Alcohol use in movies can drive people to drink more

mangalore@coastaldigest.com (PTI)
May 24, 2014

Alcohol drinkLondon, May 24: Glamourised drinking in movies can encourage young adults to consume more alcohol, a new study has warned.

The study of the effects of alcohol portrayals in movies has found that positive and negative portrayals of alcohol can contribute to viewers' emotional involvement or "transportation" attitude towards, and evaluation of the movie.

"It is my understanding that alcohol portrayals are depicted in the majority of movies, 80 to 95 per cent, and that they are mostly framed or portrayed in a positive +manner," said Marloes Kleinjan, an assistant professor of developmental psychopathology at Radboud University Nijmegen.

"Exposure to alcohol portrayals in the media - including movies, but also advertisements and digital media such as Facebook - can encourage drinking in young people.

"Since movie characters can be regarded as role models by young people, the manner in which these characters portray alcohol use in a movie might have an impact on the beliefs and attitudes towards alcohol use by youngsters themselves," said Kleinjan.

"It is essential to test the extent to which alcohol portrayals affect engagement and transportation into a movie because emotional involvement in media content can be a significant requisite for being influenced by persuasive messages," said Renske Koordeman, who wrote her dissertation on the topic while at Radboud University Nijmegen, Netherlands, and is the corresponding author for the study.

Koordeman and her co-authors used a within-subjects design in which participants were exposed to eight different movie clips containing alcohol (positive or negative context), or no alcohol portrayals, in a controlled lab setting.

A total of 159 college students (84 males, 75 females), 18 to 30 years of age, participated in the experiment. Transportation and attitude towards the movie were measured for each participant after each movie clip.

"This study provides initial evidence that alcohol and the way in which alcohol is portrayed in movies contributes to how people evaluate and become transported in movies," said Koordeman.

"Participants were more transported into and had a more positive attitude towards movie clips with alcohol portrayals compared to the same movie clips with no alcohol portrayals.

"In addition, participants were more transported into movie clips with negative alcohol portrayals compared to clips with positive alcohol portrayals. However, participants endorsed more positive attitudes towards clips with positive alcohol portrayals compared to clips with negative alcohol portrayals," Koordeman said.

Researchers agreed that the way and context in which alcohol is portrayed might play a role in the effects of movie alcohol portrayals.

The study appears in the journal Alcoholism: Clinical & Experimental Research.

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News Network
June 27,2020

Kochi, Jun 27: The Kerala government on Friday submitted an application in a local court requesting to stop the prosecution of ivory possession case against Malayalam film actor Mohanlal.

In the application for withdrawal of prosecution, the government has requested the court to stop the prosecution "immediately for the interest of justice".

''The legality of the possession of two elephant tusks by Mohanlal was accepted by the competent authority under the Wildlife (Protection) Act, 1972 by issuing him a certificate of ownership. The possession and custody of the elephant tusks thus become legal after the Chief Wildlife Warden (CWW) issued him the certificate," the state government said.

"Further conduct of the criminal trial may go against the good faith amongst the parties as far as the certificate of ownership issued to Mohanlal is concerned. One cannot go back from that ownership certificate and it was stopped from contradicting, deny or declare to be false the previous statement made by the actor in the court," it added.

"The government should not be allowed to revert from its promises in order to keep the faith of the people and in the interest of good governance," the government further said.

The case was registered by the forest department in 2012. The state government submitted the application in Kuruppampady Judicial Magistrate Court, which will hear the matter on July 24.

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Agencies
March 1,2020

Washington D.C., Mar 1: British actor Daniel Radcliffe in a recent interview said he is not rushing back to reprise the role of young wizard, Harry Potter, anytime soon.

The 30-year-old star who rose to fame with the first eight films in J.K. Rowling's famed franchise, told Variety that he doesn't like to say no to things but reprising the role in the 'Fantastic Beasts' prequels is not something he's "rushing to do".

"I feel like those films have moved on and they're doing just fine without us. I'm happy to keep it that way. I like what my life is now," Radcliffe told the outlet.

"I'm not saying that I'll never go back into any franchise, but I like the flexibility that I have with my career now. And I don't want to get into a situation where I'm signed up for one series for years in advance," cited Variety as Radcliffe as saying.

Radcliffe is currently gearing up for his upcoming mystery-thriller 'Escape from Pretoria,' a true-life prison drama, where he is set to essay the character Tim Jenkin.

The forthcoming flick is set to hit the theatres on March 6.

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News Network
July 14,2020

New Delhi, Jul 14: Going down the memory lane, late Bollywood actor Sushant Singh Rajput's close friend and actor Rhea Chakraborty recalled her memories with the departed actor as Rajput's untimely demise completed one month on Tuesday.

This marks the 'Jalebi' actor's first social media post dedicated to Rajput after his demise.

Chakraborty took to Instagram to post two pictures of herself with the 'Kai Po Che!' actor and complimented the post with a long emotional note.

She began the note by stating how she is "still struggling" to face her emotions and said that she will never come to terms with the actor's demise.

"Still struggling to face my emotions.. an irreparable numbness in my heart. You are the one who made me believe in love, the power of it," she wrote.

"You taught me how a simple mathematical equation can decipher the meaning of life and I promise you that I learnt from you every day. I will never come to terms with you not being here anymore," she added.

Terming Rajput as the "greatest physicist," the 'Mere Dad Ki Maruti' actor then recalled Rajput's passion for astrophysics.

"I know you're in a much more peaceful place now. The moon, the stars, the galaxies would've welcomed "the greatest physicist "with open arms," Chakraborty wrote.

Full of empathy and joy, you could lighten up a shooting star - now, you are one. I will wait for you my shooting star and make a wish to bring you back to me," she added.

Remembering the bond that she shared with him, Rhea wrote, "You were everything a beautiful person could be, the greatest wonder that the world has seen. My words are incapable of expressing the love we have and I guess you truly meant it when you said it is beyond both of us."

"You loved everything with an open heart, and now you've shown me that our love is indeed exponential," she added.

The 28-year-old actor ended the note by stating how she will love Rajput for a "lifetime."

"Be in peace Sushi. 30 days of losing you but a lifetime of loving you....Eternally connected. To infinity and beyond," she wrote.

Chakraborty and Rajput were close friends and were also set to share the screen space in the film 'Happy Anniversary.'

Sushant Singh Rajput was found dead in his Mumbai residence on June 14. The investigation in the case related to Rajput's demise is currently underway for which Chakraborty was also interrogated by Mumbai Police.

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