Alcohol use in movies can drive people to drink more

May 24, 2014

Alcohol drinkLondon, May 24: Glamourised drinking in movies can encourage young adults to consume more alcohol, a new study has warned.

The study of the effects of alcohol portrayals in movies has found that positive and negative portrayals of alcohol can contribute to viewers' emotional involvement or "transportation" attitude towards, and evaluation of the movie.

"It is my understanding that alcohol portrayals are depicted in the majority of movies, 80 to 95 per cent, and that they are mostly framed or portrayed in a positive +manner," said Marloes Kleinjan, an assistant professor of developmental psychopathology at Radboud University Nijmegen.

"Exposure to alcohol portrayals in the media - including movies, but also advertisements and digital media such as Facebook - can encourage drinking in young people.

"Since movie characters can be regarded as role models by young people, the manner in which these characters portray alcohol use in a movie might have an impact on the beliefs and attitudes towards alcohol use by youngsters themselves," said Kleinjan.

"It is essential to test the extent to which alcohol portrayals affect engagement and transportation into a movie because emotional involvement in media content can be a significant requisite for being influenced by persuasive messages," said Renske Koordeman, who wrote her dissertation on the topic while at Radboud University Nijmegen, Netherlands, and is the corresponding author for the study.

Koordeman and her co-authors used a within-subjects design in which participants were exposed to eight different movie clips containing alcohol (positive or negative context), or no alcohol portrayals, in a controlled lab setting.

A total of 159 college students (84 males, 75 females), 18 to 30 years of age, participated in the experiment. Transportation and attitude towards the movie were measured for each participant after each movie clip.

"This study provides initial evidence that alcohol and the way in which alcohol is portrayed in movies contributes to how people evaluate and become transported in movies," said Koordeman.

"Participants were more transported into and had a more positive attitude towards movie clips with alcohol portrayals compared to the same movie clips with no alcohol portrayals.

"In addition, participants were more transported into movie clips with negative alcohol portrayals compared to clips with positive alcohol portrayals. However, participants endorsed more positive attitudes towards clips with positive alcohol portrayals compared to clips with negative alcohol portrayals," Koordeman said.

Researchers agreed that the way and context in which alcohol is portrayed might play a role in the effects of movie alcohol portrayals.

The study appears in the journal Alcoholism: Clinical & Experimental Research.

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News Network
January 13,2020

Mumbai, Jan 13: On the ongoing protests against new Citizenship Law, Bollywood actor Zeeshan Ayub said that everyone has been exposed and the common man has understood everything and the right-wing people cannot make a fool out of them by giving vague statements.

Talking to ANI, Zeeshan said, "Law is supposed to give the citizenship but the way in which the criteria have been changed is the trouble here."

Disagreeing to the continuous statements put forward by the BJP government that CAA is not a hindrance to the citizenship, the actor further said, Things are clear now, people have now understood the facts, the people and the intention behind are now exposed,.. they can't make a fool out of common people any more."

Zeeshan said it actually the other way round, those people are the ones who are misleading the general public by fluctuating their own statements. "Home minister said something, the next day something else is being said in the Ram leela..people are getting confused., the 'Ranjahanna' actor added.

He further said, "Earlier it was Hindu-Muslim propaganda, but that didn't work, so now you are making it a case between two political parties.. basically you are changing your own statements." When asked about his take on the ongoing JNU Violence, the actor said the members of the alleged political party itself have come out and explained their part in the case and yet no action has been taken.

The actor finally said that people should develop a sense of humanity.

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News Network
May 18,2020

Washington, May 18: Joining hands with the European Commission, actor Leonardo DiCaprio launched the Virunga Fund with seed money of USD 2 million to support Africa's Virunga National Park.

Since Virunga has lost a significant amount of revenue due to COVID shutdown post-March, the fund will be used to support the national park and the communities around, reported Variety.

The fund is aimed at disease prevention efforts, protection of mountain gorilla, and other species.

"I had the great honor of meeting and supporting Virunga's courageous team in their fight against illegal oil drilling in 2013," Variety quoted DiCaprio as saying.

"Virunga urgently needs funds to protect the endangered mountain gorilla population, to provide support to the rangers and the families of rangers who have fallen in the line of duty, and to help deliver essential disease prevention efforts. It's critical that we rally together during this time of incredible crisis," he added.

The 'Titanic' actor had earlier produced a Netflix documentary film 'Virunga' which is based on the national park.

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News Network
February 3,2020

Feb 3: Actor-cum-activist Swara Bhaskar on Sunday targetted the Central government over granting Padma Shri to Pakistan-origin singer Adnan Sami who became an Indian citizen in 2016.

Addressing "Save the Constitution, Save the Country" rally here in Madhya Pradesh, Bhaskar said that passing the new citizenship amendment act tantamount to "betrayal" of the Constitution.

Sami, born in London to a Pakistani Air force veteran, applied for Indian citizenship in 2015 and became a citizen of the country in January 2016.

He was one of the 118 people chosen for the Padma Shri awards by the Centre last month.

"The legal process to grant citizenship to refugees and arrest infiltrators already exists in India. You (the government) have granted Indian citizenship to Adnan Sami and now selected him for Padma Shri through that process. (If this is the case) What is the need and justification for the Citizenship Amendment Act?" Bhaskar asked.

"On the one hand you abuse us (anti-CAA protesters), cane-charge us, slap us, hurl teargas shells at us and on the other hand you award Padma Shri to a Pakistani," she said

Bhaskar said the government labels some people as the members of "tukde-tukde gang" and anti-nationals" as per its convenience.

"Supporters of the CAA and the NRC keep harping about the so-called infiltrators having entered our country. If that is the case then why are we unable to see these intruders?" she asked.

"The problem is that they have intruded into the minds of the government and the ruling party," she said.

Bhaskar said the government seems to have "fallen in love with Pakistan".

"It sees Pakistan everywhere. My devout grandmother doesn't chant Hanuman Chalisa as often as this government keeps chanting the Pakistan mantra," she said.

Without naming the RSS, the actor said, "Sitting in Nagpur, these people are spreading politics of hatred".

Bhaskar said Pakistan chose to become a religious nation after the Partition in 1947 unlike India which opted to become a "secular republic where one's religion has nothing to do with citizenship".

"(Pakistan founder Mohammad Ali) Jinnah died a long ago, but his admirers want to divide the country again in the name of a religion," Bhaskar said.

She criticised BJP national general secretary Kailash Vijayvargiya for his controversial remarks about the 'presence' of Bangladeshi infiltrators in Indore, after some labourers were found eating poha and not rotis.

"If poha is Bangladeshi cuisine, then Kailash Vijayvariya, who grew up eating poha (in Indore), should be required to show his Indian citizenship papers," she demanded.

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