Even more than three years after demonetisation and all-out efforts to make most transactions through electronic, cash is still king, as it thrives in a digital India, said fintech start-up Paytm founder Vijay Sekhar Sharma.
"While cashless economy is not possible in India, less cash economy will be in the future. Less cash is the only solution, not the elimination of cash," Sharma told IANS in an interview after unveiling an all-in-one payment gateway on Tuesday.
Asserting that it would take 5-10 years for India to make the transition to digital payments from the traditional mode of cash, Sharma, 41, said the e-payment industry benefitted more from the November 8, 2016 note ban and withdrawal of old Rs 1,000 and Rs 500 denominations.
"I think it (demonetisation) helped the industry despite lack of specific help. But the world has changed since then. It is about the scale of distribution of merchants that is what is propelling digital payments," said Sharma.
Most of the cash not only came back into circulation, but also remains as the mode of payment for the majority due to its convenience for the people used to such transactions.
Expounding Paytm's zero service charge, Sharma said the strategy is sustainable as it leads to acquiring more customers and merchants, enabling newer business opportunities.
Paytm also does not levy a service charge to small merchants for its payments services, unlike organised players like Uber.
"Though there is a monetisation model, the merchants who are small shopkeepers, become our financial services customers as they open a bank account, which is profitable."
Paytm secured a Payments Bank license from the Reserve Bank of India to offer a savings bank account, Rupay debit card and money transfer services.
"We are banking on payment services acquiring customers and merchants who avail banking, lending, insurance, wealth and software services like billing software and business ledger software services eventually," Sharma noted.
The mobile first bank services include zero balance and zero digital transaction charge accounts.
"Basically, payments, cloud, commerce and financial services are a cohort we follow. So, payments is our customer as well as merchant acquisition. If it breaks even, we are happy because other line items make more money, he affirmed.
Noting that in a market like India, one cannot price services at a premium unlike in a developed country like the US, the billionaire businessman said a consumer in a developing country would not be able to afford such a hefty charge.
Forbes ranked Sharma as India's youngest billionaire in 2017, with a net worth of $2.1 billion.
While several countries operate on the model of higher service charges, Sharma said newer business models have to be discovered in India, as customer lifecycle value is accounted for more stages than in other nations.
Asked about an upscale retailer like Zara not giving a wallet payment option during its recent end of season sale in Bengaluru, Sharma said Paytm was addressing such hiccups with its all-in-one payment solutions.
"It's an opportunity, because if the retailer has our all-in-one point of sale machine, where in they enter the amount, it shows both the Quick Response code (QR) and card payment options," he observed.
Sharma compared older swiping payment machine to feature phones and modern ones to feature-rich smartphones.
"If you notice, they look like feature phones and the modern day card machine is more a smartphone like. You can add the smatphone components, which can add the features," reiterated Sharma.
Though Paytm's all-in-one QR point of sale machine integrates the billing system, its chief executive said it was not ideal to have an independent QR feature.
Paytm has 16 million strong merchant user base, which Sharma aims to raise to 26 million base in the next one year.
Sharma has launched in this tech city an all-in-one payment gateway and Paytm Business Payments solution, which enable digital payments through multiple methods for small and medium enterprises (SMEs) and an Android point of sale machine.
With the new gateway solution, collecting digital payments through multiple methods can be achieved seamlessly while Paytm Business Payments solution enables automated vendor payments, including employee salaries and customer refunds among others.
The One97 Communications-owned Paytm aims to help SMEs streamline and digitise their business activities using its new solutions, which enhance the overall efficiency of both accepting and making payments.
Paytm has a data bank of over 200 million saved cards and bank accounts, a feature which enables partner apps to shorten transaction times and propel faster conversions while using the all-in-one payment gateway.
Complementing the two solutions, Sharma also launched an all-in-one Android point of sale machine, which can accept payments through all forms such as cards, wallets, UPI apps and even cash.
The device has a QR code that supports all contact and contactless payments, coming with integrated billing software customized solutions for different sectors such as catering, ticketing, parking and others.
The handheld Android device is equipped with an in-built printer, scanner and can also generate bills.
Valued at $16 billion, Paytm is not alone in the fiercely competitive Indian fintech space where a dozen players like PhonePe, MobiKwik, Kotak 811 and deep pocketed international giants Google Pay and Amazon Pay are in the fray.
Comments
Death to the Global Jihad.
Death to Sharia.
Death to Islamism.
Jai Hind!
sir in my vision you are the great indian leader
sir in my vision you are the great leader in the indian history
sir in my vision you are the great leader in the indian histor
To Bopanna,
Hi Guy, Just study the fact in India itself Islam is growing faster than any religion. Most of the them who embraced Islam are Hindus. But they are educated, I don't know your knowledge
You need to refresh your mind. Please Don't waste the reader's time.
.
What's wrong in what he said ? He spoke the truth that Islam is a violent religion
Send him to mental hospital.
He should be wiped out and NOT ISLAM......Where are you Naren....we are missing you.... Lost in the Bangkok streets.....If you are still there, please take this MAD MAN to Bangkok....
This is a failed attempt to divert the public concentration from the issues like Rohit Vemula and JNU in Karnataka... Chaddi's will never learn from history.....
Nobody in India gave such statement against any religion.
Poor guy forgot Dr. Chittaranjan's fate in the same Bhatkal.
Now he is in risk, why unnecessarily inviting unbearable venture.
He is in Bhatkal. better apologize or prepare for the worst.
Don't worry until today those tried to wipeout islam are themself wiped out,it is a promise of almighty to the people till the last hour comes let witness those alive.
What a Joke!!!
If you want to come to Lime Light you utter such non-sense, actually he is pleading not appealing to the Media to publish his speech, otherwise who will know him, never heard his name before, now he is Star (Villain Star),
Way to go Anant Kumar!!
Like that barking only uneducated Pagal Kuttha so leave it.
More the people trying to defame Islam the more Islam is spreading. 9/11 was done to defame Islam since then more people studies Islam and accepted Islam. allahu akbar
Poor guy.. Joined politics couldnt do anything for the community. Nobody even knows him.. He did nothing. Now he wants to come on news headlines, want to be famous as getting old. Want to be hero among people who provoke.. Want to be another donald trump of india. My dear nobody cares for you. Nobody wants to know you.. Hehe what a waste having you in india.
Mr.AKD...just asks with your own Hindu Brothers & sisters those who live in Arabian Sand , how they enjoy their peace life with their family & children in Muslim countries ! Then you will come to know the real fact of terrorism.
COMMUNAL RAGAV, GO TO NEPAL FOR FREEDOM SPEECH ,///// WE NEED PEACE HERE,, [JAI HIND]
one more idiot appears in chaddi parivaar.
This stupid is dangerous to peace loving Hindu society
You better try yourself rather than asking others to do it. Most of the people in BJP are gone mad. O Hegde Islam is near to your door step. Come out if you dare to know the beauty of Islam.
Metal Manja This MP,
More you try to wipe out more it spreads
This RSS dog is trying to spread virus poison at Uttara Kannada surroundings. Hope peace loving Kannadiga's will kick him from power shortly.
All are well aware these are the special training from his dirty nagpur base.
But rss will never succeed fro any angle.
He is in the state of \vitiated by perversity nature\""
Where is the commnet from Ibraheem Hussain Udupi.
We muslims fuck you anthya kumra hedge...
See his pig face donkey...why media is publishing this type of dog news...
Islam is the religion which brings peace and tranquility to entire human kind, now it is your turn to accept Islam and do some good things, otherwise you will have to taste hell fire hereafter. Also you have to believe in last and final messenger of Allah \Mohammed Sallalahu Alaiwassallam\".....
I pray. May Allah give you hidaya (goodness) and accept Islam as soon as possible...."
Dear Mr. Anantha its not like make in india or Mad in india or something like that , this is Isalam one and only Fast Growing Religion throughout the world no one can Stop, you are a just Dust for our Religion.
Islam is a religion of ALLAH.No one can harm Islam.Bec Allah knows how to protect his religion.Dont take it seriously leave him (Poor Guy).Allah is the great planer than the so called ordinary people.For them this world is All.But for us Life begins AFTER DEATH.So you people enjoy here we Muslim will enjoy Later.(In sha allah)
He wants to capture the attention of Mr,Modi by giving such statements where Modi likes such statements and will they will get the Minister post in his Cabinet.Like Anupam Kher got Nation Award for speaking against Amir Khan.
WHAT HE KNOW ABOUT ISLAM , USELESS GUY HE IS ..
I THK THIS TIME HE NEED TICKET UN ELECTION SO HE BARKING LIKE DOG
IF SOMEINE TALK AGAINST THE ISLAM OFFCOURCE BJP WIL GIVE TICKET ,
Y MEDIA HE HIGHLIGHTED THIS USELESS GUY NEWS..
Intolerence.....
He thought he became hero, barking like dog.
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