Virat Kohli is the most valuable celebrity brand

Agencies
December 21, 2017

Mumbai, Dec 21: Indian cricket captain Virat Kohli has dethroned Bollywood superstar Shah Rukh Khan to become the most valuable celebrity brand in the country, with a brand value of USD 144 million registering a growth of 56 percent from last year, according to a report.

This increase is primarily driven by his growing endorsement fees, on-field performances and rise in popularity index, according to the Duff & Phelps report Rise of the Millennials: India's Most Valuable Celebrity Brands.

"For the first time since we began publishing our rankings, Shah Rukh Khan has slipped from the top ranking and been replaced by Virat Kohli. Kohli is now the first choice of brands to engage and attract consumers, fueled by his extraordinary on-field performances and off-field charisma," Duff & Phelps managing director and region leader - India, Japan and Southeast Asia Varun Gupta said.

Shah Rukh Khan slipped to the second rank, with a brand value of USD 106 million, down by nearly 20 percent as compared to 2016, while actress Deepika Padukone, valued at USD 93 million, retained her third rank.

Kohli endorses 20 brands as of October 2017, while Khan and Padukone endorse 21 and 23 brands, respectively.

Actor Akshay Kumar added seven new product brands to his portfolio and his brand value surged nearly 97 percent to reach USD 47 million in 2017.

Ace shuttler PV Sindhu is the first female sports personality to feature in the top 15 celebrities, occupying the 15th slot with a brand valuation of USD 15 million.

Former Indian cricket captain Mahendra Singh Dhoni is the only other sportsperson to feature in the top 15 list, taking the 13th position with a brand value of USD 21 million.

The total value of the top 15 celebrity brands is estimated to be USD 712 million, and sports celebrities contributed around 25 percent of the total celebrity brand value in 2017.

"While Bollywood celebrities continue to dominate the top 15, sportspersons are providing tough competition as Kohli, Dhoni and Sindhu, collectively valued at USD 180 million, account for nearly a quarter of the overall celebrity brand value of the top 15," Duff & Phelps director Aviral Jain pointed out.

Celebrities are believed to feature in close to 50 percent of all advertisements aired in India, the report said, adding that the number of products endorsed by the top 15 celebrities has seen a 14 percent growth over last year.

In 2016, the top 15 celebrities endorsed 205 products, which rose to 234 in 2017.

Female celebrity brand values contributed 25 percent of the total brand value of the top 15 celebrities, with Alia Bhatt leading the pack, adding two personal care brands, an e-commerce brand, and a food and beverage brand to her portfolio.

It also observed that millennials currently endorse 64 percent of the total brands endorsed by the top 15 celebrities and constitute 63 percent of the total brand value.

The top sectors using celebrity brand endorsers include personal care, food and beverages, automobiles, smartphones and clothing.

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News Network
March 28,2020

Mumbai, Mar 28: Bollywood superstar Akshay Kumar has donated Rs 25 crore to Prime Minister Narendra Modi''s initiative PM CARES Fund to lend support to the ongoing battle against the coronavirus pandemic.

Akshay wrote on Twitter: "This is that time when all that matters is the lives of our people. And we need to do anything and everything it takes. I pledge to contribute Rs 25 crores from my savings to Narendra Modi ji''s PM-CARES Fund. Let''s save lives, Jaan hai toh jahaan hai."

Earlier, the government set up the Prime Minister''s Citizen Assistance and Relief in Emergency Situations Fund, or the PM CARES Fund, with the objective of dealing with emergency situations such as the ongoing COVID-19 pandemic. Contributors to the fund will enjoy tax benefits, it has been announced.

"People from all walks of life expressed their desire to donate to India''s war against COVID-19. Respecting that spirit, the Prime Minister''s Citizen Assistance and Relief in Emergency Situations Fund has been constituted. This will go a long way in creating a healthier India," PM Modi announced in a tweet on Saturday.

The Prime Minister is the chairman of the trust that includes the home minister, the finance minister the defence minister

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News Network
January 15,2020

Chennai, Jan 15: Superstar Rajinikanth on Tuesday called for neutrality in journalism and urged media outlets to report the truth.

Addressing an event organised by Tamil magazine ''Thuglak' in Chennai, the superstar-turned-politician said that the country needs a journalist like the late Cho S Ramaswamy, who helmed the publication for decades.

"The times, politics and society are going bad. In such a scenario, the media had a huge responsibility towards the people," he said.

Some television channels are biased towards political parties, Rajinikanth said. He added that media, critics and journalists must report the truth impartially.

Comparing true news to milk and fake reportage to water, Rajinikanth said people will not be able to distinguish between the two if they are mixed.

"Only journalists need to tell which portion is milk and which is water...write the truth and don't make a lie seem like truth," he said, amid applause.

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News Network
July 9,2020

New Delhi, Jul 9: Several Bollywood celebrities including Anil Kapoor, Shatrughan Sinha and Anupam Kher mourned the demise of actor Jagdeep.

The veteran actor, whose real name was Syed Ishtiaq Ahmed Jafri, passed away on Wednesday. He was 81.

Anil Kapoor took to Twitter soon after the demise of the 'Sholay' actor and remembered working with him in 'Ek Baar Kaho.'

"Jagdeep Saab was one of the greatest actors of India...I was his huge fan & was lucky enough to have worked with him in Ek Baar Kaho & many more films...he was always extremely supportive & encouraging...sending my heartfelt condolences & prayers to my friend Javed & family," tweeted Kapoor.

Senior actor Anupam Kher also took to Twitter to express grief. He also recalled a conversation that he had with the late actor about how difficult it is to make people laugh.

"Ek Aur sitaara zameen se aasmaan mein jaa pahucha. #Jagdeep saab hindi film jagat ke eik bahut hi behtareen kalakar the. Eik hasya abhineta ke naate unka koi saani nahi tha. Eik party mei bahut saal pehle unhone mujhse kaha tha, "barkhurdaar! hasna aasan hai, hasaana bahut mushki hai," aapki kami bahut khalegi," tweeted Kher.

Shatrughan Sinha penned a long note for the departed actor on Twitter.

"Deepest condolences on the sad demise of veteran actor, comedian par excellence, iconic #Jagdeep. He was a great human being & very down to earth. I was not only his neighbour during my initial years but also bought my first car 'Austin' from him," he wrote.

"I had the privilege of working with him in many films including late & great #HarmeshMalhotra films & of course in #RatanMohan Jaggu. He will be remembered for the joys & laughter he brought on screen effortlessly, right from Hum Panchi ek daal ke to the epic #Sholay, entertaining us for almost 6 decades," he added.

Sinha ended the note by extending condolences to his family.

"We have lost one of the finest comedians....the great 'Sholay' of an actor 'Soorma Bhopali'! You will remembered through your legacy & will be fondly missed too. Heartfelt prayers & strength to his sons, wonder actor @jaavedjaaferi @NavedJafri & family. Rest in peace," tweeted Sinha.

Riteish Deshmukh and Genelia Deshmukh also took to Twitter to condole the demise of the veteran actor.

"Thank you #Jagdeep sahab for enriching our lives with laughter and happiness that will be cherished for a lifetime. Rest In peace Sir. Deepest Condolences to the family, friends and millions of his fans(just like me)," tweeted Riteish.

"Dearest @jaavedjaaferi @NavedJafri_BOO @MeezaanJ am extremely sorry for your loss. May god give you strength in this difficult time. Big hug," he added.

Riteish's wife and 'Jaane Tu Ya Jaane Na' actor Genelia tweeted, "RIP Jagdeep Sahab ... Remember shooting with you during Life Partner and cracking up with laughter all through the scene.. I consider myself extremely fortunate to have got that chance to work with you.. All my condolences to the family."

Actor Abhishek Bachchan also took to Twitter to express sorrow.

"May you rest in peace Jagdeep sahab. Thank you for filling our lives with smiles," he tweeted.

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