After a limit, it's not actor's responsibility: Vidya Balan on endorsements

June 9, 2015

vidya-balan1Mumbai, Jun 9: Actress Vidya Balan believes an actor is responsible for the brand he or she endorses, but only to an extent.

Her comment comes in the wake of the Maggi controversy which has highlighted the responsibility of a celebrity brand endorser regarding a product.

When asked about her take on it, Vidya, during a promotional event of her forthcoming film "Hamari Adhuri Kahani", said: "I don't think that after a limit it's an actor's responsibility... because if I am endorsing a product, I can only find information to a certain extent, like, what sort of material has been used to make that particular product. But I cannot go to factory and make the product."

Vidya herself endorses some products.

The past few weeks have seen names of stars like Amitabh Bachchan, Madhuri Dixit Nene and Preity Zinta being dragged in controversy over endorsing Maggi, which was found to have harmful elements.

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News Network
March 21,2020

Mumbai, Mar 21: Ever willing to rally behind Narendra Modi, Bollywood celebs pitched in to drum up support for the Prime Minister's idea of a 'Janata curfew' on Sunday to minimise social interaction and slow down the spread of the coronavirus in India.

Narendra Modi floated the idea yesterday of people staying indoor from from 7 am to 9 pm on Sunday to break the chain of the virus transmission.

Shah Rukh Khan tweeted, "It's imp 2 reduce social interaction 2 minimum. Self Quarantine. The idea of #JanataCurfew on Sunday is a means to this end & we should continue this concept at a personal level as much as we can & more. We need to ‘slow down time' to arrest the virus spread. Be safe & healthy all."

He added a video message later, asking his fans to not panic. "I appeal to all people to avoid public places and to avoid commuting by trains and buses if not absolutely necessary. The next 10 to 15 days are extremely crucial. To fight this crisis the government and the citizens have to put up a strong joint front.

"So I appeal again please do not panic and please be careful about misinformation. And please follow the instructions and guidelines issued by the state government," Shah Rukh said in his video message.

Tamil actor-politician Kamal Haasan it was time to take extraordinary measures to fight the virus.

"I stand in full solidarity with our Prime Minister's call for #JanataCurfew. In this extraordinary situation, we have to take extraordinary measures. It's a disaster that has befallen on us and by staying united and indoors, we can Stay Safe," he said.

Yesteryears actress Madhuri Dixit Nene added her bit.

"It's time to understand our social responsibility & follow the guidelines. Let's show gratitude to all the people who have been working round the clock for us by observing the #JantaCurfew on 22nd March. Do your part. Stay safe to keep others safe," she posted on Twitter.

Actor Shahid Kapoor said more or less the same thing.

Legendary Lata Mangeshkar extended her support to the 'Janta Curfew' called by Modi and also hailed the decision of Maharashtra chief Uddhav Thackeray to shut down workplaces from Friday midnight till March 31.

"Prime Minister Narendra Modi has called for Janata Curfew and I support this. Also I laud the decisions taken by Maharashtra Chief Minister Uddhav Thackeray. I urge everyone to support this and overcome this crisis," Mangeshkar tweeted.

"Request everyone to stay home and adhere to the #JanataCurfew on the 22nd of March from 7am to 9pm. Let's all fight this together! @narendramodi #IndiaFightsCorona," Ayushmann Khurrana tweeted.

"Request everyone to stay home and adhere to the #JanataCurfew on the 22nd of March from 7am to 9pm. Let's all fight this together!," he said, tagging PM in his tweet.

Last night, actor Kartik Aaryan took to social media to deliver a ''Pyaar Ka Punchnaama'' style monologue about the importance of social distancing in fighting the coronavirus pandemic.

Celebrities such as Amitabh Bachchan, Karan Johar, Akshay Kumar and Hrithik Roshan also took to social media to applaud Prime Minister''s statement on Janata curfew.

Meanwhile, several top stars of the industry, including Bachchan, Akshay, Ajay Devgn, Alia Bhatt, Varun Dhawan, Madhuri, Ranveer Singh recorded a special video to spread awareness about the novel coronavirus.

The one minute fifty second long video, an initiative by Rohit Shetty Picturez in collaboration with Maharashtra government, features actors appealing to citizens to tread with caution and safety amid the pandemic.

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News Network
February 21,2020

Los Angeles, Feb 21: Nepalese-Australian actor Dichen Lachman has joined the cast of the third film in the Jurassic World franchise.

Lachman, best known for Netflix series Altered Carbon and TNT show Animal Kingdom, is the latest addition to the Colin Trevorrow-directed picture, reported Deadline.

Universal Pictures and Amblin Entertainment project will see Chris Pratt and Bryce Dallas Howard reprise their roles. Mamoudou Athie and DeWanda Wise are also part of the cast.

The movie marks the return of original Jurassic Park stars Sam Neill, Laura Dern and Jeff Goldblum.

Trevorrow has co-written the script of the new film with Emily Carmichael. He will also executive produce the film with Steven Spielberg.

Jurassic World 3 hits theatres on June 11, 2021.

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Agencies
August 4,2020

New York, Aug 4: National Award-winning documentary "Son Rise" and Geetu Mohandas-directed "Moothon" were among the films that took home the big honours at the 20th New York Indian Film Festival (NYIFF), which switched to a virtual edition this year amid the ongoing Covid-19 pandemic.

Over 45 feature-length narratives, shorts and documentaries from the Indian subcontinent were showcased at the festival’s virtual edition that ran for 10 days beginning July 24.

The films programmed were in various languages including Assamese, Bengali, Haryanvi, Hindi, English, Ladakhi, Maithili, Malayalam, Marathi, Nepali and Tamil.

The award ceremony for the festival was held virtually Sunday, with the filmmakers, cast, award winners and festival officials joining from across India and the US.

The award for the Best Documentary (Short) went to Saurav Vishnu-directed "Tailing Pond", which highlights the "horrifying effects of uranium extraction on the health of the indigenous population" of Jadugoda, Jharkhand.

"Son Rise" by Vibha Bakshi won the award for Best Documentary (Feature).

The documentary had won the National Award for the Best non-feature film in 2019 and was among the two centrepieces hosted by the festival this year. NYIFF called "Son Rise" “a powerful documentary about patriarchy in Haryana and efforts by a few good men to bring meaningful change in the society.”

The award for Best Short (Narrative) went to Sanat Ganu's "Arabian Nights". The narrative focuses on a child, his imaginary friend and a family that attends a conference where the attendees believe the earth is flat.

Director and scriptwriter Sudhanshu Saria accepted the award for Best Screenplay for "Knock Knock Knock". Saria’s screenplay “explores the lonely life of a man, an unlikely friendship that may or may not be real.”

Sanjana Dipu won the award for Best Child Actor for "Moothon" for her performance of a teenager in search of a brother.

Garggi Ananthan won the Best Actress award for her role as Kalyani in the film "Run Kalyani" and the Best Actor award went to Malayalam star Nivin Pauly for "Moothon". The award for the Best Director went to 23-year old Achal Mishra for "Gamak Ghar".

"Moothon" won the award for Best Film and its director Mohandas accepted the award for the film, which is "about love and loss that travels from the quiet, lush beaches of Lakshadweep to the mad hustle-bustle of the streets of Mumbai."

Produced by award-winning Indian film director and writer Anurag Kashyap, "Moothon" had premiered at last year’s Toronto International Film Festival.

NYIFF festival director Aseem Chhabra said that the process of searching for films for the festival began last fall and they were ready to showcase them to audiences in New York in April but had to change plans for the festival due to the pandemic.

"I know the best way to enjoy films is in a theatre with the audience and have live interactions, conversations. But the virtual festival is the next best option and in the process, we have been able to reach out to a much larger audience in the US, North America as well in several other countries.”

NYIFF said that a virtual edition expanded the reach of the festival and audiences from 95 countries were able to access and view the films.

Dr Nirmal Mattoo, Chairman of the Indo-American Arts Council, co-founder and owner of Atlantic Dialysis Management services, the largest private dialysis provider in New York State, said NYIFF works with an independent jury - filmmakers, film professors, writers and critics.

Indo-American Arts Council (IAAC), the leading cultural organisation, presents the festival.

"The Covid-19 pandemic has forced the closure of theatres but we believe that in such trying times arts, including films are even more important for the community’s well-being. So, this year we have decided to bring the films directly into your living rooms.” IAAC Vice-Chairman Rakesh Kaul had said.

The New York Indian Film Festival is the oldest Indian film event in North America. Over the years, the festival has held New York premieres of a wide range of films, many of them critically acclaimed, including "Monsoon Wedding", "The Namesake", "Slumdog Millionaire", "Shahid", "Dum Laga Ke Haisha" and "Gangs of Wasseypur". 

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