After a limit, it's not actor's responsibility: Vidya Balan on endorsements

June 9, 2015

vidya-balan1Mumbai, Jun 9: Actress Vidya Balan believes an actor is responsible for the brand he or she endorses, but only to an extent.

Her comment comes in the wake of the Maggi controversy which has highlighted the responsibility of a celebrity brand endorser regarding a product.

When asked about her take on it, Vidya, during a promotional event of her forthcoming film "Hamari Adhuri Kahani", said: "I don't think that after a limit it's an actor's responsibility... because if I am endorsing a product, I can only find information to a certain extent, like, what sort of material has been used to make that particular product. But I cannot go to factory and make the product."

Vidya herself endorses some products.

The past few weeks have seen names of stars like Amitabh Bachchan, Madhuri Dixit Nene and Preity Zinta being dragged in controversy over endorsing Maggi, which was found to have harmful elements.

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Agencies
February 7,2020

Srinagar, Feb 7: Jammu and Kashmir High Court on Friday dismissed a petition seeking a stay on the release of the movie 'Shikara' which is based on the exodus of Kashmiri Pandits from the Valley.

The film which hit theatres today has Vidhu Vinod Chopra at the helm and narrates the story of the mass exodus of Kashmiri Pandits in 1990 that forced lakhs to flee their homeland almost overnight following a genocidal campaign by militants.

Shot primarily in the Valley, the movie is being promoted mainly as a journey of love between the lead couple.

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News Network
March 21,2020

Mumbai, Mar 21: Ever willing to rally behind Narendra Modi, Bollywood celebs pitched in to drum up support for the Prime Minister's idea of a 'Janata curfew' on Sunday to minimise social interaction and slow down the spread of the coronavirus in India.

Narendra Modi floated the idea yesterday of people staying indoor from from 7 am to 9 pm on Sunday to break the chain of the virus transmission.

Shah Rukh Khan tweeted, "It's imp 2 reduce social interaction 2 minimum. Self Quarantine. The idea of #JanataCurfew on Sunday is a means to this end & we should continue this concept at a personal level as much as we can & more. We need to ‘slow down time' to arrest the virus spread. Be safe & healthy all."

He added a video message later, asking his fans to not panic. "I appeal to all people to avoid public places and to avoid commuting by trains and buses if not absolutely necessary. The next 10 to 15 days are extremely crucial. To fight this crisis the government and the citizens have to put up a strong joint front.

"So I appeal again please do not panic and please be careful about misinformation. And please follow the instructions and guidelines issued by the state government," Shah Rukh said in his video message.

Tamil actor-politician Kamal Haasan it was time to take extraordinary measures to fight the virus.

"I stand in full solidarity with our Prime Minister's call for #JanataCurfew. In this extraordinary situation, we have to take extraordinary measures. It's a disaster that has befallen on us and by staying united and indoors, we can Stay Safe," he said.

Yesteryears actress Madhuri Dixit Nene added her bit.

"It's time to understand our social responsibility & follow the guidelines. Let's show gratitude to all the people who have been working round the clock for us by observing the #JantaCurfew on 22nd March. Do your part. Stay safe to keep others safe," she posted on Twitter.

Actor Shahid Kapoor said more or less the same thing.

Legendary Lata Mangeshkar extended her support to the 'Janta Curfew' called by Modi and also hailed the decision of Maharashtra chief Uddhav Thackeray to shut down workplaces from Friday midnight till March 31.

"Prime Minister Narendra Modi has called for Janata Curfew and I support this. Also I laud the decisions taken by Maharashtra Chief Minister Uddhav Thackeray. I urge everyone to support this and overcome this crisis," Mangeshkar tweeted.

"Request everyone to stay home and adhere to the #JanataCurfew on the 22nd of March from 7am to 9pm. Let's all fight this together! @narendramodi #IndiaFightsCorona," Ayushmann Khurrana tweeted.

"Request everyone to stay home and adhere to the #JanataCurfew on the 22nd of March from 7am to 9pm. Let's all fight this together!," he said, tagging PM in his tweet.

Last night, actor Kartik Aaryan took to social media to deliver a ''Pyaar Ka Punchnaama'' style monologue about the importance of social distancing in fighting the coronavirus pandemic.

Celebrities such as Amitabh Bachchan, Karan Johar, Akshay Kumar and Hrithik Roshan also took to social media to applaud Prime Minister''s statement on Janata curfew.

Meanwhile, several top stars of the industry, including Bachchan, Akshay, Ajay Devgn, Alia Bhatt, Varun Dhawan, Madhuri, Ranveer Singh recorded a special video to spread awareness about the novel coronavirus.

The one minute fifty second long video, an initiative by Rohit Shetty Picturez in collaboration with Maharashtra government, features actors appealing to citizens to tread with caution and safety amid the pandemic.

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News Network
June 2,2020

New Delhi, Jun 2: After Amitabh Bachchan, it is actor Akshay Kumar, who has come forward to support Bhumi Pednekar's initiative -- Climate Warrior -- urging the people to plant trees.

Bhumi Pednekar has sought to bring Bollywood together to spread awareness about mother nature through her campaign in view of the coming World Environment Day (June 5).

The campaign endeavours to get leaders from the entertainment industry to tell what is the 'one wish they have for the earth.'

Following the thread, the 'Kesari' actor was seen raising his voice on issues, and have taken steps to bring awareness to important causes like climate change.

"Our Beautiful Planet that has sustained us now needs us to protect it more than ever. During this time we as a community must tread carefully and act immediately" Akshay Kumar was seen saying in a video posted by Pednekar on Instagram.

"A lot of damage has been done and climate change is a grave reality that all of us are facing," he added.

Explaining his one wish to rebuild mother nature, is, as he says: "The simplest act of planting trees."

"I consider this as one of the most basic and efficient deeds that we can exercise individually and also urge others to do so. Let us do our bit to heal and rebuild the only planet we have. So join me and become a Climate Warrior," the 'Padman' actor concluded.

Ahead of the World Environment Day, and in support of Bhumi's initiative, legendary actor Amitabh Bachchan earlier in the day also pledged to be 'climate-conscious' in a bid to protect nature.

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