009 for his songs in the popular Hollywood movie, Slumdog Millionaire. The composer also received a Golden Globes Award for his work in this movie.

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