Alcohol use in movies can drive people to drink more

May 24, 2014

Alcohol drinkLondon, May 24: Glamourised drinking in movies can encourage young adults to consume more alcohol, a new study has warned.

The study of the effects of alcohol portrayals in movies has found that positive and negative portrayals of alcohol can contribute to viewers' emotional involvement or "transportation" attitude towards, and evaluation of the movie.

"It is my understanding that alcohol portrayals are depicted in the majority of movies, 80 to 95 per cent, and that they are mostly framed or portrayed in a positive +manner," said Marloes Kleinjan, an assistant professor of developmental psychopathology at Radboud University Nijmegen.

"Exposure to alcohol portrayals in the media - including movies, but also advertisements and digital media such as Facebook - can encourage drinking in young people.

"Since movie characters can be regarded as role models by young people, the manner in which these characters portray alcohol use in a movie might have an impact on the beliefs and attitudes towards alcohol use by youngsters themselves," said Kleinjan.

"It is essential to test the extent to which alcohol portrayals affect engagement and transportation into a movie because emotional involvement in media content can be a significant requisite for being influenced by persuasive messages," said Renske Koordeman, who wrote her dissertation on the topic while at Radboud University Nijmegen, Netherlands, and is the corresponding author for the study.

Koordeman and her co-authors used a within-subjects design in which participants were exposed to eight different movie clips containing alcohol (positive or negative context), or no alcohol portrayals, in a controlled lab setting.

A total of 159 college students (84 males, 75 females), 18 to 30 years of age, participated in the experiment. Transportation and attitude towards the movie were measured for each participant after each movie clip.

"This study provides initial evidence that alcohol and the way in which alcohol is portrayed in movies contributes to how people evaluate and become transported in movies," said Koordeman.

"Participants were more transported into and had a more positive attitude towards movie clips with alcohol portrayals compared to the same movie clips with no alcohol portrayals.

"In addition, participants were more transported into movie clips with negative alcohol portrayals compared to clips with positive alcohol portrayals. However, participants endorsed more positive attitudes towards clips with positive alcohol portrayals compared to clips with negative alcohol portrayals," Koordeman said.

Researchers agreed that the way and context in which alcohol is portrayed might play a role in the effects of movie alcohol portrayals.

The study appears in the journal Alcoholism: Clinical & Experimental Research.

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News Network
April 24,2020

Mumbai, Apr 24: A complaint has been filed with police against Bollywood actor Kangana Ranaut for allegedly referring to members of a particular community as a terrorist in a video released in support of her sister Rangoli Chandel, an official said on Friday.

The complaint was filed by a lawyer, Ali Kashif Khan Deshmukh, at the suburban Amboli Police Station on Wednesday.

The Twitter account of Chandel, who is also the 33- year-old actor's manager, recently got suspended for alleged hate speech.

According to the complaint, while supporting her sister, Ranaut, in the video, allegedly referred to members of a particular community as "terrorist", the official said.

Ranaut had released the video some time back.

Following the release of the video, Deshmukh submitted an application to the Amboli police seeking registration of a case against the actor, the official said.

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News Network
June 19,2020

Mumbai, Jun 19: The Mumbai Police, probing the   case of alleged suicide of Bollywood actor Sushant Singh Rajput, has sent a letter to Yash Raj Films, seeking details of the contracts it had signed with him, an official said on Friday.

Rajput, 34, known for films like Kai Po Che!, MS Dhoni: The Untold Story, Chhichhore, was found hanging in his Bandra apartment on Sunday, sending shockwaves in the film industry and elsewhere.

"Police are investigating various angles, including that of professional rivalry, in the case," the official said. So far, Bandra police have recorded the statements of over 13 people, including Rajput's family members and close friends like actor Rhea Chakraborty and casting director Mukesh Chhabra.

 "Keeping in view the professional angle, police have started calling some prominent production houses for inquiry. As part of that, police on Thursday sent a letter to Yash Raj Films, seeking details of all the contracts it had signed with the deceased actor," a senior police officer said.

"We have also asked for the copies of the contracts that Yash Raj Films had signed with the actor," he added.

In the next few days, police may also call those people, who had played a role in signing of contracts between the actor and the production houses for their projects, the officer said.

 Rajput had worked in two Yash Raj Films movies - Shuddh Desi Romance (2013) directed by Maneesh Sharma and in director Dibakar Banerjee directed Detective Byomkesh Bakshy! (2015).

His third film with the banner was supposed to be Paani, directed by Shekhar Kapur. However, YRF had reportedly backed out of the project later.

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News Network
June 10,2020

Mumbai, Jun 10: Bollywood actors Sushant Singh Rajput and Varun Sharma's former manager Disha Salian reportedly committed suicide by jumping off the 14th floor of her apartment in Malad on June 8 night.

Varun Sharma mourned the demise on Instagram, sharing a photo with his former manager and friend.

"Am at a loss of words. Speechless. Numb. It all looks unreal. So many memories. Such a lovely person and a dear friend. You always wore that smile everyday, and with such kindness you dealt with everything that came your way. You will be deeply missed. Prayers and Strength to the Family. I still can't believe Disha you're gone. Gone too Soon," wrote Varun.

The young celebrity manager was reportedly with her fiance when she took the drastic step on June 8 night. She was declared dead on being rushed to a hospital in Borivali.

The police have started an investigation. As per reports, they have recorded the statement of the deceased's parents. Her fiance might also be asked for a statement.

Apart from Sushant Singh Rajput and Varun Sharma, Disha has managed comedian Bharti Singh in the past.

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