Aishwarya Rai Bachchan stresses on importance of umbilical cord stem

August 7, 2015

Mumbai, Aug 7: Actress Aishwarya Rai Bachchan, who features in the new advertising campaign of LifeCell - India's first stem cell bank - says the commercial captures moments shared between expectant parents beautifully and will become a part of their journey towards parenthood.

Aishwarya"This is an interesting campaign which positions umbilical cord stem cell banking as one amongst other important things that expectant parents should consider for their child. The ad film maker has beautifully captured the moments of the lives of expectant parents who wish to do their best for their baby. Pregnant couples across the country would easily relate to this film as a part of their journey towards parenting," said Aishwarya, who is also brand's ambassador, in a statement.

The national campaign - Ayushmaan Bhava - aims at creating awareness and increasing uptake for its umbilical cord banking service. In the video, the actress, who is married to actor Abhishek Bachchan and has a daughter Aaradhya, talks about the importance of preserving the umbilical cord stem cells at birth, which can fight many medical conditions and provide a healthy foundation for the child to live a long and healthy life. Conceptualised by the creative team at McCann Mumbai and executed by production agency Electric Dreams, the campaign has been launched after coming out with an affordable umbilical cord stem cell banking service.

V.Ravi Shankar, chief marketing officer of the brand, said: "Ayushmaan Bhava is expected to connect with the larger audience across the country and position the service as a lifetime blessing given at the time of birth". The campaign will be rolled out across television, print, and multiplex media, with the television commercial being aired in five languages including Hindi, Marathi, Telugu, Tamil and Bengali, for four weeks.

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News Network
March 5,2020

New Delhi, Mar 5: Urging netizens to adopt traditional salutation styles like 'namaste' and 'salaam' to greet everyone in the wake of the coronavirus outbreak, megastar Salman Khan on Thursday shared a picture from his workout session.

Flaunting his perfectly chiselled body, the 'Sultan' actor shared a picture of himself sitting on a pull-down machine with folded hands as a mark of Indian tradition 'namaste'.

"Namashkaar ... hamari sabhyata mein namaste aur salaam hai! Jab #coronavirus Khatam ho jaye tab Haath milao aur gale lago...." he captioned the picture.

Khan recently touched the mark of 30 million followers on Instagram on Saturday and shared a short video on the platform thanking his fans for it.

In the video, he first thanked fans with folded hands and then a salute.

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News Network
January 8,2020

New Delhi, Jan 8: Actor Kangana Ranaut on Wednesday applauded director Meghna Gulzar and actor Deepika Padukone for making 'Chhapaak', a film based on acid-attack victims.

Kangana's sister Rangoli Chandel who herself is an acid-attack survivor took to Twitter to share a video of the actor where she is seen extending thanks to Gulzar and Padukone for making a film on the important issue.

"I saw the trailer of the film 'Chhapaak' recently, and after watching it I was reminded of the incident of acid attack on my sister Rangoli. Today, I and my family thank Meghna Gulzar and Deepika (Padukone) that they made a film on this issue. This will give courage to those people who gave up on their life after struggling with it," said Ranaut in the video.

"This film has placed a tight slap on the face of those monsters who succeeded in their act but not in their will. With this film, all those faces will glow that have been spoiled and their courage was broken by these monsters and the beauty of their spirit," the 'Panga' actor said.

Congratulating the team of the film, Kangana added, "I wish that with this New Year the sale of acid gets prohibited so that this country becomes free of acid-attacks. In the end many many congratulations to the team 'Chhapaak'."

The movie is based on the real-life acid attack survivor of Laxmi, who at the age of 15, was attacked allegedly by a spurned lover in 2005. Laxmi had to undergo several surgeries. Later, she took up the job of helping acid attack survivors and promoted campaigns to stop such attacks.

'Chhapaak' is being helmed by Meghna Gulzar and is being co-produced by Deepika and Fox Star Studios. The movie is set to hit theatres on January 10, 2020.

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News Network
April 2,2020

New Delhi, Apr 2: After donating to UNICEF to combat COVID-19, actor Kareena Kapoor Khan on Thursday announced that she will also contribute to PM-CARES Fund and Maharashtra's CM Relief Fund along with her husband Saif Ali Khan and son Taimur Ali Khan.

Kareena made the announcement through an Instagram post and also urged others to do their bit by doing whatever is possible.

"We extend our support to the PM CARES Fund and the Chief Minister's Relief Fund (Maharashtra)," read an official statement post by Kareena on Instagram.

"In times like these, every helping hand and every rupee raised matters. Do Help wherever possible," the statement further read.

However, the amount of donation hasn't been revealed in the post.

The star couple has joined a list of celebrities including Akshay Kumar, Varun Dhawan, Alia Bhatt, Vicky Kaushal and others who too have extended support to PM CARES Fund to fight against coronavirus.

Earlier on March 31, the 'Jab We Met' actor had announced their contribution to UNICEF, GIVE INDIA and the International Association of Human Values (IAHV).

There are 1764 active coronavirus cases in the country, while 150 people have been cured and 50 have died, as per the Union Health Ministry. 

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